Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

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Entries in Data (71)


Infographic Contest Winner: #Blame Twitter

A big congratulations to Tim Cooley!  Tim won the PosterBrain Design the Future contest with the entry above called #Blame Twitter, which is essentially a parody infographic.

From Tim:

All claims in this infographic are obviously false in nature and are solely intended for the comedic entertainment of readers. We <3 Twitter.

From PosterBrain:

We are sending a HUGE shout out to Tim Cooley for winning our Design the Future Infographic Contest! His infographic, #Blame Twitter, is very creative, informative, visually pleasing, and incredibly well done! We will definitely think twice about what, and how often, we tweet! Congrats again Tim, and thanks to everyone who participated!

Tim took the real data provided for the contest, but fictitiously correlated it to Twitter statistics.  In a classic example that “Correlation does not imply causation”, Tim visualized the real-world statistics as if they were caused by Twitter.  For example, it is true in the real-world that nearly 13,000 hectares of forest is lost every day, but it has nothing to do with the 233,370,615 Tweets every day.

Tim won an iPad2 for his winning infographic!  You can see all of the contest entries on the PosterBrain Facebook Contest Photo Album.

Please fell free to retweet this post without harming the environment…


Market and Competitive Intelligence Trends

Market and Competitive Intelligence Trends

Meidata brings us the Market and Competitive Intelligence Trends infographic that covers the sources and uses of competitive intelligence online and related Internet trends that affect the availability of information.

Meidata is a company in Israel, but has clients from around the world.  The infographic is based on their own internal information from global customers and system statistics, so this information is not available anywhere else in the world.

Designed by Robert Ungar at Meidata, the design is colorful and easy to follow.  A great design overall.  One of his best design accomplishments is the language translation.  More than merely pasting the translated text, the design has to account for the change in direction between Hebrew and English, and still tell a smooth story.

You can view the original design in Hebrew, and they just released an English language version (above) on their site, and you can download either the English PDF or the Hebrew PDF.



Thanks to Shaul from Meidata for sending in the link, providing the information and the English translated version.


Fast Facts on Coffee Consumption 

Fast Facts on Coffee Consumption infographic


Pouring in Your Cup: Fast Facts About Coffee Consumption is a good infographic from Hamilton Beach.

This is a good example of a company publishing an informative, marketing infographic about a topic related to their products (coffee makers), without feeling like a sales pitch or ad for their products.  However, I don’t think there is a clear story told by the infographic.  It’s generally a bunch of coffee and caffeine statistics put together in an infographic without a clear message.

I like the design and the simple color palette.  Most of the visualizations are clear and easy to understand except the bunch of coffee cups lined up in the middle.  I think each cup is supposed to represent the 20 cups/week the average office worker drinks, and all of the cups together is supposed to represent a year of coffee consumption.  When you line up images like this, the rows really should have only 10 images each for the reader to easily understand the quantity.  So, there should be 52 cups to represent the whole year, but there are only 48 cups shown.

There are a handful of stand-alone statistics that are just shown in text, that could have been visualized.  The clock image shown next to the stats “24 minutes a day” should have had a highlighted portion showing 24 minutes.  I like the male/female symbols used on the coffee cups, and the Venn-diagram style of coffee blends is great.

I’m going to go pour myself my third cup of coffee this morning…

Found on Infographics Showcase, Infographic Pics and Infographipedia


A Marketer's Guide to Pinterest, Video and Infographic

The Marketer’s Guide to Pintrest infographic video from MDG Advertising illustrates this hot new trend with this video that builds on their static infographic Pin It To Win It!

MDG Advertising has produced an engaging video highlighting the facts, figures, and findings from its popular “Pin It To Win It” infographic.

The video details the social site’s demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined.

The video goes on to cover the brands, both large and small, on board the pinboard phenomenon, such as Whole Foods, Etsy, West Elm, and Real Simple. These companies reflect the cooking, décor, and crafts interests that are prevalent among the Pinterest audience.

