About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Entries in corporations (99)

Wednesday
Jul212010

GE open position: Leader, Data Visualization

GE is looking to hire a Leader of Data Visualization located in Fairfield, CT.  It’s very interesting to watch the data visualization field become an official function within mainstream companies.

Although, I think the the job description should be an infographic instead of text for this one…

 

Job Number: 1182874  
Date Posted: 08 July 2010  
Function: Marketing - Advertising and Brand Marketing  
Business: GE Corporate - Corporate Commercial and Communications  
Career Level: Experienced  
Location: Fairfield, Connecticut, United States


Role Summary/Purpose

Over the past year, GE has worked to build the brand and competitive advantage by using design to simplify complex data, i.e. data visualization. Examples of GE’s data visualization work to-date can be found on the healthymagination web site: http://www.healthymagination.com/stories/decoding-data/

Essential Responsibilities

GE’s data visualization strategy consists of four separate work streams: 

  • Developing proprietary data visualization applications to tell the GE story, focused on the pillars of the brand and advertising strategy: ecomagination, healthymagination, and innovation.
  • Supporting communications and PR about flagship business initiatives with data visualization.
  • Incorporating world-class data visualization into product design and user experience.

Developing an open source visualization site.

The Leader, Data Visualization will be part of GE’s Corporate Commercial and Communications team and will be responsible for execution of the corporate data visualization strategy, including the development of interactive data visualization applications and information graphics for brand building, customer-focused data visualization applications and ongoing support of the new data visualization web site. 

GE businesses may also be managing Data Visualization projects independently. The Leader, Data Visualization will be responsible for providing consultative support to businesses working on their own data visualization projects.

Key responsibilities include:

  • Interpreting data to develop a storyline and creative brief consistent with GE’s overall brand strategy and priorities.
  • Identifying and obtaining GE’s proprietary data and relevant third-party data. 
  • Managing several creative agencies simultaneously, to ensure projects are aligned to the goals of the brand, on budget and on time.
  • Presenting GE’s data visualization strategy to marketing, communications and design teams throughout GE.
  • Coordinating timely launch of data visualizations across functions, including legal, IT, public relations.
  • Monitoring discussion of data visualization in traditional media and blogsphere to identify emerging trends and new design partners.
  • Managing awards submissions to ensure GE is recognized for leadership in visualization.

 

 

Qualifications/Requirements

 

  • Bachelors degree, undergraduate experience in design, advertising or communications.
  • Ability to analyze and interpret large data sets.
  • Strong design sense, ability to lead creative teams.
  • Ability to work in a matrixed environment.
  • Creative thinker who thrives in a collaborative setting.
  • Excellent written and verbal communication skills.
  • Strong project management skills with an ability to manage multiple projects in a fast-paced environment.
  • Ability to meet tight deadlines and work under pressure.
  • Strong organizational and problem-solving skills.
  •  Must be a team player with an ability to work independently.

 

Tuesday
Jul132010

The Entrepreneur's Visual Guide to Tech Startups

HackFwd is a European tech investment firm, and they posted this flowchart on their front page to help startup companies see what it’s like to work with them.

We’re experienced tech entrepreneurs looking to support and invest in Europe’s most passionate geeks. We’re a pre-seed investment company designed to enable great people to launch great ideas. Our start-up and support process accelerates the route to beta, profitability, and success.

We want you to feel good at every step along the way. Here’s how your experience might look:

Apply-Rinse-Repeat

Found on FlowingData.com

Tuesday
Jul132010

Google's Social Media Timeline

From Mashable.com, Google’s Long History of Forays’s into Social Media is a timeline of acquisitions, deals and updates showing Google’s attempts to get involved in Social Media.

Google hasn’t had the best track record when it comes to social media attempts. Rather than a boring old list of past efforts, we decided to put together a graphical timeline with text by our very own Stephanie Marcus and graphics by Shane Snow.

Thursday
Jul012010

Visualizing the links between the WIG20

Łukasz Kostka designed this linking visual to show the connections between the board members in the WSE WIG20.

A map of connections between board of directors and supervisory board members in companies forming WSE WIG20 index. Connection is assumed if two people are members of the same board. Dot size reflects a number of boards. Link color reflects a number of connections.

I had to lookup what the WSE WIG20 was, and according to Bloomberg “The WIG20 index is a modified capitalization-weighted index of 20 Polish stocks which are listed on the main market. The index is the underlying instrument for futures transactions listed on the Warsaw Stock Exchange.

I wish there was a good way to also see which companies are represented along with their board members.

Thanks to Łukasz for sending in the link!

Wednesday
Jun162010

Facebook's Secret Strategy Infographic

Art: Audrey Fukuman

There was some controversy when Facebook CEO Mark Zuckerberg unintentionally revealed the 2010 Facebook Strategy Infographic that was printed on the inside liner of his hoodie at the D8 conference.  Audrey Fukuman at SFWeekly.com has recreated the infographic based on the video and photos.

