Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

DFW DataViz Meetup
NEXT EVENT: September 23, 2015

Join the DFW Data Visualization and Infogrphics Meetup Group if you're in the Dallas/Fort Worth area!

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Ten Classic Superhero Vehicles

Ten Classic Superhero Vehicles infographic

There are many popular superheroes from comic books, but not all of their vehicles are well known. The Ten Classic Superhero Vehicles infographic from Cherished Number Plates has illustrated a few of the lesser known choices of transportations of our heroes.

Here is an infographic we have created that takes a look at some of the less common classic superhero vehicles, from The Punisher’s Battle Van to The Flash’s rather unusual Cosmic Treadmill. Each vehicle - with the obvious exception of Wonder Woman’s Invisible Plane - is lovingly illustrated and presented in this infographic.

Light, fun content. Tangentially related to license plates.

The infographic footer is missing both a copyright (or Creative Commons) statement and the URL directly to the infographic landing page so readers can find the original, full-size version.

Thanks to Dave for sending in the link!


The Top Color Trends of 2014

The Top Color Trends of 2014 infographic

Shutterstock has analyzed it’s collection of 40 million images to track color trends through the years. The newest infographic release, The Top Color Trends of 2014  explores the trend change from 2013 to 2014, as well as identifies the most popular colors in the countries that are Shutterstock’s top markets.

Earlier this year, we brought you Shutterstock’s annual Design Trends infographic, and now we’re following up with some facts and figures that are all about color. Using data from our collection of 40 million images and our 400 million all-time downloads, we analyzed which popular colors are set to dominate design in the coming months.

We know how important color is to design — that’s why we created two innovative color search tools, Palette and Spectrum. Color impacts everything: web and graphic design, fashion fads, even home decor. Some of the trends we saw this year, like a change from natural palettes to gray tones, reflected similar trends seen on Fashion Week runways and in home design. Others were influenced by global events like the World Cup, the continued rise of social media, and Pantone’s Color of the Year, Radiant Orchid. 

Check out the infographic below to discover which colors are en vogue around the world, then scroll on to see which images we used to create it, and to explore six colorful image collections inspired by the 2014 Color Trends infographic.

In the Trending Colors section, the infographic chooses to use a photograph dominated by a specific color, then trimmed the edges of the photograph to represent a timeline of the downloads of that color throughout the year. The lines may also predict where the color trends may be heading for next year.

The use of hex color numbers in the Top Color by County section provides a precise color definition. By doing this, the viewer can accurately pinpoint which shade of “purple” that is popular and use it. The colors use values are diverse enough that the circle sizes are different enough for the reader to see the differences.

Found on Shutterstock


Apple Product Flops Timeline #Fail

Apple Fail infographic

Not all ideas are good ones. Apple has had it’s own fair share of ideas gone wrong. The Apple #Fail infographic from 7 Day Shop is a compiled list of Apple’s not so successful inventions.

Behind All Successes Are a Series of Failures

When starting your own business, you should be ready for some failures along the way – but the most successful firms learn from their mistakes. As author C.S Lewis once said: “Failures are finger posts on the road to achievement.”

Take Apple. The Cupertino-based tech giant may be known for the runaway success of the iPhone and Ipad. But as our Infographic shows, Steve Jobs suffered a number of epic fails over the years.

Some misses like the Apple III and the Macintosh Portable, almost put them out of business!

Never Giving Up

But they didn’t give up – even when their machines were tipped for success, but failed to appeal to the tech market. Take the PowerPC processor for example. It could be used as a games console and a word processor, but consumers weren’t bothered.

The same can be said for Apple’s U2 iPod and the U2 album giveaway “Songs of Innocence”. Both failed, but perhaps because of the music churned about by the Irish rock band more than the marketing idea.

And FireWire’s inability to displace the USB, encouraged Apple to develop the Lightning Cable, which is now the standard iPhone charger cable. Even some good ideas did catch on. What about the Power Mac G4 Cube? A shiny monitor in an acrylic glass enclosure with upgradeable video – surely, that had to work! The idea was magic in a box, or as Apple might say, it was genie-us. Consumers didn’t think so. It failed.

Thanks to Kunie for sending in the link!


