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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Monday
Feb162015

Easy Longboard Buyer's Guide

Easy Longboard Buyers Guide infographic

If you are new to the longboard scene, or just need a little help learning exactly what you need, the Easy Longboard Buyers Guide infographic from Longboard Reviews could be a life saver. This cheat sheet tells you the differences between the board styles, wheel sizes, wheel hardness, and deck length.

Thinking of buying a longboard? Use this easy-to-follow guide to discover exactly which is the best type of longboard for the riding style you enjoy.

Need to know what trucks, deck or wheels to buy? This guide will help you with that too.

If you are new to longboarding then all the different types of decks, trucks, wheels and bearings can be quite daunting. It seems like there is a minefield of choices out there. Do I want hard wheels or soft wheels? A concave deck or a drop-through deck?

Accidentally buy a slalom board for cruising and you’ll be in trouble!

In my guide (on the left hand side) I have made it really easy for you. Simply decide which type of riding style you want to do and I’ll show you exactly what type of board to buy.

Once you have done that, head over to my reviews page and discover which is the best longboard on sale at the moment for your needs.

This is a really good side-by-side comparison style design. The mix of actual photo images with the illustrations to visualize the data works very well, and adds a lot of credibility to the design.

The URL in the footer, should be the link to the infographic landing page so readers can find the original full-size version. The infographic is nowhere to be found on the front page, which would make readers frustrated by trying to search the site.

Thanks to Jon for sending in the link!

Thursday
Feb122015

Who's Going to Malofiej 23?

Malofiej 23 conference workshop speakers

The Malofiej 23 Workshop days will be March 15-18, 2015, and the Infographics World Summit conference will be March 18-20, 2015. Malofiej 23 will be held this year in Pamplona, Spain by the Spanish Chapter of the Society for New Design (SNDE). The line up of speakers looks amazing! I’ll be giving a talk, but I can’t wait to hear some of these other fantastic speakers!

Here’s the link to download the conference program PDF:

Malofiej 23 conference workshop program

This year I have will have the honor of both speaking during the conference, and acting as a judge for the Malofiej Awards. I’m putting together a new presentation titled “The Seven Deadly Sins of Infographics Design” that I will present during the conference portion.

If you have plans to attend the workshop or conference, let me know and we can arrange to meetup.

Wednesday
Feb042015

The Evolution of Spawn

The Evolution of Spawn infographic

The Evolution of Spawn infographic is a fantastic design. Not fan art, this official infographic was designed by Todd McFarlane, Creator of Spawn and Co-Founder and President of Image Comics!

From Todd’s Facebook post:

THE EVOLUTION OF Spawn!!!!!

With Spawn issue #250 coming up at the end of the month…. I thought it would be COOL to put together all the different costumes Spawn has had over the years.

And if you’re doing the math, that’s 24 YEARS. TWENTY-FOUR!!!!!!!! It’s cool to look back and see how things have changed since 1992….it’s hard to believe we’re already coming up on our #250th issue.

Thanks for all your support over the years!!! I’ll be doing a giveaway with these, soon.

TODD

P.S.- There have been a few requests for a downloadable poster (and higher res)… You should be able to download the poster from this link: https://flic.kr/p/qKcR9q

Found on GeekTyrant

Tuesday
Feb032015

The 6 Principles of Design

The 6 Principles of Design infographic

The 6 Principles of Design is an elegant design that visually shows the readers many of the ways design can visually communicate information. Designed by FOLO, a firm in Ahmedabad, India.  

This infographic visualises the six guiding principles of Unity/Harmony, Balance, Hierarchy, Scale/Proportion, Dominance/Emphasis, Similarity & Contrast. How one applies these principles determines how successful a design may be.

Simple colors, minimal text and white space work together to tell a clear story.

Took me a while to find the original design. The footer should include the URL directly to the infographic landing page to make it easier for readers to find the original. Most people that share infographics, don’t include the link back to the original. They just share the image file.

Thanks to Peter Sena for pinning on Pinterest!

Tuesday
Jan202015

The Key to Infographic Marketing: The Psychology of the Picture Superiority Effect

In Ancient times, Cicero considered memory training to not just be a method, but a form of art. He felt strongly that training your memory was one of the most valuable things you could do to improve your capabilities as a speaker, and a citizen.  Even in ancient times, Cicero knew that remembering images was superior to remembering text alone.

