Client: Avoid the Dip from IPO Lockups

Avoid the Dip: The Effect of Lockup on Stock Price is a new infographic InfoNewt designed for Wealthfront.

A flood tide of shares is hitting the market in May and June, as a number of the high-profile tech IPOs from the fall emerge from lockup periods, including Jive Software (JIVE), Zynga (ZNGA) and Angie’s List (ANGI).

If you’re one of the employees of the 28 companies whose lockups are expiring in May or June, you’re wondering how to diversify your portfolio and when to sell.

Here’s our research on the question of what to do in the days immediately following the lockup expiration, presented visually to help you see the dip that typically follows the end of the lockup.*

As valuable financial information to many employees of the tech companies going IPO this year, Wealthfront looked back at 254 prior technology company IPOs to chart “The Dip” that consistently have a price dip the first day after the Lockup ends.

Don’t understand what a Lockup is?  That’s explained in the infographic as well.

Thanks to the team at Wealthfront!

Kelly Slater: Greatest Athlete of All Time?

Kelly Slater: Greatest Athlete of All Time? is a design collaboration between InfoNewt (my company) and the design team at Quiksilver.

It is common knowledge among our tribe that June 20th is recognized as International Surfing Day so who better to celebrate then Kelly Slater, 11X ASP World Champion. In the spirit of ISD, we’ve created an Infographic comparing Slater to athletes from traditional sports who have made history and measured their achievements to our Champ’s. Have a look and decide for yourself if Slater truly is “The Greatest Athlete of All Time”.

Do you think Kelly Slater is “The Greatest Athlete of All Time”? If yes, share this with your friends and get ready for summer with a pair of Kelly’s Cypher Nomad Boardshorts.

Of course it’s difficult to compare athletes from different sports, but Kelly Slater’s surfing achievements are truly impressive.  Despite being both the youngest and the oldest to win the ASP World Champion title, holding three Guinness World Records, winning 11 Would Tour Championships and winning events in 11 different countries, Kelly Slater has never been on the cover of Sports Illustrated.  :(

Here are some of the design aspects that this infographic gets right:

• The key message is communicated within the first couple of seconds.  Even if a reader doesn’t read the whole infographic, they will leave understanding the key message.
• Visually appealling with vivid, colorful images, but still easy to read top-to-bottom.
• Intergrated the visual brand style of Quiksilver using photos, with the data visualizations about his career.
• Good mix of different data visualization styles that are unique to the data they communicate
• The key parts at the bottom are all there.  Data sources, brand logo, copyright statement and the URL to the original, full-size infographic.

The data for this design was the key challenge, and finding similar titles or awards in the other sports inspires discussion and debate among readers of the infographic.  Whether it’s on Facebook, Twitter or blog comments, this design draws in readers and invites everyone to share their own opinion.

Check out the full-size infographic HERE, and you can voice your own opinion about Kelly Slater in the comments below.

Thanks to the team at Quiksilver for being fantastic to work with!

Client Infographic: U.S. Motorcycle Helmet Laws

This was a fun project to work on.  The Helmet Laws infographic is a visual reference for all motorcycle riders of the state-by-state helmet laws in the U.S., and also includes a few fact about the states with the highest fines and longest jail time as punishment for breaking those laws.  It’s a light-hearted design meant to make the complex mix of legal requirements easier to understand, because often riders don’t take the time to understand the laws as they cross state borders.

We are actively pursuing lawsuits for injured Michigan motorcyclists and wanted to create an infographic that would be a great resource for riders! The Helmet Laws infographic also displays which states have the highest fines and maximum jail time for violating their helmet law. You should share this infographic with other avid bikers who may be taking a ride across state lines

Only three states have no helmet laws at all (Iowa, Illinois and New Hampshire), and 20 states have strict, mandatory helmet laws.  The remaining 28 states fall somewhere in between (Total of 51 because the District of Columbia is included).

FREE Wallet Cards!  (No longer available)

As an added bonus, small wallet-size card (like a credit card) were printed by Buckfire Law that show just the map visualization and are available FREE to anyone that requests them!  These are meant for any motorcycle rider in the country to carry as a quick reference guide while riding.  You can find the instructions to request a free card on the Motorcycle page of the Buckfire site.  Scroll down past the infographic on their site and you’ll find the link to the online form.  Fill it out, and they will mail one to you for free, so share with anyone you know that rides.

