About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Monday
Jul112011

Client Infographic: Facebook, Privacy and Health

For the Path of the Blue Eye Project, InfoNewt (my company) recently designed the infographic: What You Need To Know: Facebook, Privacy and Health.  The group at the Path of the Blue Eye Project has done some fantastic, primary research about online users’ willingness and attitudes about sharing health information online, and specifically Facebook.

The answer is overwhelmingly “NO”.

If Facebook is so popular (Pew reports that 62% of Web users frequent sites like Facebook and MySpace), why are people shying away from sharing health content with others on the site?  To answer this question, the Path of the Blue Eye Project commissioned a national survey designed to tease out some of the reasons why Americans are reluctant to exchange health information on Facebook.  We found:

  • 68% of Facebook users have not and would not share their personal health information on the site. The most commonly cited reason for refusing to share: “it’s no one’s business but my own (86%).”
  • Privacy concerns may be one reason many refuse to share.  39% of non-sharers were afraid strangers would find their health information and 32% worried marketers might use it to sell products and services.

Online users do a lot of searching for health information, but very few are willing to share any of their own information on social sites like Facebook.

The Facebook Privacy Policy is huge, and most of the concerns why oline users are unwilling to share online information have to do with unintended people finding their information.  Insurance companies, marketers and strangers top the list of concerns.

Thanks again to Fard and the team at Enspektos.com.  There’s much more information available at the Path of the Blue Eye Project.

Thursday
Jun302011

Humor: Corporate Organizational Charts

From Bonkers World, Organizational Charts is a very funny look at the corporate cultures and structures for some very high-profile tech companies using hand-drawn organization charts as the visual language.

Found on Daring Fireball.

Wednesday
May042011

Real Estate: Social Media Killed the Blog Star

 

Another good infographic from Fixr.com about the how the real estate industry is changing.  Social Medai Killed the Blog Star: Real Estate looks at how buyers are finding their information online and who are the most influential blogs and real estate people on Twitter.

I like the use of company logos and Twitter profile images.  I also like that all of the data is built-in to the pie charts and bar charts to make it easier for the readers to comprehend.

The side-by-side Top 10 lists are interesting, but because they’re based on different measurements (followers vs. Alexa page rank), the graphic should give the reader some context of how to compare the different values.  Why do these lists support the overall message that social media is more important than blogging?

Some major technical errors as well.  Pie chart percentages should ALWAYS add up to 100%.  The pie charts here add up to 71%, 99%, 91% and 100%, which means that the visual of the slice sizes doesn’t match the data.  You never want your data visualizations to tell a story that isn’t supported by the data.

Thanks to Raul for sending in the link!

Tuesday
Apr262011

Real Estate Professionals & Social Media Infographic

 

From Mashable and Postling, the Real Estate Industry + Social Media Use infographic looks at how social media is reshaping how realestate agents communicate with potential buyers.

The real estate industry has seen a number of social media innovations over the past few years. Real estate pros are using social media to provide online property tours, schedule showings and showcase local expertise.

Alexis Lamster, VP of customers at Postling and creator of the infographic below, told us that the company analyzed more than 500 Postling accounts specific to real estate and more than 7,000 small business accounts to extract information on how the real estate industry is using social media.

Although the infographic is made up of mostly pie charts and bar charts, it clearly communicates the information in a clean, easy-to-read format.

Wednesday
Apr202011

Social Media and College Admissions

 

Are colleges using social media as part of the student admissions process?  Schools.com explored this topic with the Reading Students like an Open Facebook infographic.  It’s hard enough to get teenagers to understand that online photos and status updates will be a permanent record of their behavior for the rest of their life, but even more immediately it could impact their entrance into college!

As Facebook has become more and more popular—if it were a country, it would be the third largest in the world—its use in the field of education has expanded, too. In fact, more than 80% of college admissions officers report using Facebook as part of their recruiting process. 

Are admissions officers really looking at the Facebook profiles of prospective students? And if so, are they making admissions decisions based on these profiles? Below is an infographic that highlights the answers to these questions and more—which might surprise you.

Thanks to Kristen for sending in the link!

Tuesday
Apr122011

The Current State of Social Networks #infographic

From ignite, a social media agency, comes The Current State of Social Networks.

It goes without saying that Facebook is the network du jour, but even though the reigning champion’s user stats keep soaring, social networking as a whole might be leveling off. Nevertheless, there are still scores of other highly competitive social sites that are waxing and waning; and different networks and apps are more popular in specific geographic areas, with certain genders or age groups, and even among various social classes.

For example, Plaxo is the network with the most users over the age of 65. Facebook is more popular with women, but Digg and Reddit tend to be more popular with men. LinkedIn is the “richest” social network, but Plurk outranks it when it comes to well-educated users who have graduate degrees.

They have a ton of traffic data to work with, and this infographic does a good job of summarizing some of the key findings at the top level. 

Found on Mashable and Social Media Graphics

Thursday
Feb102011

2010 Facebook vs. Twitter Social Demographics

Facebook vs. Twitter is a good one from DigitalSurgeons.com.  They’ve done a great job of compiling the data from at least 10 different sources, to create an overall profile of the standard Facebook and Twitter users.

One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand? How old are they? What’s their education? How much do they make? Just exactly what does the Facebook vs. Twitter landscape look like? Good questions. Here’s how we see it.

The use of the Polar Area Chart (also called a Nightingale Rose Diagram) does a good job of breaking down the demographic information into 11 different categories.  Unlike a standard pie chart, each slice is the same angle, and only the radius of each slice conveys value.

The difficulty in using this visualization style, is that it’s hard for the reader to compare between the two diagrams.  Does Twitter or Facebook have more logins by mobile device?  The reader can’t tell from the visuals, and they have to move back and forth reading the values to tell the difference.

One possible alternative would have been to put everything into one Polar Area Chart, so for every section the Facebook slice is next to the Twitter slice.  That way you could visually compare the two without reading the numbers or comparing between two charts.

Thanks Matt for sending in the link!

Monday
Sep132010

FarmVille vs. Real Farms infographic

Designed by Shane Snow (@shanesnow) for Mashable.com, FarmVille vs. Real Farms takes a look at how the statistics behind the FarmVille phenomenon on Facebook compares to real world statistics about farming.

With all those millions of Facebook and iPhone users tending to virtual crops and sharing them with friends, have you ever wondered how their toils stack up against actual real-life farmers?

How does our output of digital (and decidedly less tasty) tomatoes compare with our worldwide production of real tomatoes? And perhaps most importantly, who are these casual croppers, and are they anything like their plow-toting counterparts?

We broke it down by the numbers and put some of these FarmVille trends in perspective for you.

Found on VizWorld 

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