People remember pictures better than words, especially over longer periods of time. This phenomenon as we know it today, is called the Picture Superiority Effect*. It refers to the notion that concepts that are learned by viewing pictures are more easily and frequently recalled than are concepts that are learned by reading their written word form counterparts.

What had been known to the Ancients throughout the centuries, has been quantified scientifically in our modern times. In my book, I included this quote from John Medina’s Brain Rules, to help explain the value of the Picture Superiority Effect. However, to make it visual I created this simple data visualization to help readers remember the power of visual information.

“Based on research into the Picture Superiority Effect, when we read text alone, we are likely to remember only 10 percent of the information 3 days later. If that information is presented to us as text combined with a relevant image, we are likely to remember 65 percent of the information 3 days later.” - John Medina, Brain Rules, 2008

Cool Infographics Picture Superiority Effect

via: coolinfographics.com/book

Advertisers have known this for years. Whether it’s been a simple application like the Yellow Pages (ads with pictures got more business) or giant billboards in New York’s Times Square. To see a real world example of how the Picture Superiority Effect works, check out this excellent coverage area map ad campaign from Verizon:

Verizon Coverage Map Infographic Ad

These maps show Verizon’s 4G LTE network coverage area, compared to the coverage area of their competitors. If you were only to get the text version, imagine how much of this paragraph explaining their coverage area you would remember 3 days after reading it:

“Among the four major wireless carriers, only Verizon’s 4G network is 100% 4G LTE the gold standard of wireless technology. Available in over 500 cities, Verizon 4G LTE covers almost 97% of the U.S. population. Experience the speed and power in more places.”

Now, take a look at the maps again. How much easier it is to see how the four major wireless carriers stack up against each other? It’s obvious Verizon covers the most area. Verizon takes it a step further, and has a link to a PDF highlighting their coverage in Alaska and an interactive map to view different parts of the country. All complete with map visualizations, of course.

However, there is another very important aspect of the Picture Superiority Effect that must be understood: It’s not just any image. It needs to be an image relevant to the content, which reinforces the message from your data. This works across all mediums of advertising, and of course, infographics.

In infographic design, the Picture Superiority Effect is extended to include charts, graphs, and data visualizations. Infographic designers use data visualizations and illustrations as the visual component of a design to trigger the Picture Superiority Effect, which can have incredible success getting the audience to remember the information presented.

Here is an great example from Dan Roam, author of the book, The Back of the Napkin, Solving Problems and Selling Ideas With Pictures, of how using images and text can help a designer understand which type of visualization is appropriate to use when communicating different types of information. Easy to understand, easy to remember.

Dan Roam Back of the Napkin <6><6> Rule

via: DanRoam.com

Infographics work so well because using text and images together helps people to retain the information. Remember, if it’s just words, people will only remember 10% of the information they read. But, if you combine the text with a relevant image, they are likely remember 65% of the information! While others may choose to work harder by crafting a perfectly written article or advertisement, it would be a smarter choice to use text and relevant images together.

Remember to “Make It Visual” if you want your audience to remember the information about your company’s products or services. You don’t have to be a professional designer either. You can make your content visual using a wide range of tools like the Adobe Creative Cloud suite, Microsoft PowerPoint, OmniGraffle, or online design tools like Visme.co or Tableau Public.

 

Sources:
*Nelson, D.L., Reed, U.S., & Walling, J.R. (1976). Pictorial superiority effect. Journal of Experimental Psychology: Human Learning & Memory, 2, 523-528.
Tuesday
Jan062015

Infogr.am Acquires Infographics Blog Visualoop

Infogr.am Acquires Infographics Blog Visualoop

Big news in the world of infographics. In December, the online design site Infogr.am closed a deal to acquire the infographics blog and news site Visualoop.

December 3, Riga. – Infogr.am, the company behind the popular infographic creator, has acquired Visualoop, one of the leading data visualisation news sites from Brazil. The website covers infographics and data visualisation in English and Portuguese languages.

