About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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The Caffeine Poster infographic

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Monday
Apr142014

The Depth of the Problem

The Depth of the Problem infographic

The Depth of the Problem infographic from The Washington Post illustrates just how difficult it is to find and retrieve the black boxes from aircrafts when they go into the ocean. This infographic uses visuals of the tallest buildings inverted to help illustrate the depth, as well as other well known objects that have sunk into the ocean.

After an Australian vessel, Ocean Shield, again detected deep-sea signals consistent with those from an airplane’s black box, the official leading a multination search expressed hope Wednesday that crews will begin to find wreckage of a missing Malaysian airliner “within a matter of days.”“I believe we’re searching in the right area,” Retired Air Chief Marshal Angus Houston said.

I know some people don’t like the really long infographics, but in this case the extra long design is the key message the design is trying to communicate to the readers.  I love this type of design, because it makes the challenge of the ocean depth so easily understood.

The JPG image file itself needs to be better treated as a stand-alone infographic.  This image was part of a text article, but will be shared in social media without the rest of the article text.  It should have it’s own title and footer information like data sources, copyright, the Washington Post logo and the URL to find the original article.

Friday
Apr112014

Color, Value, and Evolution of Logos

Color, Value, and Evolution of Logos infographic

Logos are very important to a business. A good logo can sell itself, especially if the colors match the product correctly. Color, Value, and Evolution of Logos infographic found on Finances Online.

Do you know how colors influence your buying decisions? Why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors.

It turns out, our emotions are results of the precise science of effective logo design. In fact, psychologists proved that famous logos are so wired into our brains, that at the age of 2 kids can already link a product with its logo in 67% of cases. You can find even more interesting facts about logos in our latest 

The meaning behind logo colors is always a popular infographic topic, and you can see some prior posts here.  This design goes a bit further by also looking at brand values, the cost to design some of the more famous logos and how some logos have evolved over the years. 

Some portions of the design are too visually busy, and hard for the reader to follow.  Too many different fonts makes the information hard to read, and too much text detracts from the appeal of the visuals.  However, showing the actual logo images is key to sharing this information, and they do a good job of including relevant examples.

I really like that they added a few “Tweetable Facts and Figures” on the landing page below the infographic to help encourage readers to share the infographic.  They even have convenient “Tweet This” links that will fill in the Twitter post with the text for the user. 

Thanks to Alex for sending in the link!

Thursday
Apr102014

3 Common Time Wasters at Work

3 Common Time Wasters at Work infographic

Do you feel like your employees are slacking? The 3 Common Time Wasters at Work infographic from Biz 3.0 points out the time wasting problems so that you can target them and create a more efficient work day.

No business can afford to have wasted time at work, especially when growth and profitability is directly tied to how productive your employees are. So check out our new infographic that identifies the top three reasons why people waste their time at work, so that you can find possible solutions to eliminating them. 

Great data with fun illustrations that engage the audience.  Great topic for a productivity software company.  The design is informative and will appeal to a broad audience, while being directly related to their product.

However, with all of the number values shown in circles, very few of them are visualized.  For the percentages, the circles could at least have been doughnut charts coloring only the appropriate portion of the circumference.  A good infographic design is supposed to make the data meaningful and relevant to the audience.  This helps them better understand the data, and you have to visualize the information to make that work.

Thanks to John for sending in the link!

Wednesday
Apr092014

Color: Profiles & Printing Explained

Color: Profiles & Printing Explained infographic

It is frustrating when you go to print an image and it doesn’t look right. Color: Profiles & Printing Explained infographic from The Logo Company explains the differences between CMYK, RBG, and Pantone as well as when to use them.

Whether you are printing a single logo or a full promotional brochure, you want your marketing products to look sharp. Given this, it is important to understand the science behind color creation and printing techniques, so you can make educated decisions about how to produce the best images for every project.

To keep your logo and other imagery looking bright and vivid, there are three basic color profiles with which you should become familiarized. What works for your web page will not necessarily work for printed postcards. Choosing the right color profile is the essential first step in creating a beautiful image.

A bright, colorful infographic design almost always grabs the audience’s attention, and this design does a great job of showing the readers the differences between color profile methods.

On the infographic landing page, the infographic image is actually below all of the more-detailed text descriptions, and readers have to scroll down to see that there is an infographic at all.  The image should be at the top of the page with the additional text below to add more detail for readers that want the additional information.

The footer should include the URL to the infographic landing page so readers can find the original, full-size version, and also a copyright or Creative Commons license.  How are people allowed to share and/or modify this design?  Could another printing company put their logo on the design and publish it?  It’s not clearly stated.  A standard copyright license is assumed, which would not allow other companies to modify the design, but it really should be explicitly protected.