InfoNewt worked with Buckfire & Buckfire Law to develop the design and the wallet card program.  Thanks to the team at Buckfire for being great to work with!

Update on Sunday, March 3, 2013 at 7:16PM by Randy

The free wallet card program has ended, but has now been replaced with a new, FREE, dedicated smartphone app.  Riders can check the helmet laws in all 50 states, and even some international countries.  The app is now available for both iOS (iPhone, iPad and iPod) and Android devices.

The app also includes a number of additional functions like GPS bike finder, accident checklist, photo gallery of cool helmet designs and discounts at some of your favorite bike shops across the country.  You can also watch a demo video of the smartphone app on the Backfire & Buckfire site.

Download it onto your phone today!

Gymkhana: The Infographic

Gymkhana: The Infographic, is a design collaboration between InfoNewt (my company) and the design team at DC Shoes.  Gymkhana has become a mega-viral hit series of YouTube videos showing Ken Block and his rally car racing through different locations and performing many cool driving stunts.  There have been four Gymkhana videos released on YouTube in the last four years with over 135 million views combined, and Gymkhana 5 is expected this summer!

The DC Ken Block Gymkhana Project is a viral phenomenon with well over 135 Million views worldwide and a collection of more than 40+ videos. The Gymkhana franchise has won countless awards including top rated, most shared video series and most recently received the award for #1 viral video ad of 2011.

Created as a fun way to check out all things Gymkhana, the Infographic displays highlights, amazing stats and facts about the Gymkhana YouTube videos. “The fun just keeps on rolling along,” said Ken Block, the Gymkhana star and co-founder of DC Shoes. “The Gymkhana Infographic puts together some outstanding facts. Even I didn’t know that the Ford Fiesta used in Gymkhana 4 had 9 times the horsepower as my first car, a 1984 Toyota Corolla station wagon. Astounding!”

The infographic brings new viewers up to speed leading up to the release of Gymkhana 5, and gives fans of the videos a bunch of behind-the-scenes information they can’t find anywhere else.

Thanks to the team at DC Shoes for a great project!

Client Infographic: Most Polluted Cities 2012

Every year the American Lung Association releases a new State of the Air Report sharing their test results of air pollution across the U.S.  This year, InfoNewt is working with them to release a series of infographic designs based on the 2012 report starting with the Most Polluted Cities in the United States 2012.

Air pollution remains a serious threat to our health.

For 13 years, the American Lung Association has analyzed data from state air quality monitors to compile the State of the Air report. The more you learn about the air you breathe, the more you can protect your health and take steps to make our air cleaner and healthier. Here’s what we learned about air pollution from 2008–2010, the best, most recent data. 

InfoNewt, with designer Jeremy Yingling, helped the American Lung Association look through their data to pull out one clear story to use in the infographic design.  The three-part story starts with an introduction to the problem (what is air pollution and how is it measured), the main visual shows the testing results from the three different types of air pollution on the map of the U.S. and ends with a call-to-action with what readers can do with this information.

The full 179-page report is available online here, but a big report with tables of data doesn’t convey a clear, understandable message to the general public.  The use of an infographic to summarize one part of the report and put the data into context that even kids can understand is a very effective way for the American Lung Association to reach a much broader audience.

There is a lot more information contained in the report, but the key to success here was focusing on visualizing just one story (where is the worst air pollution?) very clearly.

Thanks to the team at the American Lung Association for being great to work with!

Gov 2.0 Infographic: Bringing the Tobacco Control Act to Life

In 2011, Enspektos, a health marketing communications innovation consultancy, invited InfoNewt (my company) to be involved in a special project the firm was leading on behalf of the Food and Drug Administration’s (FDA) Center for Tobacco Products (CTP).  As a new federal agency, the CTP is tasked with regulating tobacco products and preventing tobacco use – especially among youth.

During the project, we collaborated with the CTP to help create The Family Smoking Prevention and Tobacco Control Act: Facts, History and Milestones, an infographic timeline that covers the past and future actions related to the Tobacco Control Act passed in 2009.

The Family Smoking Prevention and Tobacco Control Act (Tobacco Control Act) is an important piece of legislation with many requirements. This infographic illustrates the history, rationale and major events associated with the Act. The Tobacco Control Act provides all of the events, deadlines and requirements in full and should be used as the final resource for information about the Act.

