Entries in environment (48)
NYTimes.com is also tracking the Air Quality Index by day during the Olympics using a heatmap style graphic. There's definitely more pollution and particles in the air than most of the participants are used to. So far, there have been a couple of days in the 90's, but didn't cross over 100 into the "unhealthy" range.
Our Greenwash Guide (PDF) was born out of a desire to help communications professionals get their green messaging right. The majority of Greenwash is the result of over-eager communications campaigns that lack environmental rigour rather than malicious intent.Found on Melodies In Marketing, thanks Mario!
Great story from 37signals.com about a very simple infographic that motivated Bill and Melinda Gates to change the focus of their charity spending.
“No graphic in human history has saved so many lives in Africa and Asia,” says NY Times columnist Nicholas Kristof about an infographic in a ‘97 Times article that spurred Bill and Melinda Gates to take action on public health.
...But then bill confessed that actually it wasn’t the article itself that had grabbed him so much—it was the graphic. It was just a two column, inside graphic, very simple, listing third world health problems and how many people they kill. but he remembered it after all those years and said that it was the single thing that got him redirected toward public health.
This is a great way to visualize gas emissions which are normally invisible. That's why most people don't have any real sense how much is produced by the things you do in everyday life like running your washing machine or refrigerator.
The black balloons really work, with the black color implying "bad" and they're actually filled with a lighter than air gas that rises into the atmosphere. I'm assuming that the size of the balloons actually represents the 50 grams of greenhouse gas discussed in the ad.