About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in client (40)

Wednesday
Feb082012

Client Infographic: Hotels.com Romance Survey

 

Hotels.com has released two Romance Survey infographics that share their own research behind romance and Valentine’s Day.  Designed by InfoNewt with designer Jeremy Yingling, the two versions cover research data both the U.S. and Canada.

Pack your bags, Sweetie Pie, we’re going on a romantic getaway!  We surveyed guys and gals of different ages who shared their secret dreams about the perfect romantic weekend.  Here’s how our lovebirds responded.

It’s fun, timely information that has a long Online Lifespan (won’t change over time), so the infographics will be relevant for years.  There was a lot of survey data, and I really like how the final result mixes up different ways to look at the aggregate data by also using the available demographics to show findings by age and gender.

I was impressed with the chivalry shown by 58% of men (both in the U.S. and Canada) that feel they need to plan and pay for a romantic Valentine’s date.

 

 

Thanks to the Hotels.com team for being great to work with!

Monday
Jan302012

Client Infographic: Top 20 Medical Records Software Solutions

A new infographic design from InfoNewt for CapterraTop 20 Most Popular EMR (Electronic Medical Records) Software Solutions shows the results of comparing Capterra’s Popularity calculations in the EMR software category.

As the deadline for implementation in the U.S. draws near, talk of electronic medical records (EMR) and electronic health records (EHR) software is a hot topic at the doctor’s office lately. These systems assist medical practitioners in the creation, storage, and organization of electronic medical records, including patient charts, electronic prescriptions, lab orders, and evaluations (just to name a few common features). While the terms “EMR” and “EHR” are often used interchangeably, EMR solutions allow for patient information to be shared within one health care organization, whereas EHR solutions allow for health-related records to be shared across multiple organizations. Below is a look at some of the most popular options in both categories, but to see a comprehensive list, visit our EMR Software Directory. You can also click on any of the company logos in the graphic to go directly to their websites.

Capterra’s listing current shows 324 EMR software solutions, and for their target audience this is a very hot topic with an upcoming Federal requirement in the U.S. to make all medical records electronic by 2014.  This is a HUGE issue to convert millions of patient records over the next few years, and practitioners obviously only want to do this once, so picking the right platform up front is critical!

Similar to the Top 20 Marketing Automation Software design, this design features a large pie chart as the primary visualization, and then provides additional information.  The main data is Capterra’s Popularity calculations which combine total users, customers, revenue, social media followers and website rankings.  Again, the specific percantage values weren’t as important as the ranking and visually showing how the packages compare.

This software category has the added complication that the different software packages are written for different sizes of medical organizations.  Single medical practitioners don’t need the same software (or have the same budgets) as hospitals.  We also added the element of showing which hardware platforms each package is design to use.  Microsoft Windows hardware is clearly dominant, but Apple hardware and Cloud-based solutions made up 30% of searches in this category.

Capterra is the authority when it comes to finding software solutions for businesses, and they’ve done some great work gathering data and measuring the relative popularity of different software categories.  Although popularity doesn’t necessarily mean the software is right for your business, it is a really good indicator that the solution is working successfully for many businesses and may be worth a closer look.  A better indicator than just total revenue or trying to rate “the best.”  You can read their comprehensive blog post about the data behind the infographic.

Thanks to the team at Capterra for being great to work with!

Monday
Dec122011

Client Infographic: Top 20 Marketing Automation Software Solutions

Designed here at InfoNewt for Capterra, the new infographic: The Top 20 Marketing Automation Software Solutions explores the relative Popularity of different software companies playing in the Marketing Automation arena. 

In this design, I used a pie chart to represent the total Popularity of the Top 20 solutions, and connected the related company logo to each slice as appropriate.  It was a specific design choice to list the rank number, but not the specific percentage of each slice.  Because the data was gathered and combined from a number of different sources that can change daily, the results needed to be informational at a general level and valid for a longer period of time.  Visually, you can quickly and easily understand the relative popularity, but the specific value isn’t relevant to any purchase decisions.

An infographic product comparison is a great way to help buyers cut through the clutter and add value.  There are currently 184 software solutions listed in the Marketing Automation category directory, so buyers need some way to compare products and make an informed decision.

Capterra is the authority when it comes to finding software solutions for businesses, and they’ve done some great work gathering data and measuring the relative popularity of different software categories.  Although popularity doesn’t necessarily mean the software is right for your business, it is a really good indicator that the solution is working successfully for many businesses and may be worth a closer look.  A better indicator than just total revenue or trying to rate “the best.”