In addition, the video helps marketers navigate Pinterest’s features and terminology by demonstrating the “pin,” “repinning,” and “board.” It also shows how companies can leverage Pinterest for maximum response and referral traffic, whether by improving their image quality or promoting more than just a product line.

Only a couple companies have begun to leverage the research and time put into developing a static infographic, by using that same data to produce an infographic video that reaches a whole new audience.  It’s a very effective way to get the most out of the data research that was already done as part of designing the original infographic.

The most disappointing thing is that whoever did the video production got the data visualizations wrong.  Since when is 6 six times as big as 3?  And 27 only twice as big as 6?



3% and 7% sections of the stacked bar can’t be the same size.  In fact, 3% looks a little bit bigger to make room for the text.


Here’s the original static infographic, Pin It To Win It, where they got the data visualizations correct.  I’m guessing that the infographic designer was not involved in the video production.

Marketer's Guide to Pinterest infographic


Thanks to MDG Advertising for sending in the link!  Also found on Daily Infographic and The Infographic Showcase.


TEDTalk Video: Information is Food

In March 2012, JP Rangaswami gave a short TEDTalk in Austin, TX, Information Is Food, about treating information similar to how we treat food.

How do we consume data? At TED@SXSWi, technologist JP Rangaswami muses on our relationship to information, and offers a surprising and sharp insight: we treat it like food.

With a background in economics and journalism, JP Rangaswami has been a technology innovator and chief information officer for many leading financial firms. As an advocate for open source and disruptive technologies, Rangaswami has been a leading force in the success of multiple startups, including School of Everything, Salesforce.com and Ribbit. He blogs (unmissably) at Confused of Calcutta.

This is an interesting concept, and was appealing to me because I talk about humans evolving into Informavores in my presentations about infographics and data visualization.

The analogy is that we have food consumption issues that cause health problems, and we can have information overload issues that can cause issues with understanding and our belief systems.  I loved the quote from the presentation posing the question: “Are we going to reach the stage where information has a percentage of fact associated with it?”

The video is also available on YouTube:



Where the Startup Jobs are

Where the Startup Jobs are infographic from StartUphire.com aims to help raise awareness of the lack of qualified people filling technical positions in startups.

StartUpHire, with support from the National Venture Capital Association, is releasing a new infographic today depicting 2011 hiring data for startups.  What’s the biggest take away? While most of the country is still sluggish on job creation, startups face the opposite problem- a glut of open technical jobs.

36 percent of all open jobs at startups last year were engineering or technical jobs. However, those two sectors saw only 15 percent of the overall applicant pool trying to fill those positions.  This supports evidence of an ever-tightening market for specific skills out there, and the need to keep developing and attracting qualified talent to young startup companies remains critical.

I think if the country wants to know who holds the best hope for meaningful economic growth, we need look no further than our own home grown, innovative, and passionate startup ecosystem.

This is an interesting story to tell, and an infographic is a great way to do it.  In a down economy with higher unemployment, there are certain job sectors that still aren’t getting enough qualified candidates!

Obviously, everyone assumes there are startup jobs in California (in Silicon Valley), but the map clearly shows startup positions that have been filled across the country.  Visually, the size of the state callout boxes and text seems to imply how big the numbers or for each state; however, that’s not the case and it’s misleading the reader.  Massachusetts had a higher number of job posts than Texas, but the callout text is much smaller.

The circle sizes in Job Posts by Industry appear accurate, which is where many designs make mistakes.  I also like the Areas of Expertise chart, and how the positions are arranged along the X-axis in order of the disparity between open positions and the number of applicants.  That conveys an additional level of information to the reader.

I was disappointed to see the last couple of statistics in the design didn’t get the data visualization treatment.  Show a visualization of 27% and give the 502 number some visual context to show how big that number actually is.  The URL for the original infographic is included at the bottom, but there should also be a copyright statement in the design.

Thanks to Robin for sending in the link!


