About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in Data (60)

Tuesday
Jun052012

Market and Competitive Intelligence Trends

Market and Competitive Intelligence Trends

Meidata brings us the Market and Competitive Intelligence Trends infographic that covers the sources and uses of competitive intelligence online and related Internet trends that affect the availability of information.

Meidata is a company in Israel, but has clients from around the world.  The infographic is based on their own internal information from global customers and system statistics, so this information is not available anywhere else in the world.

Designed by Robert Ungar at Meidata, the design is colorful and easy to follow.  A great design overall.  One of his best design accomplishments is the language translation.  More than merely pasting the translated text, the design has to account for the change in direction between Hebrew and English, and still tell a smooth story.

You can view the original design in Hebrew, and they just released an English language version (above) on their site, and you can download either the English PDF or the Hebrew PDF.

 

 

Thanks to Shaul from Meidata for sending in the link, providing the information and the English translated version.

Wednesday
May232012

Fast Facts on Coffee Consumption 

Fast Facts on Coffee Consumption infographic

 

Pouring in Your Cup: Fast Facts About Coffee Consumption is a good infographic from Hamilton Beach.

This is a good example of a company publishing an informative, marketing infographic about a topic related to their products (coffee makers), without feeling like a sales pitch or ad for their products.  However, I don’t think there is a clear story told by the infographic.  It’s generally a bunch of coffee and caffeine statistics put together in an infographic without a clear message.

I like the design and the simple color palette.  Most of the visualizations are clear and easy to understand except the bunch of coffee cups lined up in the middle.  I think each cup is supposed to represent the 20 cups/week the average office worker drinks, and all of the cups together is supposed to represent a year of coffee consumption.  When you line up images like this, the rows really should have only 10 images each for the reader to easily understand the quantity.  So, there should be 52 cups to represent the whole year, but there are only 48 cups shown.

There are a handful of stand-alone statistics that are just shown in text, that could have been visualized.  The clock image shown next to the stats “24 minutes a day” should have had a highlighted portion showing 24 minutes.  I like the male/female symbols used on the coffee cups, and the Venn-diagram style of coffee blends is great.

I’m going to go pour myself my third cup of coffee this morning…

Found on Infographics Showcase, Infographic Pics and Infographipedia

Tuesday
May222012

A Marketer's Guide to Pinterest, Video and Infographic

The Marketer’s Guide to Pintrest infographic video from MDG Advertising illustrates this hot new trend with this video that builds on their static infographic Pin It To Win It!

MDG Advertising has produced an engaging video highlighting the facts, figures, and findings from its popular “Pin It To Win It” infographic.

The video details the social site’s demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined.

The video goes on to cover the brands, both large and small, on board the pinboard phenomenon, such as Whole Foods, Etsy, West Elm, and Real Simple. These companies reflect the cooking, décor, and crafts interests that are prevalent among the Pinterest audience.

In addition, the video helps marketers navigate Pinterest’s features and terminology by demonstrating the “pin,” “repinning,” and “board.” It also shows how companies can leverage Pinterest for maximum response and referral traffic, whether by improving their image quality or promoting more than just a product line.

Only a couple companies have begun to leverage the research and time put into developing a static infographic, by using that same data to produce an infographic video that reaches a whole new audience.  It’s a very effective way to get the most out of the data research that was already done as part of designing the original infographic.

The most disappointing thing is that whoever did the video production got the data visualizations wrong.  Since when is 6 six times as big as 3?  And 27 only twice as big as 6?

 

 

3% and 7% sections of the stacked bar can’t be the same size.  In fact, 3% looks a little bit bigger to make room for the text.

 

Here’s the original static infographic, Pin It To Win It, where they got the data visualizations correct.  I’m guessing that the infographic designer was not involved in the video production.

Marketer's Guide to Pinterest infographic

 

Thanks to MDG Advertising for sending in the link!  Also found on Daily Infographic and The Infographic Showcase.

Wednesday
May092012

TEDTalk Video: Information is Food

In March 2012, JP Rangaswami gave a short TEDTalk in Austin, TX, Information Is Food, about treating information similar to how we treat food.

How do we consume data? At TED@SXSWi, technologist JP Rangaswami muses on our relationship to information, and offers a surprising and sharp insight: we treat it like food.

With a background in economics and journalism, JP Rangaswami has been a technology innovator and chief information officer for many leading financial firms. As an advocate for open source and disruptive technologies, Rangaswami has been a leading force in the success of multiple startups, including School of Everything, Salesforce.com and Ribbit. He blogs (unmissably) at Confused of Calcutta.