Designed in OmniGraffle, and I cleaned up the logo images using Pixelmator.

Thanks to Mike and the great work from the team at Capterra!

Friday
Dec022011

Client Infographic: The Visual History of Christmas Trees

The Visual History of Christmas Trees is a new infographic from ChristmasTreeMarket.com.  Designed by InfoNewt and designer Jeremy Yingling, this one creates a visual timeline of the major milestones for the Christmas Tree mostly focused on the last 100 years.

The history of the Christmas tree has garnered a lot of fascinating points over the years. A tradition with humble beginnings in 15th century Latvia, the festive tower of foliage has grown to be one of the holiday season’s most beloved symbols. From the first decorated tree in 1600 to Gubbio, Italy’s 650-meter tall wonder, get a glimpse of Christmas tree history through this handy visual guide from Christmas Tree Market.

This one was a lot of fun, and of course is timed to be appropriate for the holidays.  I love how this design turned out, and it was a unique topic that had not received a thorough infographic treatment before.  The design challenge was letting the images shine, keeping the text to a minimum, but still providing the reader with a lot of interesting information.

No matter which side of the Live Tree vs. Artificial Tree debate you fall on, you’ll find lots of good information in the infographic.  I bet you’ll even learn something you didn’t know.  I’m still fascinated by the upside-down Christmas Tree!

Wednesday
Nov022011

Client Infographic: Look Both Ways Before You Cross

 

Pedestrain Deaths in Southern New Jersey takes an infographic look at some usually inacessible and hard-to-find data from the different state department websites.  Console & Hollawell worked with InfoNewt and designer Nancy Gage to bring the data together into one infographic that tells a more complete story.

The New Jersey personal injury lawyers at Console & Hollawell receive calls on a daily basis from the unfortunate victims of car accidents across New Jersey and Pennsylvania. We are actively pursuing lawsuits in several cases. In an effort to bring attention to these dangers in New Jersey, we created the infographic below to help bring these statistics to light and ultimately help pedestrians maintain more awareness when crossing these dangerous New Jersey streets.

Although child deaths while crossing the street are the events that get the big headlines in the news, I was surprised that only 4 of the 157 deaths were kids.

Tuesday
Sep272011

Client Infographic: The Hotel Price Index

Hotels.com The Hotel Price Index infographic

Twice-a-year, Hotels.com updates their Hotel Price Index, and this year I was contacted to design some new infographics to go along with the report.  InfoNewt worked with designer Jeremy Yingling to create two infographics for the current set of data from the first half of 2011.  Since the research is global, we created one infographic based on American travelers and one based on Canadian travellers.

The hotels.com® Hotel Price Index™ (HPI™) is a regular survey of hotel prices in major city destinations across the world. The HPI is based on bookings made on hotels.com and prices shown are those actually paid by customers (rather than advertised rates) for the first half of 2011. The report largely compares prices paid in 2010 with prices paid in 2011.

The research is extensive, so we had to keep the information shared in the infographics fairly focused on only a few categories.  This keeps the design clean and easy to read, but also whets the reader’s appetite for more.

We varied the visual designs for each category.  The monument silhouettes attached to locations on the globe was a unique way to show map data and not look like a standard map.  The silhouettes also help the reader recognize the cities faster than reading the text.  It’s subtle, but the lines are color-coded by continent as well.

The Canadian data was a little bit different, so the design had to adapt:

Hotels.com The Hotel Price Index Canadian infographic

You can see the complete report data on The Hotels.com Hotel Price Index page.

Monday
Sep122011

Client Infographic: Sudan, Bombing Everything That Moves

 

Sometimes, you get the opportunity to work on a project with a very serious topic and global relevance.  Recently, InfoNewt (my company) worked with Prof. Eric Reeves and designer Mike Wirth to design the infographic Bombing Everything That Moves (hosted on Eric’s site SudanBombing.org). 

For well over a decade the Government of Sudan—the National Islamic Front/National Congress Party (NIF/NCP) regime in Khartoum—has engaged in a sustained campaign of deliberate aerial military attacks on civilian and humanitarian targets in both South and North Sudan. These attacks have been only fitfully condemned by the international community, and no effective action has been taken to halt them.

Obviously, the topic is very political.  Prof. Reeves has published an extensive report and makes his Excel data file available to everyone on his site, so I’ll keep my comments focused on the unique challenges we faced when designing the infographic.

