About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Entries in companies (34)

Monday
Dec122011

Client Infographic: Top 20 Marketing Automation Software Solutions

Designed here at InfoNewt for Capterra, the new infographic: The Top 20 Marketing Automation Software Solutions explores the relative Popularity of different software companies playing in the Marketing Automation arena. 

In this design, I used a pie chart to represent the total Popularity of the Top 20 solutions, and connected the related company logo to each slice as appropriate.  It was a specific design choice to list the rank number, but not the specific percentage of each slice.  Because the data was gathered and combined from a number of different sources that can change daily, the results needed to be informational at a general level and valid for a longer period of time.  Visually, you can quickly and easily understand the relative popularity, but the specific value isn’t relevant to any purchase decisions.

An infographic product comparison is a great way to help buyers cut through the clutter and add value.  There are currently 184 software solutions listed in the Marketing Automation category directory, so buyers need some way to compare products and make an informed decision.

Capterra is the authority when it comes to finding software solutions for businesses, and they’ve done some great work gathering data and measuring the relative popularity of different software categories.  Although popularity doesn’t necessarily mean the software is right for your business, it is a really good indicator that the solution is working successfully for many businesses and may be worth a closer look.  A better indicator than just total revenue or trying to rate “the best.”

Designed in OmniGraffle, and I cleaned up the logo images using Pixelmator.

Thanks to Mike and the great work from the team at Capterra!

Friday
Nov182011

Project Prediction: Demystifying Parametric Cost Estimation

Project Prediction: Demystifying Parametric Cost Estimation is a new infographic from Galorath.com, and is really an advertisement for their Seer service.

Infographics have a huge potential for use in advertisements, brochures, product packaging, etc.  This one started off nicely with minimal text, using icons and illustrations of the different product abilities, but fell apart into a whole lot of text at the end.

I’m pretty sure I still don’t understand what “Parametric Cost Estimation” does.

Tuesday
Oct252011

What is a Stock?

What is a Stock? from Mint.com explains what stock ownership is.  It’s informative to the readers (a little text heavy), and doesn’t come across like an ad.

To make investment choices that ultimately pay off, you need to start by knowing the fundamentals. It’s a step many investor wannabes skip, since… well, studying the basic terms and trends is not exactly entertaining. We thought one way of helping you get a jumpstart on your basic investing terminology is a series of infographics that explain, visually, basic concepts. First up: what is a stock?

This is a good example of what I call the Online Lifespan of an infographic.  Instead of an infographic about a recent news topic, this one covers an informational topic that doesn’t change or drop out of the news cycle.  It’s more than a year old, but the information is still relevant, and continues to drive traffic for Mint.  This design probably has an Online Lifespan for 4-5 years before the Dow Jones chart at the bottom makes the whole infographic feel dated.

What’s the line chart in the middle?  It’s a timeline, but the height of the line chart has no meaning whatsoever.  This should have shown some type of information, but instead is just confusing to the reader.

Thanks to Dawn for sending in the link!

Monday
Oct242011

Carbonite Small Business Disasters

Infographics as advertisments have a lot of potential.  In this one about Small Business Disasters, Carbonite.com has shared the results of research they performed with small businesses.

What would your small business do if your computers were stolen or destroyed? Would your important data still exist? In April, Carbonite surveyed small businesses with between two and 20 employees to study their disaster recovery and data backup methods. We found that almost half of small businesses have already lost irreplaceable data.

The design does suffer a little from the large-font-syndrome that tries to make the numbers really large instead of visualizing them, but there are a number of good, simple visualizations included in the infographic.

The design also seems like something is missing at the top.  No title, company logo or anything to indicated what this infographic is about.  That’s espeically important because infographics can be heavily shared and have a life of their own on the Internet, separate from any text or explanation that the origianl company posts along with it.

I will say that I LOVE Carbonite as a customer!

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