Thanks to Matt for sending in the link!

 

Tuesday
Apr082014

Where Does Your Money Go When You Die?

Where Does Your Money Go When You Die? infographic

Do you know what happens to your assets once you die? Gorman & Jones has created a flow chart infographic to answer the question, Where Does Your Money Go When You Die? If you have a Will, no worries! If you don’t, maybe this flow chart will convince you to write one once you see who will inherit your things!

For many people, the concept of death and the consequences for those we leave behind is scary. While dwelling on this subject can be unpleasant, it’s important to know that your family is going to be taken care of when you die. Do you know where your money is going? To get a better idea of what happens to our assets when we pass on, here is a guide to help answer the question, “Where Does Your Money Go When You Die?”.

What a great, informative topic for a law firm that covers estate law.  I wish the different splits of the estate were visualized, but overall a good topic and design.

I like that the design company is given credit in the footer, but it’s missing the URL to the infographic landing page.  The link to the Gorman & Jones home page is fine, but there aren’t any links to the infographic there, so it doesn’t help readers find the original, full-size infographic.

Thanks to Andrew for sending in the link!

Monday
Apr072014

Women and Fashion In the Digital Age

Women and Fashion: In the Digital Age infographic

The Women and Fashion In the Digital Age infographic from Digital Surgeons breaks down how much a women spends on each item. This infographic also creates categories for each woman based on her style sense. 

A household CPO (Chief Purchasing Officer), women dictate trends across fashion and media. Let’s take a look at where she’s spending her time & money.

Good data and simple graphics that add context to the numbers.  Love the icons and silhouettes and the minimal color palette.  Simple character illustrations like these keep the focus on the data, and not the illustrations.  However, there are two major infographic design lessons that can be learned form this design.

First, shading portions of odd shapes is always tricky, so in this design the shaded shopping bags and bottles don’t actually match the data.  The reader’s eye sees the area of the colored shapes, and this is usually straightforward when working with basic shapes like rectangles and circles.  However, even with simple circles, the designer can’t just calculate the height of shaded regions like a bar chart.  That only works with rectangles, because the area is directly proportional to the height.  The math to calculate the correct area of a circle segment requires a little more math from geometry.  There’s no clear formula to calculate the area of a wine bottle or a shopping bag, so the designer had to take their best guess.

Second, big fonts are not data visualizations!  I hate to see values on an infographic that aren’t visualized.  They provide no context for the readers, and are perceived as less important than the numbers that are visualized.  The job of a good infographic is to make information easier to understand, not just to share information.  Even simple bars under each component of a woman’s outfit in the first section would have helps make the data meaningful to the audience.

You won’t find a link to this infographic on the Digital Surgeons home page, so the infographic image file itself should include the URL back to the landing page in text.  That way readers that see this infographic on other sites can make their way back to the original, full-size version.  Many sites that post infographics, don’t link back to the original like I do.  Don’t make it hard for your audience to find your infographic!

Thanks to Peter for sending in the link!

Friday
Apr042014

44 Simple Daily Activities To Enjoy Your Work

44 Simple Daily Activities To Enjoy Your WOrk infographic

Here are 44 Simple Daily Activities To Enjoy Your Work created by OfficeVibe to help keep the motivation high and add some fun back in your work day!

You might think it’s a truism, but most people tend to forget this crucial fact:

You should always make the effort to build good habits that will make you healthier, happier, and more productive over time.

Also, when it comes to new habits, it’s important to remember that these are things to do for long term changes.

This infographic will give you an overview of 44 habits to improve your productivity, your health and the overall quality of your workdays.

A fun infographic for Friday!  There is some fantastic information included in here.  The topic choice will also have a long Online Lifespan, and has the potential to be relevant to readers for years.

The design is visually very busy.  I understand the color-coding of the different activities, and those should be the visual highlight.  The illustrations in the background should be less “noisy” with simpler illustrations and fewer colors.  I might even consider making the background illustrations grayscale to make the 44 activities stand out even more.

The font choices in the text boxes seems too small, and clicking the image on the infographic landing page doesn’t open up a larger version.  I think this was done to allow more of the background illustration to be visible, even though that shouldn’t be the focus of the design.  The designer didn’t want all of their background illustration work to be covered up by the important information?  This also made the great activity icons too small to understand.

The point scores for each activity were intended to add the element of gamifying these activities, but that gets lost in the overall design.  There aren’t any score total categories, so there’s no benefit to the readers from adding up their scores.

The additional text on the infographic landing page is a little out of control.  Every one of the 44 activities has a few paragraphs of text on the page providing more details.  WAY more information that readers will stick around for, but thankfully they kept that separate from the infographic design.  

