Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Entries in color (42)


Shutterstock Global Design Trends 2011

The Global Design Trends 2011 infographic from Shutterstock shares some of the image usage data that only they have due to the nature of their business.

After 8 years, 17 million images and over 200 million downloads, Shutterstock has become one of the world’s leading marketplaces for visual media. We have artists and photographers from more than 100 countries, and customers in more than 150. But perhaps most significant about these milestones is that it has led to tens of thousands of image searches each day – giving us valuable insight into design trends around the world.

From vintage-themed photographs, to vibrant vector graphics, here’s an infographic detailing what visual stories were told over the last year.

I love that Shutterstock has some unique data internally that they are analyzing in aggregate and now sharing with the world.  It’s not complicated, but I love that they actually included some of the most downloaded images in the design.  They are showing the reader what was popular instead of just telling the reader about it.  My favorite section is the Evolving Visual Vocabulary showing how the meaning of the image keywords is changing over time.

They made a couple unusual publishing choices.  The image posted on the blog is 714px wide (an odd number) so the small text is blurry and pixelated.  I don’t think they have enough detailed data in this design for a zooming viewer, but if you click on the image from their blog post, it takes you to the full 3,300 pixel wide image loaded into Zoom.it.  They also link to the high-resolution JPG image file, and (a great idea!) a lightbox on Shutterstock that includes all of the images highlighted in the infographic.

A handful of statistics are just listed in text instead of visualized like they should be: 150 countries, 16 million downloads, 6 million downloads, 5 million downloads, etc.

A couple standard things missing that a lot of designers seem to consistently miss: a copyright statement, the URL for readers to find the original infographic landing page (the specific blog post on Shutterstock in this case), and a credit mention for the designer (Shutterstock is all about designers!).  I hope the team at Shutterstock paid the license fes for using these images in their infographic design!  No need for a Sources statement, since all of the data comes from their own site server data.

Thanks to Aaron for sending in the link!


The Psychology of Color

The Psychology of Color is a cool infographic from CertaPro Painters of Louisville.

This new infographic from CertaPro Painters of Louisville shows how color evokes emotion and triggers your senses. It beautifully explores colors that should and should not be used in interior decorating, as well as why certain colors are used in advertising.

Designed by NowSourcing.com, I love the visual appeal of this design.  Obviously, it’s bright and colorful, but in all three sections of the layout (home, colors and advertising) they provide visual examples to back up their observations about different colors. I would love to have a house that colorful!

There is much more information on this subject, but this design also kept the information fairly simple and straightforward.  The colors make the design very “busy”, but the design doesn’t try to communicate too much information to the reader.

The design is missing the URL to find the original landing page, and a copyright statement.  I also found it odd that they needed to clarify that M&Ms are “an American Chocolate Candy”.  Aren’t M&Ms an international brand?

Thanks to Jay for sending in the link!  Also found on Infographic Journal.


The Crayon-Bow, Crayola Color Chart updated

I’m not sure how I missed this, but the designer know as Velociraptor has updated his original Crayola Color Timeline that I posted about last year, into the the new Crayon-Bow (half rainbow - half rising sun).

The original was a square, straightforward representation, but the colors in the later years were shown in very small slices are hard to see.

A number of other visual layouts were tried, but the arc style visual not only allowed the colors from the later years to be easier to see, but the original eight colors pointing inwards look like the tips of brand new crayons as well.

I love the new version.  Found on Twitter: @printmag, @wired, @awaaza


Moviebarcodes: Whole Movies at a Single Glance

Moviebarcodes is a tumblr blog from an unknown author that posts these images generated from different movies.  Each frame of the movie is stretched tall and thin to create this single image from an entire movie.  The one above is from The Matrix, and you can see the green tint they used every time they were “in the Matrix”.

From Wired:

The person behind MovieBarcode, who wouldn’t reveal their identity or what they do for a living, told Wired.co.uk that the creative process can take a few hours on the slightly aged machine they are being processed on, “depending on the length of the movie and the quality of the outcome”.