This is an interesting concept, and was appealing to me because I talk about humans evolving into Informavores in my presentations about infographics and data visualization.

The analogy is that we have food consumption issues that cause health problems, and we can have information overload issues that can cause issues with understanding and our belief systems.  I loved the quote from the presentation posing the question: “Are we going to reach the stage where information has a percentage of fact associated with it?”

The video is also available on YouTube:

 

Wednesday
Apr182012

Where the Startup Jobs are

Where the Startup Jobs are infographic from StartUphire.com aims to help raise awareness of the lack of qualified people filling technical positions in startups.

StartUpHire, with support from the National Venture Capital Association, is releasing a new infographic today depicting 2011 hiring data for startups.  What’s the biggest take away? While most of the country is still sluggish on job creation, startups face the opposite problem- a glut of open technical jobs.

36 percent of all open jobs at startups last year were engineering or technical jobs. However, those two sectors saw only 15 percent of the overall applicant pool trying to fill those positions.  This supports evidence of an ever-tightening market for specific skills out there, and the need to keep developing and attracting qualified talent to young startup companies remains critical.

I think if the country wants to know who holds the best hope for meaningful economic growth, we need look no further than our own home grown, innovative, and passionate startup ecosystem.

This is an interesting story to tell, and an infographic is a great way to do it.  In a down economy with higher unemployment, there are certain job sectors that still aren’t getting enough qualified candidates!

Obviously, everyone assumes there are startup jobs in California (in Silicon Valley), but the map clearly shows startup positions that have been filled across the country.  Visually, the size of the state callout boxes and text seems to imply how big the numbers or for each state; however, that’s not the case and it’s misleading the reader.  Massachusetts had a higher number of job posts than Texas, but the callout text is much smaller.

The circle sizes in Job Posts by Industry appear accurate, which is where many designs make mistakes.  I also like the Areas of Expertise chart, and how the positions are arranged along the X-axis in order of the disparity between open positions and the number of applicants.  That conveys an additional level of information to the reader.

I was disappointed to see the last couple of statistics in the design didn’t get the data visualization treatment.  Show a visualization of 27% and give the 502 number some visual context to show how big that number actually is.  The URL for the original infographic is included at the bottom, but there should also be a copyright statement in the design.

Thanks to Robin for sending in the link!

Monday
Apr022012

Jer Thorp: Make data more human

Jer Thorp works in the New York Times labs to design big data visualizations, and his great presentation from TEDxVancouver was just posted.

Jer Thorp creates beautiful data visualizations to put abstract data into a human context. At TEDxVancouver, he shares his moving projects, from graphing an entire year’s news cycle, to mapping the way people share articles across the internet.

Jer Thorp’s work focuses on adding meaning and narrative to huge amounts of data as a way to help people take control of the information that surrounds them.

He’s been involved in some great big data projects that I have posted about here on the blog previously, like OpenPaths.

Friday
Feb102012

What's In Your Trash?

The What’s In Your Trash infographic explores what constitutes trash in America.  From Bolt Insurance, this design breaks down all of the stuff we throw away.

The cleaning services industry brings in more than $50 billion a year, from janitorial services to residential cleaning agencies, and the industry is projected to continue growing. Americans generated more than 250 tons of garbage in 2010. In BOLT’s What’s In Your Trash infographic, find out what is really in your trash and how important cleaning services and janitorial services are. Through recycling and waste incineration, as much as 90% of waste can bypass the landfill! Presented as an infographic (created for BOLT by Infographic World) to help you more easily visualize and retain this important information.

Although there is a lot of text here that could have been visualized (big fonts aren’t a data visualization), I really like the doughnut segments split apart to show different components of the trash.  It helps tell the story and lead the reader through the information top-to-bottom of the design.

Thanks to Jane for sending in the link!

Wednesday
Feb082012

Client Infographic: Hotels.com Romance Survey

 

Hotels.com has released two Romance Survey infographics that share their own research behind romance and Valentine’s Day.  Designed by InfoNewt with designer Jeremy Yingling, the two versions cover research data both the U.S. and Canada.

Pack your bags, Sweetie Pie, we’re going on a romantic getaway!  We surveyed guys and gals of different ages who shared their secret dreams about the perfect romantic weekend.  Here’s how our lovebirds responded.