The infographic is yet another example of Gov 2.0, or the effort to utilize a range of digital technologies to improve government transparency and public understanding of how federal agencies function.  The original Tobacco Control Act is a 68-page document available online, but in actual practice that isn’t easily accessible or understandable by the general public.  The FDA has created several tools to help the public understand the Tobacco Control Act, like a snapshot overview of the Act, an interactive scrolling timeline viewer, a searchable interface and the infographic timeline.

On Wednesday, April 25^th, the FDA is holding a LIVE webinar to share the different tools they have created to help everyone access and understand specific information from the 68-page law. 

Attend Our Live Webinar!

• Wednesday, April 25, 2012, 1 – 2 p.m. EST.
• Visit https://collaboration.fda.gov/tobaccocontrolact to login to the webinar. (turn up your speakers for audio).
• For audio, dial 1-888-989-6520; passcode: 2397828.

As you might expect from an official government publication, the design went through many iterations of review and revisions.  In my opinion, the final infographic is text-heavy, but strikes a balance between optimal design and content that was vetted and approved by many different individuals at the CTP. 

Fard Johnmar, Founder and President of Enspektos agreed to answer some questions about the project.

Cool Infographics: How do you think the infographic and other tools will aid public understanding of the Tobacco Control Act and the CTP? 

Fard Johnmar:  I think the infographic and other tools are an important step for the federal government.  Transforming dense and complicated legislation into simple, visually appealing information products is a very difficult process.  You have to balance the wish to make things clear and concise with a requirement that information be as accurate and complete as possible.  

We had two primary goals: The first was to improve the public’s understanding of the Tobacco Control Act.  The second was to get people within FDA comfortable with using new tools that help visually communicate important regulatory and public health information.  Now that this project is complete, I think FDA will be looking for other ways to communicate about its mission and activities in more visually appealing ways.

Cool Infographics: Do you see other health and medical organizations using visual communications techniques? 

Fard Johnmar: Absolutely.  In fact, since we published the Empowered E-Patient infographic a few years ago, I’ve seen a number of health organizations using infographics to communicate about a range of topics, including GE for its Healthymagination project (click here for a few sample infographics).

Cool Infographics:  How difficult was it to push the infographic through the FDA approval process

Fard Johnmar: As you can imagine, getting final approval for a novel visual project like this can be difficult for large organizations.  However, there was a real passion for the project from Sanjay Koyani, Senior Communications Advisor at the CTP and other members of his team.  They helped to successfully meet all of the legal requirements and answer the numerous questions posed by colleagues at the CTP.  Now there is a higher comfort level at the agency with utilizing these types of visual tools to tell the CTP story.

I truly appreciated being involved in the project, and think this is a really big step towards making the often overly complex information released through official government channels more understandable to more people.

Thanks to Enspektos and the team at the Center for Tobacco Products!

Client Infographic: The Mobile Advantage

Nuance Communications has released a new infographic, The Mobile Advantage, sharing the results of their own mobile consumer preference research.  Designed by InfoNewt, this infographic design tells the story of how important mobile apps are to brands.

If you’re a consumer-facing organization hoping to use mobile to build a strong, long-lasting relationship with your customers, there’s some good news!  A new survey shows that smartphone owners are increasingly downloading not just games but customer service apps - especially from their mobile carrier, bank and favorite retailers. In fact, 84% of consumers surveyed generally prefer to use a company’s mobile app for routine inquiries (checking balance, check flight status, etc.) rather than calling the company on the phone. 

As a B2B communication tool, this infographic does a great job sharing the key findings from the research statistics.  Since Nuance performed the research behind how apps form positive customer service experiences for customers, the infographic is a good tool to share that unique knowledge with their customers.

Broken into a three-part story, the design starts with some basic information about the growth of mobile devices.  The center section focuses on the huge impact on the customers’ view of a company when they have a customer service app.  And finally, the last section explores what customers would like to see in a customer service app.

Thanks to the team at Nuance for being outstanding to work with!

Client Infographic: Streamlining your Digital Life with the new iPad

With the Apple event last week announcing the release of the new iPad, the Streamlining your Digital Life with the new iPad infographic from NextWorth takes a look at the history of the electronic devices that the iPad has replaced in our lives.  A true multifunctional device, the iPad has replaced many of our separate gadgets.