Movies on the blog are chosen “due to the expected result, not for the movies themselves”. Besides colourful movies, the blog author prefers “movies with long shots such as Kubrick, Hitchcock and Weerasethakul, which can result in unique and interesting moviebarcodes”.

Although, some of them don’t seem to reveal anything interesting, a few of these did give some insights into the movie visuals.

They spent a lot of time at sea in Jaws:


The Dark Knight was a very dark, almost colorless movie:


Kung Fu Panda was very colorful:


You can see the time spent in the digital, neon-blue world of TRON (1982):


Found on Wired.co.uk, VisualJournalism, FlowingData and Chart Porn.


The Most Powerful Colors on the Web


The Colors of the Web is a very cool infographic by ColourLovers.com.  Looking at the color distribution of the icons of the top 100 web brands.

When we released our report on the colors of the social web, based on data analyzed by our Twitter theme tool, we were surprised that blue was such a dominant color in people’s profile designs. Was Twitter’s default color influencing their design decisions? Or is blue really THE most popular and dominant color online? …We decided to look at the colors in the brands from the top 100 sites in the world to see if we could paint a more colorful picture.

Maybe a yellow icon wasn’t the best choice I’ve ever made…


The Color Strata, a beautiful color naming infographic

Stephen Von Worley at WeatherSealed.com has taken the data made public from XKCD’s Color Name Survey and created a very cool infographic, The Color Strata.  Check out the high-resolution version.

The Color Strata includes the 200 most common color names (excluding black-white-grayish tones), organized by hue horizontally and relative usage vertically, stacked by overall popularity, shaded representatively, and labeled where possible.  Besides filtering spam, ignoring cruft, normalizing grey to gray, and correcting the most egregious misspellings (here’s looking at you, fuchsia), the results are otherwise unadulterated.  As such, similar color names, like sea green, seafoam green, and seafoam, each appear separately.  They’re synonymous… or are they?

Also check out the smoothed version:

It’s the same basic graph, but with flipped shading, label-free, stretched to fill the vertical, and whipped until creamy smooth.

The volunteer survey have over 200,00 respondents that named over 5,000,000 color samples.  Here’s the original image created by XKCD.com when they posted the data.

Found on ChartPorn.org and FlowingData.com


The Color of Twitter

I really like The Color of Twitter from InfoChimps.org that plots the background colors used by all 40 million of the Twitter.com users.  I do think the infographic would be better if they had actually extended out the default light blue color instead of just noting that it extends 4.8x longer.  They also don’t account for background images that cover the background color, which would account for a large number of people not changing their colors.

As part of the release of a number of new, free Twitter data sets, Infochimps created the following beautiful infographic showing just what color Twitter really is.

The data for the infographic comes from the just-launched Histograms dataset that aggregates anonymous data about Twitter users such as how many users have x number of friends or followers, or how many users are in x location. The company also released new data sets (paid) about stock tickers, hashtags and URLs on Twitter.

Found on Mashable.com


The Crayola Color Timeline, 1935-2010

From WeatherSealed.com, the visual timeline of Crayola crayon colors.

Ever industrious, Velo also calculated the average growth rate: 2.56% annually.  For maximum understandability, he reformulated it as “Crayola’s Law,” which states:

The number of colors doubles every 28 years!

Found on ChartPorn




Graphical History of the American Flag



A great infographic for America’s Independence Day from Mike Wirth.  The graphical history of the American Flag shows a circular timeline of when changes were made over the years and when stars were added.  I love additional information Mike included like the official folding pattern and the state each star represents by showing them chronologically.  Makes a great poster!



The Conversation Prism 2.0 has been released!

Check out the new version of The Conversation Prism 2.0 by JESS3 and Brian Solis and theconversationprism.com.  Available as a poster for $20 US on thier website, and they also have some high-resolution versions available.

I love the design of this one.  It's seems to be essentially a mind map, but much easier to read and understand.

This is an update to the original Conversation Prism that you can see here on Flickr.

Thanks Dana!  I found the link to the 1.0 version on ON:Digital+Marketing