About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in death (13)

Tuesday
Jun282011

Rhinos by the Numbers & infographic video

A cool infographic from Earth-Touch.com, Rhinos By The Numbers tells a good story about the plight of rhinos and their struggle against poachers in Africa.

Here in South Africa, we lost 333 rhinos to poaching in 2010. And things are not looking up this year. Five incidents of poaching were recorded in just the first ten days of 2011. If you’re in the dark about the poaching crisis, you’ll find some need-to-know facts in our slick infographic (click to enlarge).

This is organized very well, and tells a very clear story that progresses as the reader moves downs the graphic.

They also created a great animated video based on the infographic!

Thanks to Chris for sending in the link!

Tuesday
May102011

Sitting All Day is Killing You [infographic]

Sitting is Killing You
Via: Medical Billing And Coding

You might want to stand up for this…

From MedicalBillingandCoding.org comes a new infographic about the health risks of sitting all day: Sitting Is Killing You.  A fun look at how sitting down will shorten your life.

As we enter the second decade of the 21st century, there is one thing nearly all modern Americans have in common: we sit all the time. Though our great shift towards computer-based work has done great things for productivity, it has, unfortunately, done terrible things for our health. From increased risk of heart disease and obesity in the long term, to sharply hampered cholesterol maintenance in the short term, the negative health effects of sitting are starting to weigh heavily against the benefits. Even the medical field – the greatest advocates and reducing sitting time – is plagued by this new health issue. Though doctors and nurses get plenty of walking time, it usually falls to the secretaries, billers, and coders to do all the sitting. And, as we can see, something has to change.

I wish some of the data visualizations had been designed better, but the overall infographic tells a story to the reader, and gets the point across well.  I would remove the data legends and axis labels, and put the data right into the charts.

Great design elements of non-rectangular sections and illustrations that break boundaries.  Long list of data sources, but there should be a designer credit. 

Found on Mashable.

Monday
Feb072011

Fuel Poverty with the Over-60 Crowd in England

Click for larger image

EDITED by request of the source:

From Blueclawsearch.co.uk, a great use of infographics in your marketing strategy is in coordination with a press release to help communicate a message to your audience. 

The press release was of course sent out to the normal sources, but the infographic can have a life of its own.  The infographic has the additional ability to reach their audience directly, and be shared on the Internet in ways that a press release never would.

Here’s the press release that went out in conjunction with the infographic:

PRESS RELEASE for immediate release

DATE: 3rd February 2011

Blueclaw Highlights Study on Fuel Poverty Amongst Over 60s in England

This infographic created with the intention of providing a visual impact of how the elderly over 60s are coping in the freezing winter months. These figures are from a recent study on fuel poverty and the over 60s in England*.

Fuel poverty is a real and rising problem in England - 4.6 million people aged over 60 are worried about being to afford heating bills. Furthermore, 1 in 3 over 60’s had to resort to drastic measures to fend off the cold, such as going to a public library. Also according to the study, winter deaths between 2009 and 2010 have totalled more than 23,000.

Too many times and too often, statistics and data from important studies are ignored not because the findings are not urgent, but because most people find it hard to process numbers and jargon easily. AgeUK has recently done a study on how fuel poverty is affecting the over 60s in the UK. This infographic was designed by Blueclaw, to create a visual impact of the study. This social awareness campaign coincides with Fuel Poverty Awareness Day (11th February), a national awareness-raising media and public affairs campaign with an aim to urge MPs to focus their surgeries that week, on helping those who are in or at risk of fuel poverty.

*Study taken from: http://www.ageuk.org.uk/latest-press/archive/poorest-over-60s-twice-as-likely-to-dread-the-cold-as-the-richest-says-age-uk/
More info on Fuel Poverty Awareness Day: http://www.nea.org.uk/fuel-poverty-awareness-day-2011/

I do have a couple issues with the infographic design itself.  Why are the squares that are “2X and 3X as likely” the same size?  Why is 1/3” represented in a solid circle (looks like a pie chart, so it should show a 1/3 slice)?  The grid of 17 houses representing 1.7 million is 6 houses across, which is hard for most readers to comprehend.  We live in a base-10 world, so the grid should be 5 houses wide.

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