Baking Units Demystified

Baking Units Demystified infographic

Memorizing cooking unit conversions can be frustrating. Most of us just have a cheat sheet on the refrigerator that tells us that 1 Gallon= 4 Quarts. Well thanks to Andrew M.H. Alexander you might want to replace those boring magnets with the Baking Units Demystified infographic!

Infographics should simplify information and make it easier to understand without “dumbing it down.” This is a perfect example of showing the measuring relationships to make them easy to understand and even remember.

Found on Flowing Data.


Life Hacks for the Modern Traveller

Life Hacks for the Modern Traveller infographic

The Life Hacks for the Modern Traveller infographic from Direct Holiday Cottages provides you with some new travel tips for the connected traveller.

Here is an infographic that we have created providing a number of hacks to help you out on your holiday as well as some must have travel apps.

Busy design style, but that’s how people lay out their belongings before packing them all up in luggage. The font size is too small for the size of the infographic. 


Stories of the Past and Future

xkcd Stories of the Past and Future

Stories of the Past and Future is an awesome timeline design from Randall Monroe at xkcd.com depicting the differences between when movies and TV shows were released, and the time periods they depicted. I printed off the large version and starting adding a few more on my own.

Thanks to Tweets from Nathan Yau @flowingdata and Alberto Cairo @albertocairo!


Overtime Pay Laws

Call Center Employee Overtime Pay Laws infographic

The Call Center Employee Overtime Pay Laws infographic from overtimepaylaws.org is in informative design can help both employees and employers understand the rules when it comes to paying overtime.

Call centers employ thousands of workers throughout the United States. Many call center employees are required to perform tasks before a shift and after a shift that are not considered “on the clock” by their employer, such as booting up a computer or loading dialing software. This additional time spent on these tasks can give rise to an overtime pay lawsuit brought under the Fair Labor Standards Act. Our Call Center Overtime Pay Infographic Explains the important issues in these cases.

This design follows a simple story format with only a few steps:

  1. What’s the Problem?
  2. What’s the Impact?
  3. What can the Reader do?

 I love that this design simplifies the information, and doesn’t try to include too much detail.


Five Innovative Ways Companies Are Using Infographics to Share Data

The popularity of turning data into visuals has skyrocketed in recent years. Especially the keyword “infographic,” as evidenced through Google Trends. This has sent capable marketers scrambling for a competent team of: designers, copywriters, and producers to create new and exciting content. While charts and graphs are nothing new, the way they are displayed visually (and the stories they can tell), is expanding into uncharted waters.

via: Google Trends - “Infographic”

Infographics and data visualizations were once the playthings of academics. Beautiful displays of information were created and tucked away in their ivory towers of academia. Those days are now long over, and the power of data combined with visual information has been passed on to the masses.

For a while, it seemed nearly everyone under the sun was creating infographics. This resulted in an over-saturation of infographics online, with marketers cranking them out as fast as possible. Complete with often poor designs, and misleading data.

While this over-saturation did hurt the online marketing reputation of infographics slightly, their growth in online popularity did not. This online exposure and awareness of infographics has driven a significant increase in the use of infographics inside companies as well.

To help clear the air, check out these six examples below for how companies are coming up with innovative ways to use infographics.  


1. Hotels.com: PR Infographics

Traveling and flying to new cities can be equal parts exciting and terrifying. This infographic from Hotels.com, provides travelers with valuable insights they should know before arriving in major cities around the world. This infographic is great because it gives their customers valuable information (and saves a bit of decision-making time) to make their transition from the sky to the city that much smoother.

Another great thing about these infographics is that they are specifically targeting the press with their proprietary internal data. This builds their credibility by sharing their expertise and valuable insight into the hotel industry. They’re not just telling the press, they’re showing them the data visually as well.



2. Wine Folly: Food and Wine Pairing

This infographic from Wine Folly looks at all the different taste profiles, such as sweet and sour, to create the perfect food and wine pairings. The great thing about this infographic is its online life span - which can easily last for many years. Twenty years from now, the information will still be the same, and the design will still be relevant to readers.

Online lifespan can make a huge difference to the ongoing SEO value of any infographic, and should be an integral part of the topic selection process.


