About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Entries in charts (141)

Thursday
Nov292012

40 Must-See Modern Marketing Charts

40 Must-See Modern Marketing Charts

Eloqua has teamed up with infographic design firm JESS3 again to create Modern Marketing Insights, a series of 40 infographics using big data analysis that can help marketers anywhere.

Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions?

That’s why we produce a chart every week that modern marketers can easily learn from and use. And it’s why we’ve gone back with our friends at JESS3 to reproduce the most indispensable data points, coming up with 40 understandable, actionable charts. Wide-ranging in scope, the charts hit the most important topics hitting marketers today – from social media to email.

With that in mind, we offer the charts in two forms. You can head over to the custom-made website and explore the charts by topic, getting to the data that matters most to you. Or you can download all 40 charts in a free eBook. It’s well worth keeping near your desk.


40 Must-See Modern Marketing Charts

Even those each of these is only exploring one data set, these are actually good infographic designs that follow some important design rules.

First, each one tells one story really well, and the Key Message is easy to understand.  Most readers of infographics are only looking at a design for less than 5 seconds, and a good infographic design will successfully communicate their primary message in that short time.

Second, each design is easy to share.  Each of the 40 designs has it’s own landing page on Eloqua’s site, and their own dedicated social media sharing buttons.  This is fantastic for SEO, and much easier to utilize the information for users.  So, if you’re interested in a data set about email to customers, you can share that information with colleagues without also sharing a data set about Pinterest.

You can read more about the series on the Eloqua blog.


40 Must-See Modern Marketing Charts

A couple things I do think are missing from each design that would help Eloqua in the future.

  • Since these are being shared individually, the URL back to the original on Eloqua site should be included in the image.
  • A copyright statement to clarify usage rights.  Does everyone have permission from Eloqua to include these charts and data in their own presentations?
  • Much of the data is proprietary to Eloqua, so the raw data behind the designs isn’t available to the public.  It would be great for Eloqua to make the data behind each chart available publicly (like in a Google Docs spreadsheet) since they are making the data public in the charts.
  • A conclusion.  I think the subtle implication is that companies should call Eloqua for help using this information, but a short statement suggesting what action companies should take based on each data set would close each design nicely.

Thanks to Jarred for sending in the link!

Wednesday
Oct172012

Fast Fourier Transforms: An Infographic Study Guide

Fast Fourier Transforms: An Infographic Study Guide

Fast Fourier Transforms: A Study Guide from Tektronix is a great example of using data visualization and infographic design principles to visually explain the math behind their oscilloscopes.

Most engineers don’t remember the complex algorithms and concepts of the Fast Fourier Transform (FFT) and Discrete Fourier Transform (DFT) that they learned in college. Instead of dusting off your textbooks, check out this Fast Fourier Transform visual from Tektronix. It boils down the key tips and practical knowledge for Engineers and their designs. With this visual, we hope you can skip digging up your old text books and get back to your designs.

The design does a good job of telling a story top-to-bottom.  Starting with the basics, moving into the more complicated math and finally applying the math to how the oscilloscope product works.

Definitely a design focused on their target audience, and not the general public.  However, using infographic design to simplify your message to customers is one of the most effective ways to clearly communicate your marketing message.  It’s more memorable to your audience when they come to a purchase decision, and communicating clearly builds your brand credibility with the subject.

At the bottom of the design, they should have included some type of license (copyright or Creative Commons) and the URL to the original infographic landing page.  Nothing wrong with listing the URL to the product page, but help readers interested in the information from the infographic find the original full-size version easily.

Thanks to Matt for sending in the link!

Tuesday
May292012

Hans Rosling TEDTalk: Religions and Babies

Another great TEDTalk from Hans Rosling called Religions and Babies about the growth of the world population.

Hans Rosling had a question: Do some religions have a higher birth rate than others — and how does this affect global population growth? Speaking at the TEDxSummit in Doha, Qatar, he graphs data over time and across religions. With his trademark humor and sharp insight, Hans reaches a surprising conclusion on world fertility rates.

