About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Entries in business (52)

Friday
Feb102012

What's In Your Trash?

The What’s In Your Trash infographic explores what constitutes trash in America.  From Bolt Insurance, this design breaks down all of the stuff we throw away.

The cleaning services industry brings in more than $50 billion a year, from janitorial services to residential cleaning agencies, and the industry is projected to continue growing. Americans generated more than 250 tons of garbage in 2010. In BOLT’s What’s In Your Trash infographic, find out what is really in your trash and how important cleaning services and janitorial services are. Through recycling and waste incineration, as much as 90% of waste can bypass the landfill! Presented as an infographic (created for BOLT by Infographic World) to help you more easily visualize and retain this important information.

Although there is a lot of text here that could have been visualized (big fonts aren’t a data visualization), I really like the doughnut segments split apart to show different components of the trash.  It helps tell the story and lead the reader through the information top-to-bottom of the design.

Thanks to Jane for sending in the link!

Monday
Jan232012

Job Growth at the 100 Best Companies

Designed by Nicolas Rapp, with Anne Vandermey (@Vandermy), Job Growth at the 100 Best Companies is a companion infographic for the Fortune feature article, 100 Best Companies to Work For.

Fat paychecks, sweet perks, fun colleagues, and over 70,000 jobs ready to be filled — these employers offer dream workplaces. Like Google, which reclaims the top spot this year to become a three-time champion. Meet this year’s top 100, network with the winners on LinkedIn, and more.
In the latest issue of Fortune Magazine.

This is a great Bubble Map visualization that shows the reader three different dimension of information: Job growth (or loss), total company employees and total job applications over the course of the last year.

 

I do wish that all of the bubbles had been identified in the infographic.  There are many company bubbles unmarked, but the reader assumes they are a part of the Top 100 list.  Just my personal preference, but I would have used the company logos instead of text to identify the bubbles too.

Head over to Nicolas’ site to see the full-size version:

Tuesday
Jan172012

Tablet Adoption at Work

The State of Tablet Adoption at Work is a new infographic from VentureBeat.com.  It’s interesting that the infographic itself was sponsored by Lenovo and Qualcomm, but included as part of a VentureBeat article.  You can find the original version here at TabletsAtWork.com

Since the debut of Apple’s iPad in Jan. 2010, the integration of tablet devices into our lives and work has progressed rapidly — so fast that it’s sometimes hard to put in perspective how quickly got here.  The exclusively obtained infographic below breaks down how far workforce adoption of tablet technology has come — and where it’s headed. (The graphic was sponsored by Lenovo and Qualcomm.)

I love the clean, professional design look.  I really like the color scheme and the mixed bag of visualization styles; grid of icons, treemap, stacked bar, line chart, etc.

Only a couple of design issues about this one I would improve.

  • I’m willing to let 16 tablet icons represent 16.1 Million tablets shipped in 2010 (rounding), but why only 144 tablets shown to represent 147.2 Million?  That was just the designer wanting a clean, square visual that breaks the actual data visualization.
  • The line chart showing 134% increase in shipments powered by Android and Windows is way out of scale.  It’s visualizing something close to a 900% increase.
  • At the bottom there should be a copyright statement and the URL to the original infographic landing page so people can find the full high-resolution version.

Found on the Inside Flipboard feed in Flipboard for iPad.

Friday
Dec302011

Ultimate Guide to Business Cards

Start the New Year off right with a new business card design!  The Ultimate Guide to Business Cards is a very well designed infographic from BusinessCards.com

Business owners can find themselves easily overwhelmed when it comes to working with a graphic designer on creating branded business cards. Often enough business owners underestimate the quantity and importance of design decisions (selecting typeface, font, card shape, size and material) that must be made in addition to organizing basic contact information.

Below are some common areas that sometimes get lost in translation between designer to business owner. If you’re starting a business card or identity project we recommend getting a head start and figuring out the following elements for your project.

I really like how the infographic literally shows the reader what each of the topics mean.  Using the actual fonts, showing the color blends, showing the actual business card dimensions is easy-to-compare rectangles, showing examples of the different materials, etc.

Simple, easy-to-read design that tells a story nicely from top-to-bottom.

Thanks to Chris for sending in the link!

Monday
Dec122011

Client Infographic: Top 20 Marketing Automation Software Solutions

Designed here at InfoNewt for Capterra, the new infographic: The Top 20 Marketing Automation Software Solutions explores the relative Popularity of different software companies playing in the Marketing Automation arena. 

In this design, I used a pie chart to represent the total Popularity of the Top 20 solutions, and connected the related company logo to each slice as appropriate.  It was a specific design choice to list the rank number, but not the specific percentage of each slice.  Because the data was gathered and combined from a number of different sources that can change daily, the results needed to be informational at a general level and valid for a longer period of time.  Visually, you can quickly and easily understand the relative popularity, but the specific value isn’t relevant to any purchase decisions.

An infographic product comparison is a great way to help buyers cut through the clutter and add value.  There are currently 184 software solutions listed in the Marketing Automation category directory, so buyers need some way to compare products and make an informed decision.

Capterra is the authority when it comes to finding software solutions for businesses, and they’ve done some great work gathering data and measuring the relative popularity of different software categories.  Although popularity doesn’t necessarily mean the software is right for your business, it is a really good indicator that the solution is working successfully for many businesses and may be worth a closer look.  A better indicator than just total revenue or trying to rate “the best.”

Designed in OmniGraffle, and I cleaned up the logo images using Pixelmator.

