Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

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Entries in business (54)


The Entrepreneurial Mindset

The Entrepreneurial Mindset infographic

The era of “regular” jobs is coming to an end. The Entrepreneurial Midset infographic from oDesk warns us of the changing mindset of workers. They want more freedom and are more likely to quit their current jobs in search of what they want.

Workers want freedom, and this desire is driving them towards independent (and often entrepreneurial) career paths. Following a prior study on disruption of work from the perspective of businesses, this survey examines the future of work as envisioned by professionals. Results found that many are planning their escape from corporate jobs — 72% of freelancers still at “regular” jobs want to quit entirely, and 61% say they are likely to quit within two years.

Millennials in particular are pursuing independent careers that foster faster progression than traditional hierarchical organizations. Of almost 2,000 Millennial respondents, 58% classified themselves as entrepreneurs. These responses (from more than 3,000 freelancers worldwide who have worked online) quantify the mindset of freelancers today, providing a glimpse into the professional landscape of tomorrow.

There are some great statisitics in this design, but it’s disappointing that some of the data near the end is just shown in text instead of visualized.

I really apprecaite the data transparency.  They also published the full results of the survey in a SlideShare presentation.

Thanks to Alexia for sending in the link!


The Anatomy of the Social Media Command Center

The Anatomy of the Social Media Command Center infographic

Beingyourbrand.com has created The Anatomy of the Social Media Command Center so that you can learn more about a few of their favorite social media command centers, and how to construct your own.

In the recent months, many major brands have developed what they are calling “Social Media Command Centers.” These centers are state-of-the-art listening hubs that allow brands to monitor their presence on major social platforms and be ultra-responsive to conversations happening about their company. However, with all their glamor, are these command centers really capable of delivering results, or are they just for show?

The following infographic, looks at three of the most noteworthy examples of social media command centers:

  • The University of Oregon’s Quakecave in Autzen stadium
  • Gatorade’s Mission Control at their Chicago headquarters, featuring custom visualization from STRUCKUndercurrent, and Radian6
  • The American Red Cross Command Center powered by Dell

More of a visual explanation, the design does share some common points of data like number of employees and a relative scale of the amount of data being collected.  It’s a good design that clearly explains this new marketing function to readers.

The URL link to the infographic landing page on the should have been included in the footer to help readers find the original full-size version when the infographic is shared on other sites (like this one).  Especially a good idea since this was posted on their blog, and will get buried in the archive over time.

Thanks to Matt for sending in the link!


How Corporate Logos Evolve

How Corporate Logos Evolve infographic

How Corporate Logos Evolve, from The Logo Company, shows us how even iconic world-wide recognized company logos change over time.

We often get asked for a logo design that can stand the test of time. Something that will last forever. I mean, we look at all these “Mega Corporates” and their logos never change. Do they? Well, actually and surprisingly, they do….a lot.

This illustration depicts some of the biggest global brands and highlights the evolution of their logos from humble beginnings to the present day. It might strike you how some of the designs started out looking like their biggest rivals and others appear to of hardly changed at all. Timeless is certainly not the overriding characteristic of most of these early creations.

This is a perfect use of an informative infographic that ties directly into a company’s business, and makes for a great content tool for marketing.  The big challenge in the coming years will be the relevance of infographics to the sites that publish them, and this is the right way to do it.  Informative, entertaining infographic that is directly relevant to the hosting website without specifically being an advertisement for their business.

They should have included a copyright (or Creative Commons) license and the direct URL to the infographic blog post in the footer of the design.  That way the information travels with the infographic as it is shared and posted across different sites.

Found on Best Infographics


How Social Sites Make Money

How Social Sites Make Money infographic

The number of social media followers are growing. But how do the sites make a profit? How Social Sites Make Money infographic from usbundles.com tells you which social media websites make money with ads, or paying customers, or mobile apps, or affiliates.

We turn to social media services to stay connected more and more each day. But even with hordes of devoted followers, how do these social sites manage to turn a profit?

Here’s a quick look at which revenue streams help major social networking companies go from social service to successful business.

Nice use of a Venn Diagram.

The doughnut charts aren’t accurate.  Like the designer eye-balled them instead of doing the calculation.  For example, the 71% doughnut is actually visualizing a value of 66.6% (2/3).

