About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Thursday
Apr282011

Self-Described Mac vs. PC People infographic

Profile of a Self-Described Mac Person vs. PC Person is a fun infographic looking at personality and preference differences.  Based on 388,315 survey respondents from Hunch.com, it illustrates topics like who throws parties, math aptitude, taste in art, cocktail drinks of choice and would they ride a Vespa or a Harley.

Our latest data project was to analyze how self-described Mac and PC people are different. The infographic below, designed by the talented folks at Column Five Media, breaks it down.

Back in ye olden days of Hunch — November 2009 — we explored the differences in personality, aesthetic tastes, and media preferences between Mac and PC users. Since then, the Hunch user base and question pool have grown many times over. The 2009 report started with more than 76,000 responses to its base “Mac or PC?” question. The same question now has nearly 400,000 responses. This is all in the context of the more than 80 million “Teach Hunch About You” questions which have been answered on Hunch to date.

From a research standpoint, even though the number of respondents is high, these are voluntary survey participants that haven’t gone through a screening process.  So while the results are fun, I don’t think they can be considered a statistically accurate representation of the population as a whole.

Very funny, and a great job by the design team at Column Five Media!  Found on FlowingData and Visual News

Friday
Apr152011

Client Infographics: Wine iPhone Apps

 

Two infographics InfoNewt (my company) designed recently for the great folks at VinTank.com, a think tank for the wine industry.  Are There Any Good Wine Apps for the iPhone? summarizes the highlights of the data that VinTank gathered from the iTunes Store.  Sorting through 452 wine apps is a lot for a consumer to figure out (intimidating!), so they broke them up by price, rating, business model and type of app.

We took it upon ourselves to evaluate all 452 wine related application available for the iPhone. That is more than six times the amount of wine related applications that was available on our last iPhone Report over a year ago. Each application went through an expansive 20-point inspection that surfaced strengths and weaknesses of their model, UEX, innovation, consumer value, winery value and much more.

You will also notice that we chose do a visual representation of all the data collected, because let’s face it, not only is our attention spans less with amount of content that requires our attention but also because infographics are pretty cool and definitely the trend to display deep rich amounts of numbers, information and data!

The second infographic displays the Top 26 Most Promising Wine Apps, as judged by VinTank.  These are grouped by type of app, and if you view the larger version you can click on any of the icons to be taken to the iTunes page to learn more about the app.

The team at VinTank obviously put a ton of effort into gathering data and evaluating all 452 apps so they could share this information with the public. 

After all that analysis it was clear to us that there were definitely leaders in the mobile space that showed the most promise. It is important to note that some of due to our deep reach within the wine and technology ecosphere, we have professional or personal relationships with a majority of the Top 26 that have been outlined. This however, does not change our view about how exciting it will be to see how all of them continue to improve their platforms and in fact, we excluded many other app companies that we also work with.

The Top 26 spectrum chart is an interactive version where you can learn more about each application and download their app directly should you choose to do so, or if you don’t already have it. Go ahead give it a try!

Even for data very limited to a specific target audience, an infographic is a fantastic tool to make the information interesting and easy to comprehend by the readers. 

Thanks to Paul and Evan for being great to work with.

Friday
Mar252011

Infographic iPhone 5 Rumor Roundup

 

From the French site, NowhereElse.fr, comes an infographic iPhone 5 Rumor Roundup.  I like how each rumor has an appropriate image, and a rating of how likely they think the feature will make it into the next iPhone.

I posted the English version, but the French version is available here.

A design collaboration between Düne and Sosoa.  (I always appreciate when infographics list the designer(s) so I can also give them credit and links)

Thanks to Miguel for sharing it on Google Buzz!

Monday
Feb142011

The (visual) Anatomy of an Apple Email

 

You know how unique Apple emails are when they show up in your Inbox.  The Anatomy of an Apple Email, from Flowtown, does a great job of visually explaining the layout and elements in an infographic with the look and feel of an Apple email.

The emails sent by Apple to consumers are riddled with trademark characteristics, including multiple ‘Calls To Action,’ as well as the beloved ‘Hero Shot.’ Here is a breakdown of each of these characteristics and a summary of their general purpose.

