Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Entries in chart (22)


White House will be Posting More Infographics

White House Infographics

The White House has just started posting on Tumblr, and released the White House on Tumblr infographic you see above to kickoff the blog.  I’m pleased to see infographics as a large section of the content they are planning, but also a little bit worried.

We see some great things here at the White House every day, and sharing that stuff with you is one of the best parts of our jobs. That’s why we’re launching a Tumblr. We’ll post things like the best quotes from President Obama, or video of young scientists visiting the White House for the science fair, or photos of adorable moments with Bo. We’ve got some wonky charts, too. Because to us, those are actually kind of exciting.

They’re not kidding about the “Wonky charts!”  I look at this design and think “Huh?”  The infographic appears to be a stylized form of a coxcomb chart or rose diagram, but not really.  It’s definitely an aesthetic design all about style without substance.  The design is just supposed to imply the different types (and maybe the amounts) of content they intend to publish.  There isn’t any real data or numbers behind the chart, and the hand-drawn aspect reinforces that this is just suggestive of what we should expect to see in the future.  

Visually, I guess it also suggests that the content might cover multiple categories.  So posts about the FLOTUS (First Lady of the United States) might include photos, behind-the-scenes information and posts about Bo, the First Dog.

No real chart would have overlapping pie slices.  Slices of a true Rose Diagram (credited to Florence Nightingale) would have equal angles that add up to 360° or 100%, and with varying radii, the area of each slice would represent the value of each section.

The staff at the White House has posted infographics on the official White House blog before (which I critiqued here and here).  I love that this helps raise the awareness and credibility of infographics aas a whole!


Manhattan Building Heights as Land Value

Manhattan Building Heights infographic

Manhattan Building Hieghts by radicalcartography.net is an indirect measure of land value based on building height. The infographic is shaped like Manhattan itself, and the actual building’s color darkness shows their heights in their correct locations.

You can also see an alternate design using assessed tax value as the data set, and how that maps out land value differently.  

Found on http://visual.ly



Visualizing AOL's Return to Growth after 8 Years

Visualizing AOL's Return to Growth after 8 Years infographic


Sometimes you only need one data visualization or chart to tell your story.  Statista recently published the infographic AOL Returns to Growth After 8 Years with only this bar chart of year-over-year revenue since Q1 2008, which clearly shows the last five years of quarterly losses.

This chart shows AOL’s revenue growth since the first quarter of 2008. In the fourth quarter of 2012, the former internet heavyweight returned to positive growth after 8 years of declining revenues.

The latest results mark a milestone in CEO Tim Armstrong’s quest to transform his company from an internet service provider into a digital media company. Since AOL’s spin-off from Time Warner in 2009, the company had acquired TechCrunch and The Huffington Post to re-position itself as an ad-selling provider of premium online content.

The above chart nicely illustrates the slow progress AOL has made in the past 2 years.

Not an infographic in the modern online interpretation of telling complete stories in one image file, but more in-line with the definition of infographics simply as “information graphics”.

I’m not sure why they didn’t show the complete 8 years of data in the chart.  By only showing 5 years of data in the chart, they really didn’t support their claim that it has been 8 years of losses for AOL.

Found on Visual Loop.


Sheldon's T-Shirts of The Big Bang Theory

Sheldon's T-Shirts of The Big Bang Theory infographic

If you have seen the comedy show The Big Bang Theory, then you know Sheldon…. If you haven’t seen it, go watch it and get back to us.  Have you ever noticed his wardrobe?  The Sheldon’s T-Shirts infographic from fibers.com tells you his favorite shirts, how often he wears his shirts, and even what colors he wears the most! 

Graphs, Charts and illustrated T-Shirts with correlating sizes to wearing frequency - would there be any other way to visualize Sheldon Cooper’s t-shirt collection from The Big Bang Theory? We think not.

Big thanks to Sheldon’s Shirts where we got most of the data for this graphic. You can find a lot of Sheldon’s Shirts for purchase on the following websites:

This is just a fun infographic that uses some data visualization to appeal to fans of the show.  Good design using publicly available data that has been complied in an engaging way.

The charts actually very well done.  Charts are color-coded to match the data.  Icons are included on the bars or in the pie slices, so no chart legends are needed.  This makes the data faster and easier to understand.

Found on Fibers.com


Daylight Savings Time Explained

Daylight Savings Time Explained infographic

Daylight Savings Time Explained designed by a Visual.ly member under the name Germanium, visually explains the end result of recognizing Daylight Savings Time.  DST is used mostly in North America and Europe, while most of the world does not change their clocks.

I tried to come up with the reason for the daylight saving time change by just looking at the data for sunset and sunrise times. The figure represents sunset and sunrise times thought the year. It shows that the daylight saving time change marked by the lines (DLS) is keeping the sunrise time pretty much constant throughout the whole year, while making the sunset time change a lot. The spread of sunrise times as measured by the standard deviation is 42 minutes, which means that the sunrise time changes within that range the whole year, while the standard deviation for the sunset times is 1:30 hours. Whatever the argument for doing this is, it’s pretty clear that reason is to keep the sunrise time constant.

