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Randy Krum infographic designerRandy Krum
President of InfoNewt.
Data Visualization and Infographic Design

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Caffeine Poster

The Caffeine Poster infographic

Tuesday
Sep282010

The Display Ad Tech Landscape

 

Developed by Terence Kawaja of LUMA Partners, the Display Advertising Technology Landscape makes an attempt to map out the companies involved in this ever-changing business.  This is his latest version, but even he admits that his chart is far from perfect.

By definition the chart will never be final since the space is so dynamic. I am still discovering companies.

A few things to bear in mind. This chart is far from perfect. Organization of such a fragmented and dynamic industry is flawed by its very nature. Many companies operate across several categories and there are distinctions within categories. This chart does not include many of the search players which are increasingly overlapping with display nor does it reflect whole categories such as lead generation and ecommerce which likewise utilize display advertising in their funnel, not to mention international companies which are barely reflected. At some point in the future I may construct an uber landscape which captures these and other players.

I believe we are in for some interesting times as the space rationalizes and consolidates along with the advent of new strategic entrants.

I applaud Terence in his attempt to visualize this complicated business environment that he works with.  Even if it’s not perfect, it certainly helps readers understand this business better by making it visual.  You certainly don’t have to be a graphic artist to make useful infographic, and I think Terrance has made a step in the right direction.  I look forward to seeing future versions.

Found on AllThingsD.com and AdExchanger.com

Tuesday
Sep282010

Converging Flight Paths - Airline Merger Infographic

I really like this one from the NYTimes.com.  Converging Flight Paths visualizes the airline mergers over time from 1975 to today, but also shows the “Domestic share of total passengers flown each year.”

The deregulation of the airline industry in 1978 led to a wave of mergers that continues to this day. But even as the legacy carriers have been consolidating and growing, they have been losing market share to low-cost carriers. Two of them, SouthWest and AirTran, have just agreed to merge and carried the most domestic passengers in 2009 combined. But if international passengers were included, this ranking would be greatly rearranged.

By KARL RUSSELL/The New York Times.  Sources: American Transport Association (passenger data 1975-89); Bureau of Transportation Statistics (passenger data 1990-2009)

Link from Elliott Ng on Twitter.

Monday
Sep272010

Infographics Feature: Advanced Photoshop Mag

 

Issue #73 of Advanced Photoshop Magazine (on sale now in the U.S.) includes a special feature on infographics starting on page 90.  There’s the feature article, and a separate step-by-step tutorial by Josh Overton.  Sadly, the article isn’t available online anywhere that I can find.

 

 

I did an interview for the feature article, including my thoughts on why infographics are growing in popularity and the process of creating infographics.  The article also includes thoughts from designers Mike Sudal, Bryon Thompson, Jude Buffum, Vic Kulihin, Samuel A. Minick and Raj Kamal.

Sadly, as sometimes happens in the editing process, none of my infographic images were included in the final article, and at least one of my responses was attributed to another designer. :(

 

 

I did find that Josh Overton has posted a scan of the tutorial on his site, and the source PSD file is available from the Advanced Photoshop tutorials website.

Thursday
Sep232010

Client Infographic: The Good News for Online Degrees

 

Good News for Online Degrees is a recent project InfoNewt (my company) designed for elearners.com to visualize the results of a survey of Human Resources professionals worldwide.

The results are good, as online degrees continue to gain credibility and popularity.  Designed as a companion infographic to the article “How Employers View Online Degrees” on the elearners.com website, the visual not only supports the article, but also stands on its own for posting on blogs.

I used a blend of pie charts, bar charts, circles and images to tell a story as you move down the visual.  The different visuals help separate the different questions that were asked in the survey, but always include the actual numbers as well.  For survey results, you want to be as transparent as possible by citing the source material, repeating the questions that were asked and using specific numbers to validate your visuals.

Personally, the most interesting results are in the stacked bar chart in the middle.  Online degrees have dramatically different levels of acceptance based on what level of role the applicant is applying for.

Available as a high-resolution GIF and PDF from the elearners.com site.

Cheers to Helen and everyone at elearners.com!

Tuesday
Sep212010

Your Coming Tax Cut (or Not)

 

From the NYTimes.com comes a very clean infographic look at the debate around renewing the U.S. tax cuts.