In Hans Rosling’s hands, data sings. Global trends in health and economics come to vivid life. And the big picture of global development—with some surprisingly good news—snaps into sharp focus.

Wielding the datavis tool Gapminder, Professor Rosling is a master at using data visualization to tell his story.

The video is also avilable on YouTube for portable devices:

Monday
Jan092012

An Intimate Look at Infographics

An Intimate Look at Infographics is a fun, satirical look at infographics from Think Brilliant that comes in the form of an infographic!

A well done infographic has the power to capture one’s acute attention span and convey information that would have taken longer to simply read (oh no, not reading!). However, for every brilliantly thought out and well executed mashup of art and data, there now seems to be an influx of mundane and formulaic counterparts infesting the very internet that we hold so near and dear.

Here we have an infographic that explores commonalities between the seemingly vast expanse of contrived infographics that appear to have spawned in mass over the past year. If you’re an infographic purest, view at your own risk.

This one is not new, but it did make me smile!

Thanks to David for sending in the link!

Thursday
Jun302011

Humor: Corporate Organizational Charts

From Bonkers World, Organizational Charts is a very funny look at the corporate cultures and structures for some very high-profile tech companies using hand-drawn organization charts as the visual language.

Found on Daring Fireball.

Monday
Apr112011

Evolution of the Cell Phone #infographic

A cool infographic design, the Evolution of the Cell Phone by Zitron takes a light-hearted look at the timeline of phone features and the phones that first had each feature.  The second part of the infographic, Our Hopes and Dreams, takes a humorous stab at how the reality of our cell phones rarely lives up to our expectations (until the next Buzzword comes along!).

Monday
Mar212011

BT Financial Infographic Commercials

BT Financial Australia created a series of video commercials called The Bigger Picture using florescent light tubes to animate growth charts in the infographic ads.

I’m very impressed that the design group BT used, The Glue Society, went out looking for a visual way to convey the data that was interesting, but also created a unique look for BT.

They also published a cool Making-Of video looking behind the scenes at setting up the physical light structures and filming the ad spots.

 

Found on Information Aesthetics and Fast Company.

Tuesday
Mar152011

Hans Rosling: Visualizing Mortality History [video infographics]

Hans Rosling, known for some of his famous TED Talks, here tries a little augmented reality with his animated charts showing life expectancy and wealth all over the world for the last 200 years.  120,000 data visualized in this 4 minute video clip from his The Joy of Stats documentary for the BBC.

Hans Rosling’s famous lectures combine enormous quantities of public data with a sport’s commentator’s style to reveal the story of the world’s past, present and future development. Now he explores stats in a way he has never done before - using augmented reality animation. In this spectacular section of ‘The Joy of Stats’ he tells the story of the world in 200 countries over 200 years using 120,000 numbers - in just four minutes. Plotting life expectancy against income for every country since 1810, Hans shows how the world we live in is radically different from the world most of us imagine.

Thanks Udi for sending in the link!

Friday
Mar112011

What is Data Visualization?

 

I love this map of What Is Data Visualization? from Sébastien Pierre, founder of ffunction.  It lays out the different aspects of information design, and acts as a fantastic guide to the vocabulary used in the design community.

ReadQWriteCloud has a good interview article with Pierre on his thoughts behind designing the infographic.

Pierre:

“Will it be interactive or static? Will it be used as a tool or to illustrate something? Depending on how we position the visualization, it will be more demanding on UI aspects or on visual aspects. Dashboards, online reports and interactive web visualizations need a solid understanding of UI design, while infographics and print reports require a strong foundation of typography, layout and visual communication.”

Found on ReadWriteCloud and ChartPorn

Wednesday
Mar092011

The Present and Future State of Music

A State of the Art, The Present and Future State of Music (long title, I know) from 3GM.hu looks at the current statistics behind music streaming and consumption.

Personally, I can’t believe the statistic that 85% of listening is still consumed from the Radio?!?  I haven’t listened to an actual radio station for years!  I listen to everything through my iPhone.