Found on http://socialtimes.com/how-social-sites-make-money_b91551


40 Must-See Modern Marketing Charts

40 Must-See Modern Marketing Charts

Eloqua has teamed up with infographic design firm JESS3 again to create Modern Marketing Insights, a series of 40 infographics using big data analysis that can help marketers anywhere.

Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions?

That’s why we produce a chart every week that modern marketers can easily learn from and use. And it’s why we’ve gone back with our friends at JESS3 to reproduce the most indispensable data points, coming up with 40 understandable, actionable charts. Wide-ranging in scope, the charts hit the most important topics hitting marketers today – from social media to email.

With that in mind, we offer the charts in two forms. You can head over to the custom-made website and explore the charts by topic, getting to the data that matters most to you. Or you can download all 40 charts in a free eBook. It’s well worth keeping near your desk.

40 Must-See Modern Marketing Charts

Even those each of these is only exploring one data set, these are actually good infographic designs that follow some important design rules.

First, each one tells one story really well, and the Key Message is easy to understand.  Most readers of infographics are only looking at a design for less than 5 seconds, and a good infographic design will successfully communicate their primary message in that short time.

Second, each design is easy to share.  Each of the 40 designs has it’s own landing page on Eloqua’s site, and their own dedicated social media sharing buttons.  This is fantastic for SEO, and much easier to utilize the information for users.  So, if you’re interested in a data set about email to customers, you can share that information with colleagues without also sharing a data set about Pinterest.

You can read more about the series on the Eloqua blog.

40 Must-See Modern Marketing Charts

A couple things I do think are missing from each design that would help Eloqua in the future.

  • Since these are being shared individually, the URL back to the original on Eloqua site should be included in the image.
  • A copyright statement to clarify usage rights.  Does everyone have permission from Eloqua to include these charts and data in their own presentations?
  • Much of the data is proprietary to Eloqua, so the raw data behind the designs isn’t available to the public.  It would be great for Eloqua to make the data behind each chart available publicly (like in a Google Docs spreadsheet) since they are making the data public in the charts.
  • A conclusion.  I think the subtle implication is that companies should call Eloqua for help using this information, but a short statement suggesting what action companies should take based on each data set would close each design nicely.

Thanks to Jarred for sending in the link!


Finding the Productivity Sweet Spot at Work

Finding the Productivity Sweet Spot infographic


The Finding the Productivity Sweet Spot infographic from NICE.com takes a close look at how employees waste their time online at work, but offers a better solution to manage employee productivity.  Don’t cut off Internet to your employees!  Instead, manage their personal time online to a reasonable level and everyone wins!

Everyone wastes a bit of time at work, and some of the key sources may surprise you. It’s not just the internet that can cost employers time at work. Read our infographic on time wasting at work to understand if fantasy football or facebook causes us to procrastinate more.

There is an ideal balance of non-work activity that keeps people refeshed and employees engaged. It’s just unrealistic to expect 100% efficiency through the day. Distractions at work existed before the Internet. The key for companies is to manage these time wasters at work to an ideal level. 

Designed by InfoNewt, the infographic walks the reader through a 3-part story…


  1. How much time is being wasted at work?
  2. What are employees doing during this wasted time?
  3. What’s the ideal amount of time to let employees have personal time online?


 Big thanks to the team at NICE!


Celebrating their First $1,000,000 of Custom Made Products

Celebrating their First $1,000,000 of Custom Made Products infographic

In its first six months CustomMade.com made their first million of custom products! They take their clients ideas and match them with professionals to get the job done.  Their Celebrating Our First $1,000,000 of Custom Made Products infographic shows their process and success. 

Over the first six months of 2012, we here at CustomMade have been thrilled to witness the growth of the first entirely custom online marketplace.  Our team has been constantly working to improve the site experience and our ability to match customer’s idea’s with the talented professional makers who can bring them to life.  Recently we paused for a moment and realized we were about to pass an important milestone for our marketplace – $1,000,000 worth of custom made products!

Along the way we’ve seen some amazing custom creations ranging from $32,000 custom kitchen cabinets to an $11 hand carved wooden pendant. We’ve seen rings made out of vinyl records, rings with amazing details from a family crest, and even an engagement ring in the shape of R2D2 (which any Star Wars fan would love).  Our makers have brought to life a children’s bed in the shape of a slipper, amazing custom humidors, and even a custom cat bunk bed!  You can browse all of our projects in progress on the site, or browse over 35,000 completed projects.