Jer Thorp: Make data more human

Jer Thorp works in the New York Times labs to design big data visualizations, and his great presentation from TEDxVancouver was just posted.

Jer Thorp creates beautiful data visualizations to put abstract data into a human context. At TEDxVancouver, he shares his moving projects, from graphing an entire year’s news cycle, to mapping the way people share articles across the internet.

Jer Thorp’s work focuses on adding meaning and narrative to huge amounts of data as a way to help people take control of the information that surrounds them.

He’s been involved in some great big data projects that I have posted about here on the blog previously, like OpenPaths.


What's In Your Trash?

The What’s In Your Trash infographic explores what constitutes trash in America.  From Bolt Insurance, this design breaks down all of the stuff we throw away.

The cleaning services industry brings in more than $50 billion a year, from janitorial services to residential cleaning agencies, and the industry is projected to continue growing. Americans generated more than 250 tons of garbage in 2010. In BOLT’s What’s In Your Trash infographic, find out what is really in your trash and how important cleaning services and janitorial services are. Through recycling and waste incineration, as much as 90% of waste can bypass the landfill! Presented as an infographic (created for BOLT by Infographic World) to help you more easily visualize and retain this important information.

Although there is a lot of text here that could have been visualized (big fonts aren’t a data visualization), I really like the doughnut segments split apart to show different components of the trash.  It helps tell the story and lead the reader through the information top-to-bottom of the design.

Thanks to Jane for sending in the link!


Client Infographic: Hotels.com Romance Survey


Hotels.com has released two Romance Survey infographics that share their own research behind romance and Valentine’s Day.  Designed by InfoNewt with designer Jeremy Yingling, the two versions cover research data both the U.S. and Canada.

Pack your bags, Sweetie Pie, we’re going on a romantic getaway!  We surveyed guys and gals of different ages who shared their secret dreams about the perfect romantic weekend.  Here’s how our lovebirds responded.

It’s fun, timely information that has a long Online Lifespan (won’t change over time), so the infographics will be relevant for years.  There was a lot of survey data, and I really like how the final result mixes up different ways to look at the aggregate data by also using the available demographics to show findings by age and gender.

I was impressed with the chivalry shown by 58% of men (both in the U.S. and Canada) that feel they need to plan and pay for a romantic Valentine’s date.



Thanks to the Hotels.com team for being great to work with!


Infographic Events Calendar 2011-2012

Outstanding calendar-map infographic from Infographer.ru, a Russian infographics site and design agency in Moscow (view in English).  The Infographic Events Calendar 2011-2012 shows many (but not all) visualization, data and infographic conferences and events around the globe.

For everyone who is interested in information design we prepared the events calendar. We found over 44 conferences and workshops, dedicated to infographics and visualization topic all over the world.

The idea to make this kind of ‘map-calendar’ of events appeared in our mind a long time ago, we started to collect data in 2011 and suddenly 2012 started. So we decided to combine both years and show the history for 2011 and actual events for 2012, which you can use for your personal planning.

They collected over 40 conferences and workshops dedicated to information visualization for last year and the upcoming schedule for 2012.  The calendar-map color codes the events by month and obviously connects them to the correct location on the world map.

If you know any corrections or additions to the event included, please post them in the comments!  I know they will be reading them, and would welcome all feedback.  Here are a few events I think they should add to their list:

  • South by Southwest Interactive, Austin, TX, March 9-13, 2012
  • TDWI World Conference (Tableau), Las Vegas, NV, February 13-15, 2012
  • Big Data 2012, Paris, France,  March 20-21, 2012

I like the text of the city name included in the connecting lines, and the months with no events are gray so they don’t add to the visual noise of the bright colors.  Somewhere on the design they should have included the URL for people to find their original posting.  When this get shared online, readers will have a hard time finding the original site.

Infographer also posted some behind-the-scenes information about the development of the design.  Check out their early drafts in the complete blog post.

Thanks to Irina for sending in the link and posting the English translation of the development process!