Thanks to Mike and the great work from the team at Capterra!

Thursday
Oct202011

The Socially Optimized Business

 

Attributes of a Socially Optimized Business is a new, visual XPLANATION from the Dachis Group after acquiring the XPLANE company.  You can view it in SlideShare (they should have put it into Prezi), or download the high-resolution PDF.

What’s a Social Business? It’s a business alive with energy and big ideas. It’s collaborative, authentic, customer-centric, trusted, open and real-time.

And it’s about time. After decades of mechanistic, process-oriented management dogma, progressive organizations are waking up to the disturbing truth that they’ve squeezed all the creativity out of their business. But when companies embrace organic, passionate, socially-savvy initiatives, they blossom. That’s Social Business.

This would make a great poster!

Wednesday
Aug312011

Who Owns The Beer Brands?

That beer you’re drinking from that cool independent brewery may not be what you think.  Another very cool data visualization from Philip H. Howard and Ginger Ogilvie at Michigan State University called Concentration in the US Beer Industry.  Similar to their last project visualizing the soft drink industry in The Illusion of Diversity, this new project shows the breweries and individual beers owned by the top 13 companies.

There is an appearance of great diversity in the number of brands and varieties of beer sold in the United States. The beer industry, however, is dominated by a relatively small number of firms.

AB InBev owns, co-owns or distributes more than 36 brands, for example, while MillerCoors controls at least 24 more. MillerCoors also brews Metropoulos & Company’s products under contract (thus the company that controls Pabst and 21 other brands is a “virtual” beer company).

Only meant to show which companies own which beer brands, the three bubble sizes are used to show parent companies, brewery brands and individual beer brands.  They designed a separate treemap visualization to show market share.

Because these are large visualizations, they have posted them within zooming viewers on the Michigan State University site.

Found on Flowing Data.

Wednesday
Jul132011

The Content Grid v2

First, The Content Grid v2 is a cool, new infographic collaboration between Eloqua and JESS3.  The infographic maps out the different ways that companies can deliver information to potential customers, how that content can effect the buying process and the different distribution channels for that information.

It’s a complex set of data, and this infographic does a fantastic job of summarizing the different tools available onto one page.  This would work as a fantastic tool to use when planning a strategy to release a new product, and choosing the different ways you could successfully reach your customers.

The Content Grid v2 picks up where its predecessor left off. Intact is the prescriptive connection between content type and distribution channel. New is the perspective of the buyer, a multi-stage purchase funnel, and a comprehensive collection of KPIs (like they say, “What isn’t measured, isn’t purchased.”). Although v2 contains significantly more information than the original, the new design is infinitely more simple. This achievement is a tribute to the unrivaled design team at JESS3 – and the clarity of client/agency communication that comes only with time and trust.

Enjoy The Content Grid v2. It’s not only the next generation of the Web’s most popular and award-winning content marketing infographic, but it’s also a how-to for marketers looking to operationalize content marketing programs.

Second, Jesse Thomas, CEO of JESS3, has posted a good “The Making of an Infographic” article on Forbes.com looking behind the scenes at the infographic design process, and sharing some of the other design options that were explored during the process.  A couple of the other designs are included above.

 

And finally, third, Joe Chernov has a good article about designing Planned Obsolescence into the infographic as an effective markleting practice.  Eloqua and JESS3 released the original Content Grid (above) in June of 2010 knowing it was interesting data, but not quite useful yet as a tool.

We knew the graphic was interesting visually, and we also knew it could be used by marketers. But deep down we felt that something was “off,” but we couldn’t quite put our finger on what was wrong. We could have sat in the drawing room until it was “perfect” (translation: indefinitely), but we didn’t. Instead we published the content as-is and deliberately planned to revisit it one year later.

During that time, we solicited feedback (in blog comments, on Twitter, from colleagues, even from the audience at speaking engagements) and preserved all comments in a spreadsheet. By provoking widespread feedback (positive and negative), we were deliberately rendering obsolete the infographic we had worked so hard to develop.

A fascinating look at how infographics are made and used as effective marketing tools.

Thursday
Jun302011

Humor: Corporate Organizational Charts

From Bonkers World, Organizational Charts is a very funny look at the corporate cultures and structures for some very high-profile tech companies using hand-drawn organization charts as the visual language.

Found on Daring Fireball.

Friday
Jun242011

Britain's Changing High Street Businesses

From SimplyBusiness.co.uk comes the Our Changing Highstreet: The Rise and Fall of High Street Shops infographic.

A third of independent High Street shops are now cafes, pubs, restaurants, and takeaways, a major new survey from Simply Business has found.

The survey, which looked at some 75,000 businesses quoted by Simply Business between 2008 and 2010, also found that hairdressers and beauty salons are beginning to thrive – with the former now the most common type of non-hospitality establishment on the High Street.

But retailers have fared worse, with clothes shops and newsagents showing a marked decline during the period.

Unsurprisingly London remains the country’s foodie heaven – with restaurants now making up 11 per cent of the capital’s High Street businesses.

I like the different ways to look at the data, and the connecting lines in the changing ranking visualization are really well done.  I like the ones that connect to additional listings below the visuals, presumably to the actual location on the listing.

I don’t understand some of the ranking change visuals off to the right.  Computer shops fell from #12 to #14 in the list, but the change visual shows “New Entry” instead of Down 2?

Apparently I should go drinking in Wales though!

Thanks to Mark for sending in the link!