About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

 

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Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Caffeine Poster

The Caffeine Poster infographic

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Entries in corporations (97)

Tuesday
Jan202009

Dramatic Shift in Marketing Reality


Scholz & Friends: "Dramatic shift in marketing reality from Michael Reissinger on Vimeo.

Great little video from Michael Reissinger on the need for innovation and consumer interactions in today's marketing world.

Found through Twitter: @stonepayton

Monday
Dec292008

25 Years of Mac: Timeline


From Wired.com.  I like that this History of Apple isn't your traditional timeline.  It does go from left to right, but the images are mixed and overlapping.  It show a clear progression from beige to colors to white to silver.  The style also invites the viewer in to explore the details hidden in the image and find the extra images that specifically tagged with a date across the top.

Saturday
Nov292008

How Star Wars Changed the World


The original Star Wars has certainly gone on to produce more than just sequels.  It has created the people and the technologies that are now considered the best in the industry.  Michelle Devereaux created this family tree for Wired magazine back in 2005 and I love how the line colors indicate people, technologies and company connections, but the tree is organized into movies, sound, effects and technologies.

I actually believe the tree is incomplete.  I think Star Wars had far greater reach and influence that what Michelle mapped out here.

It all started with a band of rebels who wanted to help a farmboy follow his dream.  Three decades later, the Star Wars empire has grown into one of the most fertile incubators of talent in the worlds of movies (Lucasfilm), visual effects (Industrial Light & Magic), sound (Skywalker Sound), and videogames (LucasArts).  Along the way, some of the original Lucas crew has gone on to become his biggest competitors.  This chart maps the people, companies and technologies touched by the Force. - Michelle Devereaux
Thanks Alwyn!

Thursday
Oct162008

Brand Tags


BrandTags.net is a project by Noah Brier that gathers user input to create tag clouds for many of the biggest brands in our culture.  You can add your own input into the project on the main page, or browse brand results.  The example above is for Velveeta.

Friday
Oct102008

Savings Mis-Trust video

Our friends over at XPLANE have done a fabulous video explaining what led up to the recent credit crisis in the U.S. economy.  A great job simplifying a complex problem.

Thanks Parker, and great job to your team!

Tuesday
Sep302008

A Year of Heavy Loses


Over at Nytimes.com, they have a good treemap showing the drop in market capitalization over the past year of most of the big financial firms on Wall Street.  It's a little bit interactive, in that when you hover your mouse over any box, you will see more details.

Found on infosthetics.com

Monday
Sep222008

Probabilistic Stock Market Forecast


I won't claim to understand or attempt to explain the math behind the investolution.com charts that predict the overall stock market for the next 40 days.
This page contains the prediction for S&P 500 Index minimum and maximum daily closing prices over the next 40 trading days.  

It is predicted that S&P 500 Index will not close under 1,178 and over 1,295 between the dates September 19, 2008 and November 14, 2008. This prediction method was accurate for 71.0% and 95.0% of the cases (for minimum and maximum predictions, respectively) within an error margin of +-5% in the past. 

Thanks Andrew for sending in the link.

Monday
Aug042008

The Art of Visual Thinking

Last week, Guy Kawasaki posted a good interview with Dan Roam on his blog.

Do you recognize this picture? It's how Southwest Airlines was pitched.

To provide more insight into the process of visual thinking, I tapped Dan Roam. He is the author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures . In this interview he explains why and how to use visual thinking in your business. Click here to read it. To learn even more about visual thinking, be sure to read his book.

Monday
Jul212008

When are you at risk online?

From the Mozilla website, and obviously a part of their sales pitch.  I picked up that the calendar arrangement of the squares is in fact correct for 2006.  Its getting the small things right that help make good infographics.

An independent study shows that, in 2006, IE users were vulnerable to online threats 78% of the time. Firefox users? Only 2%.

“At risk” defined as publicly available exploits with no patch. Source: “Internet Explorer users Unsafe for 284 Days in 2006” Brian Krebs, Washington Post, 1/4/2007

Wednesday
Jul162008

iPhone 3G under the hood

Will all of the hype around the launch of the iPhone 3G, I wanted to share a simple infographic showing the circuitboard from inside one of the new phones.  It clearly identifies each major component and also adds what that compnent does inside the phone.  The graphic really adds a significant amount of depth to the article.

The full article is from TechOnline.

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