The data for this visualization is much different that the readily available Internet stats we see every day.  There is no database to query or reseach data file to purchase.  The exhaustive work Prof. Reeves has done to manually consolidate these confirmed bombing attack reports from U.N. observers, humanitarian aid personnel, radio reports and news reports is a massive, ongoing effort.

Even though the number of attacks in the report was known, most reports had unknown numbers for casualties and the number of bombs used in the attack.  Because of that, the bar chart-style visualization that is the center of the design only shows the number of attacks (a solid number we could work with) and separately shows the average numbers of bombs and casualties from the reports that had that information available.

Data transparency is always important.  As an infographic, the data sources have to be very transparent becuase you want your audience talking about the implications of your information, not challenging your credibility.

Eric Reeves is Professor of English Language and Literature at Smith College in Northampton, Massachusetts. He has spent the past twelve years working full-time as a Sudan researcher and analyst, publishing extensively both in the US and internationally. He has testified several times before the Congress, has lectured widely in academic settings, and has served as a consultant to a number of human rights and humanitarian organizations operating in Sudan.

Due to the nature of this infographic, please keep any comments on the infographic design itself.  Any inflamatory or political comments will be removed based on my judgement.

Tuesday
Aug092011

Client Infographic: A Solar Innovation Story

Solar Savings: A Solar Innovation Story from ExtraSpace.com is a new infographic by InfoNewt and designer Jeremy Yingling.  This one tells the story of how the company is adding solar panels to the roof space on some of it’s self storage facilities all across the country.  The environmental, financial and community benefits are huge, and this was only the first year of a multi-year plan.

Extra Space Storage is on a mission to produce solar powered clean energy and reduce the carbon footprint of our 850+ self storage facilities. We aim to install 20,000 solar panels this year, and increase the pace of panel installation every year. Energy efficient clean power is good for our customers and our neighborhoods, our planet, and our investors. By the end of 2011 this program will save 2,000 tons of carbon dioxide and 100 acres of fir trees.

An infographic is a fantastic way for Extra Space to tell their story to customers, investors and anyone interested in alternative energy solutions.  It puts their efforts into context and shows the potential of how large their cumulative environmental impact could become.

You can follow Extra Space Storage on Facebook and Twitter (@extraspace)

Monday
Jul252011

Client Infographic: Making an Organic Choice

 

Making an Organic Choice from So Nice is a new infographic by InfoNewt and designer Jeremy Yingling.  This one tells the story in numbers of how organic food processing is better for you and the environment compared to conventional food processing.

We are what we eat, goes the old adage.

So Nice is committed to your health and that of the environment, which is why we use only certified organic, non-genetically modified organism (GMO) whole soybeans grown from environmentally responsible farming operations.  Below, we’ve contrasted only some of the data surrounding conventional and organic farming to help you learn about your food and beverages.

Without being preachy, using an infographic presents the data in a way that their potential customers can easily understand and use to make informed decisions.  They not only posted it online, but So Nice is also using it as a printed, informational poster at trade shows as a conversation piece with visitors to the booth.

You can follow So Nice on Facebook at http://www.facebook.com/pages/So-Nice/77766940782

Monday
Jul112011

Client Infographic: Facebook, Privacy and Health

For the Path of the Blue Eye Project, InfoNewt (my company) recently designed the infographic: What You Need To Know: Facebook, Privacy and Health.  The group at the Path of the Blue Eye Project has done some fantastic, primary research about online users’ willingness and attitudes about sharing health information online, and specifically Facebook.

The answer is overwhelmingly “NO”.

If Facebook is so popular (Pew reports that 62% of Web users frequent sites like Facebook and MySpace), why are people shying away from sharing health content with others on the site?  To answer this question, the Path of the Blue Eye Project commissioned a national survey designed to tease out some of the reasons why Americans are reluctant to exchange health information on Facebook.  We found:

  • 68% of Facebook users have not and would not share their personal health information on the site. The most commonly cited reason for refusing to share: “it’s no one’s business but my own (86%).”
  • Privacy concerns may be one reason many refuse to share.  39% of non-sharers were afraid strangers would find their health information and 32% worried marketers might use it to sell products and services.

Online users do a lot of searching for health information, but very few are willing to share any of their own information on social sites like Facebook.

The Facebook Privacy Policy is huge, and most of the concerns why oline users are unwilling to share online information have to do with unintended people finding their information.  Insurance companies, marketers and strangers top the list of concerns.

Thanks again to Fard and the team at Enspektos.com.  There’s much more information available at the Path of the Blue Eye Project.