“Our ambition is the make Visualoop the leading data visualisation blog in the World,” says Uldis Leiterts, co-founder and CEO of Infogr.am: “It would strengthen our presence in Brazil, it would also support the social mission of Infogr.am to educate and raise the overall interest in data visualization” Along with acquisition Infogr.am reveals a Portuguese version it’s web-based infographic creator.

I included Infogr.am in the Cool Infographics book chapter covering design tools, but it’s great to see them expanding their capabilities with this acquisition and other new endeavors like increasing global data literacy with Infogram.org.

Congratulations to Tiago Veloso, the Founder and Editor of Visualoop! Tiago has been a long-time friend of Cool Infographics, and supporter of the infographics design community as a whole. I asked Tiago for a brief comment about the acquisition…

“As you imagine, Randy, this is a very special moment for Visualoop, and for me personally. The deal with Infogr.am allows me to dedicate myself full time to both websites (English and Portuguese), and that without having to deal with all those concerns websmasters usually face, (you know what I mean, right?). And it also made me revisit old projects and ideas that go way beyond that notion of ‘blog’ that people are perhaps used to, when hearing the name Visualoop - so, who knows what will come out of all this! :).”

I hope we see some new and exciting things out of the partnership between Visualoop and Infogr.am!

Wednesday
Dec242014

The Graphic Continuum - Desktop Version

The Graphic Continuum - Desktop Version

Jon Schwabish and Severino Ribecca have released a full-color, double-sided, laminated 8.5”x11” desktop version of The Graphic Continuum, available for only $10 until the end of the year when the price will go up to $13. This is a smaller version of The Graphic Continuum poster they released earlier this year.

Nearly 90 graphic types grouped into 6 categories on a laminated 8.5”x11” sheet. It does not include every type of graphic, nor does it display every type of link between visualization, but it serves as a thought-starter. Use it to develop ideas, consider different options, or simply as a piece of art.

A fantastic reference of data visualization methods to give you some ideas for ways you can visualize your data differently.

The Graphic Continuum - Desktop Version Page 1

The Graphic Continuum - Desktop Version Page 2

Monday
Dec222014

5 Ways to Market Yourself Visually

Visuals communicate complex ideas into something more digestible. Large amounts of text make it harder for our brains to find pertinent information in a timely manner. This problem can be remedied quite easily, by adding images and visuals into marketing yourself.

Visuals can help turn a complex idea into something more easily digestible, with less effort and time spent by the person viewing it. By putting extra work in on your end, you position yourself to leave a more lasting impression, and stand out from a pile of resumes. Especially when marketing yourself to a recruiter or HR department - making it easier for them to understand your most important work. In Cool Infographics, I cover how visuals are 6.5 times more likely to be remembered than text alone, and there’s no better time to be remembered than when you’re applying for a new job.

Below are five ways to start marketing yourself visually right away:

1. The Infographic Resume

Infographic Resumes Pinterest BoardPinterest Board Gallery of over 900 Infographic Resumes

Infographics are an excellent visual tool to have in your arsenal. They are the pinnacle of displaying complex information in an easily digestible way. Either pay a talented infographic designer, or do one yourself. If you’re not comfortable using graphics design software, check out an excellent free option online like Visme.co - that will have you designing infographics in no time.

Take a look at this Infographic Resume Pinterest Board with over 900 examples for inspiration, and check out the great book The Infographic Resume by Hannah Morgan when you’re ready to get serious about developing your own.

 

2. Visualize Your LinkedIn Profile

via Richard Branson’s LinkedIn profile

It should be no big surprise that a prospective employer will look at your LinkedIn profile prior to checking you out in person. LinkedIn allows you to add photos and visually rich imagery, so take advantage of these opportunities. If you add companies that Linkedin recognizes to your work history, your profile will automatically display their logos.

Examples could be photos of you working at a trade show, product prototypes you designed, or a photo of you giving a presentation (LinkedIn has Sl SlideShare integration, so embed the presentation in your profile as well). Other images or PDF files work as well, like an advertisement you designed.

 

3. Create A Visual Portfolio of Your Work


Talking about your creative work only goes so far, you need to provide visuals. Visuals help the employer see what you’re capable of, and gives you the opportunity to control the work they see. Websites like Behance and Dribble are excellent options for creatives of all types. Not only do you get to upload all of your projects, but you get to interact with their creative communities as well - having the chance to inspire others, and be inspired yourself.