By visualizing the daylight hours, the reader can see the pattern.  Both the change in total hours, and the impact of daylight hours on their normal day.

The reasoning for DST is very controversial, but now we can see the impact clearly.


The Visual History of Swimwear

The History of Swimwear Swimsuits infographic by Backyard Ocean

The History of Swimwear infographic is a visual timeline from Backyard Ocean that shows the evolution of the swimsuit over the last 150 years.

The swimsuit: a symbol of stylish summer fun. Parade it on the beach or in the privacy of your above ground pool at home. Swimwear’s history has grown from cavemen furs to science fiction fancies. Artsy, classy, conservative or sexy, the swimsuit is an icon of summer style and fashion. Backyard Ocean takes a breath from swimming to see just how the swimsuit has changed through time. CLICK on the image to enlarge!

The History of Swimwear Swimsuits infographic by Backyard Ocean

This is a design by Jeremy Yingling with InfoNewt (my company).  Each model on the timeline has an illustration showing off the fashions, and represents either a new suit design or a famous example from TV & movies.  My favorite part is the associated pie chart visualizing the amount of skin coverage for each swimsuit (or lack thereof).

The design also plots the amount of skin coverage over time, the evolution of the “thong” and how skin exposure does not automatically equate to higher sex appeal.

Thanks to the team at Backyard Ocean! 


Ingeniously Charting The Horrifying Power of Today's Nuclear Bombs

Ingeniously Charting The Horrifying Power of Today's Nuclear Bombs



Anyone remember what color the “tons” were on the infographic?  The Ingeniously Charting The Horrifying Power of Today’s Nuclear Bombs infographic by Maximilian Bode (posted on fastcodesign.com) puts the power of the Tsar bomb into painful perspective (but seriously my fingers hurt from scrolling). 

A simple, but great design that puts some truly huge numbers into scale for the reader to understand.


Website Hosting Decisions

The Hosting Decisions, From the Chalkboard infographic from Rackspace UK Hosting helps customers to choose how to host their site with this visually decision map.

OK so you already know that we’ve been helping customers define their hosting needs for some years now.

But as customers adopt more service based computing resources like cloud hosting, it’s only logical that they will also now ask more of their hosting provider to ensure they are getting the correct solution.

So we thought hey, let’s produce an infographic to take customers through a simple decision making process on a route to the solution that’s right for them.

This one is a clear, focused topic.  Easy to read, and not a lot of illustrations or images to get in the way.  This decision for companies is actually a little more complicated, but the infographic does pose the right questions.

Thanks to Sav for sending in the link!


Client Infographic: Top 20 Marketing Automation Software Solutions

Designed here at InfoNewt for Capterra, the new infographic: The Top 20 Marketing Automation Software Solutions explores the relative Popularity of different software companies playing in the Marketing Automation arena. 

In this design, I used a pie chart to represent the total Popularity of the Top 20 solutions, and connected the related company logo to each slice as appropriate.  It was a specific design choice to list the rank number, but not the specific percentage of each slice.  Because the data was gathered and combined from a number of different sources that can change daily, the results needed to be informational at a general level and valid for a longer period of time.  Visually, you can quickly and easily understand the relative popularity, but the specific value isn’t relevant to any purchase decisions.

An infographic product comparison is a great way to help buyers cut through the clutter and add value.  There are currently 184 software solutions listed in the Marketing Automation category directory, so buyers need some way to compare products and make an informed decision.

Capterra is the authority when it comes to finding software solutions for businesses, and they’ve done some great work gathering data and measuring the relative popularity of different software categories.  Although popularity doesn’t necessarily mean the software is right for your business, it is a really good indicator that the solution is working successfully for many businesses and may be worth a closer look.  A better indicator than just total revenue or trying to rate “the best.”

Designed in OmniGraffle, and I cleaned up the logo images using Pixelmator.

Thanks to Mike and the great work from the team at Capterra!


The Radiation Dose Chart

The Radiation Dose Chart from XKCD.com is very cool.  Not part of the usual stream of comics, this is a more scientific chart from Randall Monroe helping to visualize the facts about radiation exposure.

There’s a lot of discussion of radiation from the Fukushima plants, along with comparisons to Three Mile Island and Chernobyl. Radiation levels are often described as “<X> times the normal level” or “<Y>% over the legal limit,” which can be pretty confusing.

Ellen, a friend of mine who’s a student at Reed and Senior Reactor Operator at the Reed Research Reactor, has been spending the last few days answering questions about radiation dosage virtually nonstop (I’ve actually seen her interrupt them with “brb, reactor”). She suggested a chart might help put different amounts of radiation into perspective, and so with her help, I put one together.

I’m not an expert in radiation and I’m sure I’ve got a lot of mistakes in here, but there’s so much wild misinformation out there that I figured a broad comparison of different types of dosages might be good anyway. I don’t include too much about the Fukushima reactor because the situation seems to be changing by the hour, but I hope the chart provides some helpful context.

Found on Bad Astronomy, Daring Fireball, FlowingData and VizWorld.