The digital world is converging on a revolutionary all-in-one device, the powerful, brand-new iPad. These are the iconic portable devices that led to (and are to some extent being replaced by) Apple’s innovation.

The lines are color coded to connect the types of devices in the timeline, and show any devices that had multiple functions of their own (like the Eee PC 701).  Using a treemap in the iPad image, it also shows the amount of time spent using the different functions on the iPad from average consumers.  The use of illustrations instead of photographs of all these devices keeps the design simple and focused on communicating the data.

Finally, using their own internal data, an assortment of prices are shown of the current maximum values that consumers can get by trading in their now-obsolete gadgets.  With a handful of the right gadgets, you could easily get enough money back to pay for a brand new iPad!

All of the essential information is included in the design: data sources, brand logo, URL of the original high-resolution infographic landing page, company logo, copyright statement and even a mention of the designer (nice job Jeremy!).

This was an infographic design from my own company, InfoNewt, and of course, the team at NextWorth was fantastic to work with!

Client Infographic: Hotels.com Romance Survey

Hotels.com has released two Romance Survey infographics that share their own research behind romance and Valentine’s Day.  Designed by InfoNewt with designer Jeremy Yingling, the two versions cover research data both the U.S. and Canada.

Pack your bags, Sweetie Pie, we’re going on a romantic getaway!  We surveyed guys and gals of different ages who shared their secret dreams about the perfect romantic weekend.  Here’s how our lovebirds responded.

It’s fun, timely information that has a long Online Lifespan (won’t change over time), so the infographics will be relevant for years.  There was a lot of survey data, and I really like how the final result mixes up different ways to look at the aggregate data by also using the available demographics to show findings by age and gender.

I was impressed with the chivalry shown by 58% of men (both in the U.S. and Canada) that feel they need to plan and pay for a romantic Valentine’s date.

Thanks to the Hotels.com team for being great to work with!

Client Infographic: Top 20 Medical Records Software Solutions

A new infographic design from InfoNewt for Capterra.  Top 20 Most Popular EMR (Electronic Medical Records) Software Solutions shows the results of comparing Capterra’s Popularity calculations in the EMR software category.

As the deadline for implementation in the U.S. draws near, talk of electronic medical records (EMR) and electronic health records (EHR) software is a hot topic at the doctor’s office lately. These systems assist medical practitioners in the creation, storage, and organization of electronic medical records, including patient charts, electronic prescriptions, lab orders, and evaluations (just to name a few common features). While the terms “EMR” and “EHR” are often used interchangeably, EMR solutions allow for patient information to be shared within one health care organization, whereas EHR solutions allow for health-related records to be shared across multiple organizations. Below is a look at some of the most popular options in both categories, but to see a comprehensive list, visit our EMR Software Directory. You can also click on any of the company logos in the graphic to go directly to their websites.

Capterra’s listing current shows 324 EMR software solutions, and for their target audience this is a very hot topic with an upcoming Federal requirement in the U.S. to make all medical records electronic by 2014.  This is a HUGE issue to convert millions of patient records over the next few years, and practitioners obviously only want to do this once, so picking the right platform up front is critical!

Similar to the Top 20 Marketing Automation Software design, this design features a large pie chart as the primary visualization, and then provides additional information.  The main data is Capterra’s Popularity calculations which combine total users, customers, revenue, social media followers and website rankings.  Again, the specific percantage values weren’t as important as the ranking and visually showing how the packages compare.

This software category has the added complication that the different software packages are written for different sizes of medical organizations.  Single medical practitioners don’t need the same software (or have the same budgets) as hospitals.  We also added the element of showing which hardware platforms each package is design to use.  Microsoft Windows hardware is clearly dominant, but Apple hardware and Cloud-based solutions made up 30% of searches in this category.

Capterra is the authority when it comes to finding software solutions for businesses, and they’ve done some great work gathering data and measuring the relative popularity of different software categories.  Although popularity doesn’t necessarily mean the software is right for your business, it is a really good indicator that the solution is working successfully for many businesses and may be worth a closer look.  A better indicator than just total revenue or trying to rate “the best.”  You can read their comprehensive blog post about the data behind the infographic.

Thanks to the team at Capterra for being great to work with!