Photo via AllThingsD/Anna Mathat

According to SFWeekly.com, this was a hoodie given to all Facebook employees.

I expect some disagreement, but I’m a firm believer that you can absolutely design an infographic to represent a strategy, a concept or a qualitative result.  Infographics don’t have to be based only on a massive amount of quantitative, numeric data.  What do you think, does this qualify as an infographic?

Here’s the video clip from the AllThingsD D8 conference when Mark removed the hoodie and revealed the graphic:

Found on SFWeekly.com and digg.com

Tuesday
Jun152010

Walt DisneyWorld's Huge Footprint

From Dana Fasano at the Orlando Sentinel comes Walt DisneyWorld’s Huge Footprint.  This area map showing how little of the land that Disney owns near Orlando has actually been developed.

Of Disney World’s more than 30,000 acres, less than one-fourth has been developed.  Another fourth has been set aside as a wilderness preserve.

Found on Six Revisions

Thursday
Jun102010

A Cool Interview with Nathaniel Pearlman (infographic designer)

 

With the release of the Visual History of the American Presidency last week, I asked Nathaniel Pearlman, infographic designer and President of Timeplots, LLC, if he would be willing to do a short interview.  Nathaniel was nice enough to answer a few questions about his infographic design process and his projects.

Nathaniel started the company in May 2009 and released the Visual History of the Supreme Court of the United States (SCOTUS) (which you see above) as their first infographic poster. 

Here’s the interview with Nathaniel:

 

Cool Infographics: What software applications do you use for the Timeplots posters?

Nathaniel Pearlman: So far we have programmed our graphics in the R language and done some final design work in Illustrator. I’m interested in hearing about other platforms to use for complex data and layout — especially other software applications that would allow us to create interactive and print versions from the same code base.


Cool Infographics: Can you describe your design process?

Nathaniel Pearlman: We start by asking ourselves what an informed audience would want to know about the subject we’re tackling. For example, for the presidential print, we asked ourselves, “Why is each president important? Why should people care about these guys? What is measurable about the context in which they served, and how could we show that?”

Then we go through a data collection phase: we take some time to see what data has already been collected on the subject, we catalog sources, and then we obtain data (and rights, if necessary) for the information we need. We wait until we have the hard data and have examined it and visualized it in several ways before we settle on what stories we can pull out of it.

The primary phase of the design process is iterative – there is a lot of trial and error. For example, we programmed (and scrapped) several major design ideas for our Senate print before settling on the current version. It turns out that our process is longer and more involved than I expected. Each print thus far has taken many months of data collection, design, and review. We also included quite a number of reviewers into our design process, folks with substantive expertise and designers as well.


Cool Infographics: What’s the most interesting thing you learned from the data?

Nathaniel Pearlman: I like the big picture: for me, the presidential print shows a historical view into the sweep of U.S. history — a marked contrast with the more journalistic, and immediate, take on the political and economic state of the nation that we are used to seeing in the news. It lengthened my perspective on current events, and I hope that it does so for those who purchase the print.

When you see the entire span of U.S. history visualized in just a few feet of space, you see the economy bouncing up and down, the parties jockeying back and forth, the budget bumping along. The ups and downs then seem fairly routine from this perspective, especially when compared to the sensationalism of our daily headlines. The other thing that really stands out is the growth of the country since 1789, both economically (in real GDP) and in population. As to the small picture: I love seeing details of each election — what percentage of the vote did Strom Thurmond get in 1948, for example, and which states did he win — so we tried to put each election into context with a scoreboard and electoral cartogram wrapped around the curve of party control of the executive.

 


Cool Infographics: What was the hardest part behind designing the Presidential poster?

Nathaniel Pearlman: When you see a finished product like ours, what you miss are the hundreds of decisions that were labored over as it was created. For me, the most difficult thing is deciding when I’m done. Every time I look at a new draft, I have ideas for changes that could be made. At some point I have to say “enough is enough; we are done.” The other hard part is writing the text that’s included on the print.. just crafting short explications of each presidency is difficult.


Cool Infographics: Where are some of your favorite places that have the SCOTUS poster on display?

Nathaniel Pearlman: We are happy that the U.S. Supreme Court library displays a framed print, and the gift shop in the Supreme Court building itself carries the print. We’ve also seen many purchases by legal luminaries — we’re not legal experts ourselves, so it’s nice to see that the experts appreciate our work. A son of a current justice bought one. Also, many high school teachers from across the country have purchased prints for their classrooms (we offer discounts for educators); it’s great to see teachers showing interest in using data visualization as an educational tool.


Cool Infographics: Where do you have the posters printed, what are the printing specs and why? 