3. SumAll: The Internet is a Zoo - The Ideal Length of Everything Online

This infographic from SumAll looks at something we all struggle with: our attention spans. How many characters long should a Facebook post be? What is the ideal subject line length? How many words should a blog post be so that it actually gets read? All the answers to your burning questions are here in one place. 

What makes this graphic so good is that these observations apply to all social media audiences, no matter what industry they come from. It’s a valuable topic for marketers in any industry.


4. Warby Parker Annual Report

The annual report is getting a strong makeover thanks to innovative companies like Warby Parker. The annual report used to be a non-event. Everyone made an annual report, and they all basically looked and felt the same; i.e. lots of words, mixed in with some charts and graphs. Warby Parker really hit the mark with their 2013 Annual Report

In an article on Business Insider, they explain how Warby Parker’s previous two annual reports fit into it’s quirky brand, but the 2013 annual report is it’s most ambitious. It may seem like it has plenty of meaningless information, but it’s a smart business move. Because amidst all of the meaningless information, you begin to realize that it’s not actually an annual report at all, but a giant advertisement intended to become viral. This resulted in some of their biggest sales days.

Seeing as how every business loves talking about itself on social media, it’s surprising it has taken this long for the annual report to become relevant again.


5. MHPM Corporate Sustainability Report

This infographic from MHPM examines the creation of a sustainably built environment, project by project. More and more, sustainability matters to clients, employees and the communities they all live and work in. With the right practices in place, a sustainable building is worth more (and costs less to operate) than traditional buildings, helping to make them an attractive choice versus competitors.

This new application of infographics lets MHPH tell their own story in a visually appealing way. By providing the numbers behind their commitment to keeping their projects green, MHPM has not only helped prove their own claim that Sustainability is Free™, but they also share how they can help their customers.

As we have seen over recent years, infographics have continued to grow in popularity. Giving rise to a new Internet, continually heading in the direction of displaying more advanced, and beautiful ways to visualize information. What are some other creative uses of infographics you have seen lately?


Cool Infographics Course at SMU

Cool Infographics Course at SMU

Infographics & Data Visualization Design

April 7-May 19, 2015 | 6am-9pm Tuesday Evenings | SMU CAPE Dallas Campus | $495

$50 off discount code for Cool Infographics readers: VIP50

I will be teaching a new course at the SMU Dallas Campus this spring as part of the CAPE program (Continuing and Professional Education). In this course, working professionals will become familiar with the exciting and expanding field of data visualization and infographics. By attending this course you will start to develop your own portfolio and learn:

  • The art and science of data visualization and infographics
  • The data visualization and infographics design process
  • Data analytics and basic statistics for the designer
  • Different chart types, dashboards and graphing options
  • How to use the various software and online tools readily available and when to use them
  • Strategies for publishing and promoting infographics online
  • Understanding IP, trademark and copyright issues and how they relate to infographics
  • And more…

Please share with anyone in the Dallas area, or join the class yourself. Enrollment is very limited, so register quickly!

Click Here to learn more: bit.ly/SMU-DataViz

Also check out the DFW Data Visualization & Infographics Meetup group with monthly speakers and events in the Dallas-Fort Worth area!


Busting Myths About Hand Sanitizers

Busting Myths About Hand Sanitizers infographic

The Debunking the Myths About Alcohol-Based Hand Sanitizer infographic from PURELL clears up some of the most common misconceptions about their products. 

All germs are bad germs, right? Not necessarily. Using hand sanitizer dries out hands? Some don’t, but PURELL® Advanced Hand Sanitizer won’t strip your hands of their natural moisturizers. There is much confusion today around antibiotics, antibacterial soaps and hand sanitizers, as well as their effectiveness and whether they contain harmful chemicals like Triclosan (which Purell does not). Learn the truth about alcohol-based hand sanitizers as 7 of their most common myths are debunked for good.

Infographics are a fantastic way for companies to help consumers better understand complicated products and issues. Health and safety are some of the top concerns from consumers, and the team at PURELL has done a great job here of addressing the top concerns and misunderstandings they hear about their products.

The use of the infographic as part of a larger marketing campaign is also a great use of the data and design assets that have been created. The larger campaign includes videos, a SlideShare presentation, the infographic and a downloadable PDF.