About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in design (412)

Monday
Feb182008

GE Ecomagination Blueprint Ads

GE is running The Blueprint Series of five print ads combining photos with an overlay of infographics. This works really nicely because they kept the infographics relatively simple.

Found on notcot.com.

Sunday
Feb172008

Motion Graphics: Ocean's Thirteen

Made by Mattias Berlamont as a class project, this quick video integrates text and simple animation to a scene from the movie Ocean's Thirteen.

Great job Mattias!

Wednesday
Feb132008

Crucial Memory Ad


Crucial Memory, has this ad running in Mac magazines right now. It's amusing, but not actually informative. The infographics aren't the real directions to install memory. Instead, its an infographic style that tells the consumer they will be happier if they install more memory. I like it because the infographic style adds credibility.

Thursday
Feb072008

Social Media Building

Another infographic advertisement from Elliance.com to share around your office. How do the different Web2.0 services available today address the different needs within a company? An ideal graphic to share with the people in your organization that don't really understand how they can use these new web services.

Elliance is posting a weekly series of infographics on their site to help explain their services.

Wednesday
Jan302008

Superior Coffee


Another one from Beau and Alan Daniels at beaudaniels.com that I really liked. Superior Coffee is half blueprint, half illustration that helps communicate the Superior Coffee strategy of delivering a better coffee to customers and is used at trade shows. A good way to visually show the technical aspects behind a product.

Sunday
Jan272008

The Marathon Meal


You have to walk 26.2 miles (a complete marathon!) to burn off the calories from a standard Thanksgiving meal, shown here broken down by each dish included. That extra piece of pumpkin pie is worth 5 miles!

This infographic is from Gary Newman Design, who does some fantastic work.

Tuesday
Jan222008

Nichloas Felton's 2007 Annual Report


Nicholas Felton has published his new 2007 Annual Report. I love the way he breaks down his own personal life into maps and charts. I had just posted about his 2006 Annual Report last month.

Wednesday
Jan162008

The Price of Gasoline

This image was real popular on Digg.com this week. It's hosted on tinypic.com, but there's no author listed.

I love simple infographics like this that use a visual metaphor to instantly get the point across. You can tell someone that the price of gas is comparable with Coke, but putting gas in the Coke signature bottle will get more people to understand the message.

My own reaction was probably the opposite of what the author intended. My first thought is "Coke costs how much?!?" I know there is a lot more expense in producing gasoline than there is in producing Coke. They must really be marking the price up a lot for brown sugar-water.

There is a similar analogy in the U.S. regarding bottled water. Some bottled water brands are now more expensive than gasoline! How is that possible?!?

Thursday
Jan102008

Digg These Pics


Really cool new feature over on Digg.com. Back in late 2007, they added an Images category so users could digg their favorite pictures. Now they've added an interactive image viewer in the Digg Labs that lets you see new images and pictures being dugg in real-time.

The only thing I don't like is that it doesn't let you add any search terms. You have to see all of the activity, and can't narrow it down it all.

Tuesday
Jan082008

One Year in Iraq


New infographic from nytimes.com depicting the 2,592 deaths in Iraq over the course of the entire year of 2007. The graphic is credited to Alicia Cheng, a graphic designer at mgmt. design in Brooklyn.

The chart below — compiled from data provided by the American and Iraqi governments and news media organizations (the independent Coalition Casualty Count in particular) — gives information on the type and location of each attack responsible for the 2,592 recorded deaths among American and other coalition troops, Iraqi security forces and members of the peshmerga militias controlled by the Kurdish government.

I think this is an improvement over the "31 Days in Iraq" graphic because the new graphic identifies every death as a separate figure instead of grouping some together. There are also some differences in data, as the new graph doesn't include the Iraqi civilian deaths. So the "31 Days in Iraq" graphic showed over 1,900 deaths in January 2007, this new graphic only shows 163 deaths in January.
And, sadly, civilian fatalities in Iraq last year were simply too numerous to represent on a single newspaper page.

I'll keep an eye out in early February to see if they publish one for the month of January as they have the last couple of years.