Nathaniel Pearlman: We shopped around quite a bit for a printer, because we are fussy about the results – we wanted the quality of the paper to top-notch, we needed relatively fast turnaround and reliable fulfillment, and we wanted the printing process to be environmentally friendly — all of this, of course, at an affordable cost. We currently offset-print the posters in Maryland, at Whitmore printing, and they also do our fulfillment. (Ideally, we would like to find an affordable on-demand printer who can handle our large-scale posters and fulfillment. If we found this, we would be able to sell shorter-run prints; please send me any suggestions!)


Cool Infographics: Would you share some thoughts on running a business selling infographic posters?

Nathaniel Pearlman: I am enjoying Timeplots. As a profit-generating business, it is not for the faint-of-heart. I am lucky to have some time and space to try it, but it is unlikely to run in the black for quite some time. My first company, NGP Software, Inc. (www.ngpsoftware.com) is doing well and allows me to do this on the side.


Cool Infographics: How has the Timeplots On Demand side of the business been going with private clients? 

Nathaniel Pearlman: We’ve really enjoyed working with people who aren’t necessarily familiar with data visualization — everyone who we’ve worked with has been more than happy with the results. So — if anyone reading this has a project in mind, or if you want us to create a visualization for you or your institution — let us know!


Cool Infographics: How did the process of using Amazon Mechanical Turk for proofreading work for you?

Nathaniel Pearlman: Mechanical Turk is a good method for crowd-sourcing some kinds of work. We’ve used it for three separate projects now — twice for proofreading, and once for fact-checking research. We have gotten more hits than misses, so it’s been worthwhile. Eliza manages that process and has been impressed by the level of work she has received. The Mechanical Turk worker community (“turkers,” as they call themselves) are serious about their work, and it shows. In a couple cases, a “turker” found an error that we all missed: for example, when we posted the presidential print for proofreading, one turker pointed out that we listed Vice President John C. Breckinridge as “Breckenridge,” clearly misspelling his name. Another turker noted that we had described President Taylor as dying “halfway” through his term, when in fact it was a few months prior to “halfway.”


Cool Infographics: What should we expect in the future from Timeplots?

Nathaniel Pearlman: We have a rough list of fifty or sixty more projects we would love to do. After we launch the Senate print, we will decide what is next. I would love to hear from your audience what they would like to see, and we are always looking for collaborators, if someone would like to work with us on a project that they care about. We’re always open to new ideas!

 

Thursday
Jun032010

Which Retailers are Closing their Doors?

From Milo.com, Which Retailers are Closing their Doors? is an infographic showing which retail chains in America have closed the most locations.

Although the recession is technically now over, it was not without its victims. And while independent mom-and-pop stores certainly suffered, many chain stores across the country also felt the heat. Few retailers were safe from layoffs and store closings, but the entertainment and apparel industries in particular seem to have bore the brunt of the pain. Below are the retailers that had no choice but to close some, or all, of their doors.

Created by Column Five Media.

For our most recent infographic for Milo, we took a look at which of America’s largest retailers were closing up shop(s). This graphic illustrated the fifty retailers that were closing the most store locations.

Monday
May242010

Ecological Footprint from Digital Eskimo

In their interactive 2009 Ecological Footprint infographic report, Digital Eskimo has used the analogy of the football field (soccer field in America) to visualize their impact because global hectares (the standard units of ecofootprint measurement) aren’t easy to conceptualize.

I love that the team at Digital Eskimo is not only using this infographic to share results and information within the company, but also sharing it publicly to demonstrate their commitment to working on projects that inspire positive social, organisational and environmental change.  Infographics are a VERY powerful tool for communicating clear messages within your company, even if you never share it with the outside world.

Digital Eskimo has always worked very hard to minimise our impact on the environment. In order to help us better understand these impacts, and develop more effective strategies to address them, we calculated our ecological footprint for the 2009 financial year.

Ecological footprinting is one way of measuring whether the way in which we operate is sustainable in a global context. We chose this method because it is widely used, it provides results in an understandable format while clearly showing relative impacts of different elements of our operations.

Thanks to Sally for the link and a description of how Digital Eskimo is walking the talk.

Thursday
May132010

Facebook's Maze of Privacy Settings Infographic

The NY Times just published this infographic tree that shows how complex the privacy settings on Facebook have become.  I’ve got to imagine that Facebook wants the PR credit for giving their users a lot of control over these settings, but then in reality they know that they are so complicated that hardly anyone will take the time figure them out.

It’s astonishing how much of your personal information becomes public if you don’t take the time to figure all of this out.

 

The ever-increasing complexity of the Facebook Privacy Policy is another example of how complicated the privacy issue is.  It’s a fine line that Facebook has to walk to utilize their members traffic for advertising and respecting their privacy.  It seems to me that advertising is winning.

Found on Fast Company

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