The infographic should include the URL to the landing page so readers can find this additional information about the activities as well as the original, full-size version of the infographic.  They include the URL to the OfficeVibe home page, but there are no links to the infographic there.

Thanks to @JacobShirar on Twitter for sending in the link!

Wednesday
Apr022014

The Enterprise Mobility Ecosystem Map

The Enterprise Mobility Ecosystem Map infographic

The Enterprise Mobility Ecosystem Map published by Kinvey attempts to make sense of the ownership and acquisitions rapidly taking place within the mobile backend providers.  Platforms for authorization, payments, location services and software development kits (SDKs).

Enterprise mobility is a classic IT disruptor. It’s the kind of disruptor that companies like IBM, Oracle and VMware, SAP, Salesforce, etc. were built on. It may look like a peripheral part of IT infrastructure now, but since mobile will be the primary access point to apps and data for many enterprises, many — if not most — new apps are going to be “mobile first.” Thus, the entire IT infrastructure is going to have to become very mobile friendly, very quickly, or else risk becoming a legacy platform.

As a consequence, major IT vendors are partnering with or acquiring companies throughout the mobile stack. Market consolidation and investments have taken place in MDM, API Management, cloud and handset markets. To visualize this activity, we’ve produced the Enterprise Mobile Ecosystem map below.

A network map visualization like this can help companies figure out where their business plays, and how other company acquisitions around them may impact their business.  I like that the design is purely informational, and doesn’t add a lot of extra data or information to the design.  The message is all about the connections, and doesn’t include things like the size of the companies or the value of the acquisitions.  This keeps the infographic focused on telling one story really well.

I would recommend using the company logos in the subway map style design to make it faster and easier for the audience to recognize the companies involved.  It’s much harder for the readers to read all of the company names in text to find the companies they recognize.

The Pac-man icons are a nice touch to indicate the direction of ownership or acquisition.

Monday
Mar312014

Map of the Internet 2.0 Poster

Map of the Internet 2.0 Poster

Designer Martin Vargic has released an updated version of his Map of the Internet 2.0 that creates what looks like a vintage-style map.  However, this version plots out the major websites and technology companies, with related sites grouped together on the same continent.  The sizes of the websites on the map are scaled relative to their number of visitors, so bigger sites show as bigger geographic regions.

Second version of our flagship project, the Map of the Internet.

This conceptual work of cartography treats major internet sites and enterprises such as Google, Yahoo, Microsoft, HP, and Apple like sovereign states, on a classic map of the world. To explain the dominance and relationships of these entities, they were all given a visual hierarchy that gives prominent treatment to companies with the most users (or sites with the most visitors), surrounding them with smaller countries representing related websites and services.

This poster includes one full map of the internet, 4 minimaps showcasing NSA surveillance, most used social networks, most used internet browser, and worldwide internet penetration, list of Alexa Top 500 websites, quick timeline of the Internet History, top software companies and much more!

The map includes more than 250 separate websites/enterprises as sovereign states, and more than 2000 separate labels.

A high-resolution version is available online, and you can also order 24” x 36” printed posters on Zazzle.

This what I call a 2nd level design, which means it’s a highly detailed design that is meant to present a ton of information to the audience.  This type of design isn’t trying to communicate a key message in a few seconds, but is intended for readers to zoom-in and explore.

Map of the Internet 2.0 Poster Zoom

 

Found on Business Insider

Thursday
Mar272014

Visualizing NBA Passing Frequency Data

Visualizing NBA Passing Frequency Data infographic

NBA Passing by Andrew Bergmann was designed for NBA.com.  By analyzing data gathered by SportVU technology cameras installed in NBA arenas, the line thickness represents the average number of passes per game between specific players.

Here’s a look at how starters on all 30 NBA teams share the basketball.

The thickness of the gray lines on the accompanying chart represents the average number of passes per game between two players.

A very clear picture emerges on which teams distribute the ball more evenly between players, such as the Nets, Bulls and Cavaliers. On the flip side, Chris Paul and Blake Griffin dominate passing for the Clippers, and likewise for Kevin Love and Ricky Rubio of the Timberwolves.

This is a great way to visualize this data set.  The visualization method is unique, memorable, and really makes the connections between players easy to understand.

The infographic vaguely lists the data sources at “Stats”, and the original post explains that the data is gathered from the newly installed SportsVU camera systems.  However, the actual data is still unavailable for readers to investigate on their own.  This design would have been a great opportunity for the data set spreadsheet to be shared with the audience through a public spreadsheet in Google Docs.

Knowing the infographic is going to be shared online, the image file should include the URL back to the original post on NBA.com.  Don’t make it hard for readers to fit find the original, full-size version of your infographic.

Found on Flowing Data and Fast Company