Found on Social Media Graphics

Monday
Dec202010

The History of Apple’s iPod: An Infographic

 

From DigitalSurgeons comes The History of Apple’s iPod, an infographic timeline.  This one has been sitting in my submissions inbox for months, and I’m only now getting around to posing it (sorry guys).

I specifically like the multiple levels of information included.  Of course you can see images of the iPods that were released every year, but surrounding that is some of the information that was shared by Apple about the iTunes business, how many iPods were sold, how many songs were sold, when new services were offered (like HD video) and more recently things like apps and Ping.

Nice job guys!

Wednesday
Sep292010

The World Without Apple

 

The World Without Apple, from Infographic Labs is a great design.  The main feature combines the history of Apple’s products in a timeline with its stock prices and new product introduction prices.  Also included are some statistics about the app store and all of the different aspects to Apple’s business.

The AppleGazette team asked us to analyse the complete product timeline and stock value of the Cupertino based company. The result is another stunning graphic, first published at AppleGazette.

 

Thursday
Jul292010

Apple iPhone Statistics 2010 infographic video

The Apple iPhone Statistics 2010 infographic video by Creative Licence Digital (an iPhone app development firm) takes a look at the numbers behind the iPhone phenomenon.

I pose this question to my readers: Is this infographics?  I think it walks a fine line between being artistic and infographic.  While a lot of numbers are shown and communicated to the viewers, they aren’t represented in any graphic form, just text.  What do you think?

Thanks to Darren for sending in the link.

Friday
Jun182010

iPad Meets the Competition (infographic)

From SectionDesign, iPad Meets the Competition is great design that looks at the products in the market that will compete with the iPad in four different product categories.

This infographic was commissioned by Courrier Japon Magazine in Tokyo and is based on the article “The iPad Changes Everything” originally published by Fortune Magazine. It was printed in the July 2010 Issue.

It illustrates the introduction of the iPad and how many devices in different markets are now finding themselves in direction competion to the power of the iPad and the Apps Store. All data was researched by myself, and the graphic was later split onto two pages to better fit the flow of the article.

 

 

Found on FlowingData.com

Wednesday
Jun092010

iPhone 3GS vs. iPhone 4 infographic

 

From the iPhone team at Mahalo, the iPhone 4 vs. iPhone 3G infographic does a good job covering the bases on what’s new about the new iPhone.  But Jason Calacanis asked at the end of the post “any ideas of how to improve?”  So I offer my infographic suggestions:

  1. Visualize the data accurately.  It the battery section the bars shown are 8 bars for 5 hours and 12 bars for 7 hours.  Based on that scale, the 7 hours should only be 11.2 bars. Matching the numbers exactly with 5 and 7 bards would be easier for the readers to comprehend. The small bar chart in between is redundant.
  2. Do something to visualize the increase in processor speed and RAM.  Don’t just list numbers.
  3. Do something to visualize the megapixels of the camera, don’t just list the numbers.  A square showing the area covered by each resolution would be good.
  4. Same with the screen resolution, do something to visualize how many more pixels or on the display
  5. The 24% thinner looks like an after thought, make size and dimensions its own category
  6. Don’t show 8GB, 16GB and 32GB memory cards all the same size.  Visualize the differences.

 What would you suggest as improvements?

Thursday
Jun032010

Cool Infographics on an iPad at the Apple Store

At the Southlake Apple Store

I was at the Southlake Apple Store today because the battery in my Black MacBook was dying.  In fact, it was swelling up, getting extremely hot and randomly shutting the MacBook down.  That was a problem.  The laptop is 3 1/2 years old, which it puts it 2 years beyond the AppleCare warranty, so I had to buy a new battery.  The Apple genius told me that usually this type of battery last 260 cycles, and mine had lasted 484 cycles.  Not bad.

While I was there, I had to play with one of the new iPads, and of course had to make sure that Cool Infographics was displaying correctly.  Not only was it displaying correctly, but the display on the iPad makes the blog look amazing!

Here’s how to setup an icon on your iPad, iPhone or iPod Touch for the Cool Infographics blog: (screen shots from my iPhone)

 

Step 1:

View CoolInfographics.com in the Safari app and press the “+” icon at the bottom of the screen.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 2:

Press the “Add to Home Screen” button.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 3:

Edit the name you want to display, and press “Add”.  (The icon is loaded automatically)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

That’s it!  You can move the icon to any of your screens, and always have easy access to the Cool Infographics blog.