 

4. Create a Blog Post to Provide More Information and Visuals of Your Work


A resume should be a brief overview of skills, previous employment, education, and best works. One page is best. If you would like to expound further upon your projects, then create a blog post - loaded with visuals - that delves deeper into your work.  Tumblr is a great free option for keeping a personal blog.

Include links to any additional content you publish in your Linkedin profile and even on your text resume. Make it as easy as possible for hiring managers and recruiters to find your work.

 

5. Content Curation

Similar to the idea of creating a blog post to highlight your best work, create a content curation site to highlight the best infographics, articles, quotes, YouTube videos, podcasts, brands, inspirational work, thought leaders, TED talks, and books you’re reading. Show your future employer that you have a passion for gaining knowledge, and are an expert in your field. Pinterest is a great option, and if you’re looking for a design-centric curation site, Designspiration has got you covered.

 

What other ideas would you recommend?

Friday
Dec192014

The World's Loudest Noises - An Audio Infographic

 

 

Loud noises can be unpleasant. But how loud is too loud? The World’s Loudest Noises is an interactive infographic from Air Conditioning Company that explains the loudest noises in the world and how much damage they could do to your ears. So next time your air conditioning kicks on and you feel like complaining… Just remember, there is always something louder.

Turn your volume down before you start clicking!

Our initial attempt to explain how loud air conditioners are via an internet page was, in our opinion, a minor disaster.

An indisputable fact is that 99.999% of us haven’t got a clue what a decibel either sounds like or looks like! Let’s be honest, we didn’t even know ourselves precisely what a decibel was!

So we started to delve into the dark world of decibels to make the blinking things easier to understand. We initially wanted to create an amazingly informative infographic to best explain how loud our air conditioners are. However, we didn’t know where the ‘cut-off’ point should have been and we got somewhat carried away until we found the worlds loudest noise!

Despite all of our in-depth research, noise levels and decibels are still controversial and subjective. We found so many different accounts of how loud the same sound was. Indeed, most of our research showed that an aeroplane taking off is louder than a spaceship launch and surely this cannot be the case. Further investigation revealed that people forget to mention how far away they were when actually measuring the sounds. Also, based in London, we don’t live close enough to Cape Canaveral to run around waving our own decibel meter…..

Have some fun clicking around on our all-singing-and-dancing infographic below. Those of you who wish for a more academic approach can scroll to the bottom to check out our initial research.

An audio infographic! This is a new way to create an interactive infographic. Each of the sounds listed in the infographic above is clickable to play an audio sample of each noise. It’s more fun and entertaining than actually representing the decibels because there’s no way your computer speakers (or your mobile phone speakers) can reproduce some of the decibel levels shown here. Plus you have volume control.

I’m really disappointed that the vertical scale is out of proportion. The sounds should be accurately placed along the decibel scale, not just evenly spaced no matter what the values are. That’s just poor data visualization.

There’s a sharing issue that happens with an interactive infographic like this one. I was bale to get the embed code from the publisher, so all of the click-to-play sounds should work here on Cool Infographics as well. However, most people that share the infographic will only grab the JPG image file or click the sharing buttons, and that loses all of the interactivity included in the code. The sounds also don’t work on many iOS and mobile devices.

What other infographic topics could include sounds?

Thanks to David for sending in the link!

Thursday
Dec042014

The Pianogram

The Pianogram Joey Cloud infographic

The Pianogram is a histogram using the design style of a piano keyboard to show the frequency of notes in a given song. Designed by software programmer Joey Cloud, the site has a handful of preloaded songs, but you can upload the MIDI file for any song to create a custom pianogram.

The visual below shows how often each key gets pressed relative to the rest for a given piano piece. It is a piano-looking histogram, so I named it a Pianogram! You can take a look at the pre-loaded options, try uploading your own piano songs (MIDI files only), or download the pianogram as a PNG image. Enjoy!

This a fun visualization tool. Here’s Billy Joel’s Piano Man, just because it seemed the most appropriate:

 

The Pianogram Billy Joel Piano Man

Found on FlowingData and FastCo Design