The Bush tax cuts of 2001 and 2003 are set to expire at the end of this year, and the fight is on to renew some or all of them. Many Democrats want to scrap future cuts for the wealthiest taxpayers — individuals whose income after deductions is more than $200,000 and couples at $250,000 or more. The Republican leaders insist that all taxpayers should get relief, even those in the highest income strata. Wealthy Americans, they say, can use their tax savings to create jobs.

In either case, the extensions would be expensive: perhaps $2.7 trillion less for the Treasury through 2020. Here is a guide to who will get what if the cuts are extended, and who got what from the last seven years of cuts, according to an analysis by the Tax Policy Center, a nonpartisan research organization. 

 Found on Chart Porn

Friday
Sep172010

An Infographic Guide to Buying Your Own Island

 

Posted on iglucruise.com, The Guide to Buying Your Own Island is a great visual explanation of where they are and how much an island would cost.

Ever wondered how to own your own private island? With many of major cruise lines now owning their own white sandy beaches in the Caribbean here is a look into how we can own our own paradise too.

 

Thursday
Sep162010

The Most Powerful Colors on the Web

 

The Colors of the Web is a very cool infographic by ColourLovers.com.  Looking at the color distribution of the icons of the top 100 web brands.

When we released our report on the colors of the social web, based on data analyzed by our Twitter theme tool, we were surprised that blue was such a dominant color in people’s profile designs. Was Twitter’s default color influencing their design decisions? Or is blue really THE most popular and dominant color online? …We decided to look at the colors in the brands from the top 100 sites in the world to see if we could paint a more colorful picture.

Maybe a yellow icon wasn’t the best choice I’ve ever made…

Tuesday
Sep142010

Your Lying Pants! (an infographic)

The Pants Size Chart is a great, simple infographic from The Style Blog on Esquire.com.

The devastating realization came in H&M. Specifically, in a pair of size 36 dress pants. I’d never bought pants at H&M before, and suddenly asked myself: how could a 36-inch waist suddenly be so damn tight?

I’ve never been slim — I played offensive line in high school — but I’m no cow either. (I’m happily a “Russell Crowe” body type.) So I immediately went across the street, bought a tailor’s measuring tape, and trudged from shop to shop, trying on various brands’ casual dress pants. It took just two hours to tear my self-esteem to smithereens and raise some serious questions about what I later learned is called “vanity sizing.”

Your pants have been deceiving you for years. And the lies are compounding:

Found on Chart Porn and Daring Fireball

Monday
Sep132010

FarmVille vs. Real Farms infographic

Designed by Shane Snow (@shanesnow) for Mashable.com, FarmVille vs. Real Farms takes a look at how the statistics behind the FarmVille phenomenon on Facebook compares to real world statistics about farming.

With all those millions of Facebook and iPhone users tending to virtual crops and sharing them with friends, have you ever wondered how their toils stack up against actual real-life farmers?

How does our output of digital (and decidedly less tasty) tomatoes compare with our worldwide production of real tomatoes? And perhaps most importantly, who are these casual croppers, and are they anything like their plow-toting counterparts?

We broke it down by the numbers and put some of these FarmVille trends in perspective for you.

Found on VizWorld 

Thursday
Sep092010

The Web 2.0 Points of Control Map

 

The Web 2.0 Summit Points of Control Map is a very cool, interactive map.  As part of the marketing for the upcoming Web 2.0 Summit (November 15-17 in San Francisco) they have released this interactive map that takes the metaphor of web companies/brands as countries on a map (from xkcd.com and flowtown.com) to a new level.

Pan and Zoom to explore the map, and click the icons to get some insight about each player and their position.

Then, turn on the comments view to discuss the map with others and add your own ideas!

 

By clicking on any of the company icons at the top, arrows are shown to indicate the business areas (continents) that the companies are trying to expand into (colonize).  You can turn them on one at a time, or turn many of them on at the same time.

Additionally, you can select any individual icon to get more details:

John Battelle has an in-depth post on the Web 2.0 Summit blog, Points of Control: The Map, about the creation of the map, and his hope that others will add to it in the future.

We’ve put the entire map under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License, which means we want you to take this idea and add to it, making it better. Once our amazing development partners at Blend Interactive catch their breath, we also plan to release the code and documentation, so you can create your own maps as well.

Our thanks to the team at Blend who worked with me to bring this vision to reality, and to Janetti Chon, my producer, who kept it on track, and the entire team at Web 2.0 for bearing with us as we brought this first iteration to fruition.

Found on VizWorld.com and VizThink.com