It’s fun, timely information that has a long Online Lifespan (won’t change over time), so the infographics will be relevant for years.  There was a lot of survey data, and I really like how the final result mixes up different ways to look at the aggregate data by also using the available demographics to show findings by age and gender.

I was impressed with the chivalry shown by 58% of men (both in the U.S. and Canada) that feel they need to plan and pay for a romantic Valentine’s date.

 

 

Thanks to the Hotels.com team for being great to work with!

Monday
Feb062012

Infographic Events Calendar 2011-2012

Outstanding calendar-map infographic from Infographer.ru, a Russian infographics site and design agency in Moscow (view in English).  The Infographic Events Calendar 2011-2012 shows many (but not all) visualization, data and infographic conferences and events around the globe.

For everyone who is interested in information design we prepared the events calendar. We found over 44 conferences and workshops, dedicated to infographics and visualization topic all over the world.

The idea to make this kind of ‘map-calendar’ of events appeared in our mind a long time ago, we started to collect data in 2011 and suddenly 2012 started. So we decided to combine both years and show the history for 2011 and actual events for 2012, which you can use for your personal planning.

They collected over 40 conferences and workshops dedicated to information visualization for last year and the upcoming schedule for 2012.  The calendar-map color codes the events by month and obviously connects them to the correct location on the world map.

If you know any corrections or additions to the event included, please post them in the comments!  I know they will be reading them, and would welcome all feedback.  Here are a few events I think they should add to their list:

  • South by Southwest Interactive, Austin, TX, March 9-13, 2012
  • TDWI World Conference (Tableau), Las Vegas, NV, February 13-15, 2012
  • Big Data 2012, Paris, France,  March 20-21, 2012

I like the text of the city name included in the connecting lines, and the months with no events are gray so they don’t add to the visual noise of the bright colors.  Somewhere on the design they should have included the URL for people to find their original posting.  When this get shared online, readers will have a hard time finding the original site.

Infographer also posted some behind-the-scenes information about the development of the design.  Check out their early drafts in the complete blog post.

Thanks to Irina for sending in the link and posting the English translation of the development process!

Monday
Jan302012

Client Infographic: Top 20 Medical Records Software Solutions

A new infographic design from InfoNewt for CapterraTop 20 Most Popular EMR (Electronic Medical Records) Software Solutions shows the results of comparing Capterra’s Popularity calculations in the EMR software category.

As the deadline for implementation in the U.S. draws near, talk of electronic medical records (EMR) and electronic health records (EHR) software is a hot topic at the doctor’s office lately. These systems assist medical practitioners in the creation, storage, and organization of electronic medical records, including patient charts, electronic prescriptions, lab orders, and evaluations (just to name a few common features). While the terms “EMR” and “EHR” are often used interchangeably, EMR solutions allow for patient information to be shared within one health care organization, whereas EHR solutions allow for health-related records to be shared across multiple organizations. Below is a look at some of the most popular options in both categories, but to see a comprehensive list, visit our EMR Software Directory. You can also click on any of the company logos in the graphic to go directly to their websites.

Capterra’s listing current shows 324 EMR software solutions, and for their target audience this is a very hot topic with an upcoming Federal requirement in the U.S. to make all medical records electronic by 2014.  This is a HUGE issue to convert millions of patient records over the next few years, and practitioners obviously only want to do this once, so picking the right platform up front is critical!

Similar to the Top 20 Marketing Automation Software design, this design features a large pie chart as the primary visualization, and then provides additional information.  The main data is Capterra’s Popularity calculations which combine total users, customers, revenue, social media followers and website rankings.  Again, the specific percantage values weren’t as important as the ranking and visually showing how the packages compare.

This software category has the added complication that the different software packages are written for different sizes of medical organizations.  Single medical practitioners don’t need the same software (or have the same budgets) as hospitals.  We also added the element of showing which hardware platforms each package is design to use.  Microsoft Windows hardware is clearly dominant, but Apple hardware and Cloud-based solutions made up 30% of searches in this category.

Capterra is the authority when it comes to finding software solutions for businesses, and they’ve done some great work gathering data and measuring the relative popularity of different software categories.  Although popularity doesn’t necessarily mean the software is right for your business, it is a really good indicator that the solution is working successfully for many businesses and may be worth a closer look.  A better indicator than just total revenue or trying to rate “the best.”  You can read their comprehensive blog post about the data behind the infographic.

Thanks to the team at Capterra for being great to work with!