This work is being done by over 2,000 professional makers across the U.S. and Canada.  They include furniture makers, jewelers, ceramicists, glass blowers, metal workers, leather tanners, and much more.  These makers represent that true craftsmanship still exists today and that consumers are able to not just purchase an item off the shelf, but to create an heirloom that can be cherished for years to come.  We are proud to support these local makers and the products they create, and are looking forward to seeing what unique items they make next!

I love the classic, clothes-tailor style that dominates the overall design.

My biggest complaint with this design is the lack of data visualizations.  Big fonts are NOT data visualizations.  Visualization put the values into context for the reader by comparing them to another value so the reader can understand if a number really is big or small.

I love that the infographic itself was “Crafted by hand”, but in the spirit of the business, they should have given the designer credit by name.

Thanks to Zach for sending in the link!


Market and Competitive Intelligence Trends

Market and Competitive Intelligence Trends

Meidata brings us the Market and Competitive Intelligence Trends infographic that covers the sources and uses of competitive intelligence online and related Internet trends that affect the availability of information.

Meidata is a company in Israel, but has clients from around the world.  The infographic is based on their own internal information from global customers and system statistics, so this information is not available anywhere else in the world.

Designed by Robert Ungar at Meidata, the design is colorful and easy to follow.  A great design overall.  One of his best design accomplishments is the language translation.  More than merely pasting the translated text, the design has to account for the change in direction between Hebrew and English, and still tell a smooth story.

You can view the original design in Hebrew, and they just released an English language version (above) on their site, and you can download either the English PDF or the Hebrew PDF.



Thanks to Shaul from Meidata for sending in the link, providing the information and the English translated version.


INDi Unzipped - A Visual Business Plan?

INDi Unzipped infographic business plan

Did you know that 60% of Americans wear jeans to work? That the custom retail e-commerce market will grow by 5,000% by 2016?  The INDi Unzipped infographic from INDi Denim fills us in on the jeans we fill out!

We make custom jeans for men and women that can be fully customized in terms of style and fit. We created the infographic to show that custom is a HUGE trend in the e-commerce space and that INDi is a leader of this trend.

This is essentially a visual business plan for INDi Denim.  The infographic shows the data all about the jeans industry, the future growth of custom jeans and about INDi Denim in particular.  I would guess that the primary audience for this one is the investors and customers of INDi, but that’s a fantastic use of an infographic design!

The only thing missing from the bottom of the design, is the URL to the full-size infographic on the INDi blog.  Designers need to include the URL to the infographic so reader can find the original when the infographic gets shared, but isn’t linked back to the INDi page.

Thanks to Becca for sending in the link!


Rock of Ages: The Evolution of SxSW

Rock of Ages: The Evolution of SxSW from Music Festival to Interactive Launch Pad is a new infographic from Rocksauce Studios just in time for SxSW 2012 this weekend.

Since 1987, SXSW has morphed into an interactive, film and music conference and festival that brought together 19,364 attendees in 2011.

Austin-based app development firm, Rocksauce Studios, has created an infographic that dissects the interactive portion of SXSW, and proves why this conference is the new popular techie playground.  

The topics and cited statistics covered in “The Evolution of SXSW from Music Festival to Interactive Launch Pad” include:

- History of SXSW
- 2011 Attendance Demographics
- Top 10 Types of Business of Interactive Registrants  
- Geographic Breakdown of Total Interactive Registrants
- Successful SXSW Startup Launches
- Recent SXSW Web Awards  / Interactive Awards Winners
- Reasons So Many Companies Chose to Launch at SXSW
- The Accelerator

You can read more about the development of the infographic on Silicon Angle

This design does a really good job with the visual basics.  Showing the icons/logos of the startup companies, illustrating the business types, mapping the conference registrants. The overall design tells a good story top-to-bottom to the readers, and it’s easy to follow the flow of information.

Three things stood out to me that could be improved:

  • There are a lot of data values in the text of the timeline that should have been visualized.
  • The three shapes showing the amount of Interactive Conference Participants, Conference Sessions and Interactive Media in Attendance all of different values, but the shapes are not sized to match those values.
  • The last section “The Accelerator” seems to fall apart as all text, even though there are some good data values there that should have been visualized.

Thanks to Kelly for sending in the link!