About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

Search the Cool Infographics site

Custom Search

 

Subscriptions:

 

Feedburner

The Cool Infographics® Gallery:

How to add the
Cool Infographics button to your:

Cool Infographics iOS icon

- iPhone
- iPad
- iPod Touch

 

Read on Flipboard for iPad and iPhone

Featured in the Tech & Science category

Flipboard icon

Twitter Feed
From the Bookstore

Caffeine Poster

The Caffeine Poster infographic

Google Insights

Wednesday
Jun042014

How to Buy a Used Car: 12 Things You Didn’t Know About Car Buying

 

How to Buy a Used Car: 12 Things You Didn’t Know About Car Buying infographic

For some buying a used car is fun, for others troublesome. The How to Buy a Used Car: 12 Things You Didn’t Know About Car Buying infographic from Toyota Certified gives some interesting facts and tips on buying a used car.

Whether you’re in the market for a family SUV, or a sporty little two-seater just for you, buying a used car is something that most of us do at least once in a lifetime. Toyota recently did a fascinating survey that outlines 12 Things You Didn’t Know About Car Buying and found that 26% of us find the experience fun and interesting… and 52% of buyers have no idea what model they want until they step into the dealership! Check out this fun infographic that takes a closer look at America’s car buying experience and you may discover some interesting facts you didn’t know… and some helpful tips about buying your next used vehicle, as well.

Good design, and I love that Toyota Certified (the used car division of Toyota) is sharing some of their internal customer information publicly.  They definitely need to do a better job citing the sources of the data, but some of these statistics are clearly based on Toyota sales numbers.  Others like the “Top Brand Loyalty” that shows Toyota as #1 are suspect because no source is listed.

A few of the percentage statistics could be better visualized.  A percentage is always comparing the statistical value to the total possible of 100%.   So numbers like “53% of buyers prefer their first dealer interaction to be online” should be shown as a stacked bar totaling 100%.  Others like “80% of people used the Internet in their car research” weren’t visualized at all, which makes them feel less important and secondary information to the audience.

Data visualization errors like the doughnut chart of the “Most Popular Colors” just hurt the brand credibility.  You can’t have a pie chart or a doughnut chart that only adds up to 88%.  They must total 100%!

Thanks to Belinda for sending in the link!

Tuesday
Jun032014

What the Heck is a Bitcoin

What the Heck is a Bitcoin infographic

The Bitcoin is the first widely traded digital crypto-currency that is decentralized and unregulated. Find out more from the What the Heck is a Bitcoin infographic by SumAll.

Exchanges rising and falling, disputes over inventorship, wild accusations, rapid inflation and deflation, anger, confusion, and sadness. We’re talking about everyone’s favorite unicorn money: Bitcoin. Bitcoin’s six year road to the spotlight has been fraught with more turbulence than a flight through a hurricane in a Learjet, and since mid 2013 it’s only gotten more crazy.

SumAll has just added bitcoin exchanges, mining pools, and mining workers to our range of data platforms to allow our customers to keep tabs on the market and the progress of mining pools. For those who own or mine bitcoins, SumAll is now their one-stop-shop for keeping tabs on all things bitcoin, monitoring their mining efforts, and keeping a close watch over their investments.

For those who don’t own or mine bitcoins, chances are you have no idea what we’re talking about.

If you have an interest in bitcoins and don’t want to be that out-of-the-loop guy at the party who just keeps nodding his head in agreement and staring at your drink, we made this handy infographic to explain a few basic concepts to get you started. Soon you’ll be buying all your pizza–and rent–with bitcoins

Good design that tells a story to the audience, but this one uses too much text.  I wish they had included some data visualizations about the difficulty to mine bitcoins or the strength of the encryption.  The one dataset they did visualize was the value of bitcoins from Jan-Dec 2013.  The value changes so rapidly, including that one data visualization can quickly make the infographic feel old and out-of-date.  For a longer Online Lifespan, the design should focus more on the long-term, consistent information about bitcoins and not the most recent trending data.

This is a good example of the company, SumAll, using an infographic as part of their email marketing campaign.  The infographic was included as the highlight in one of their email blasts to customers with a link back to the full design on their website!

Monday
Jun022014

History of the Battle Dress

History of the Battle Dress infographic

History of the Battle Dress infographic from Pioneer Military Loans covers 238 years of battle dress for the military.

As the Army soldiers on into its 238th year, we celebrate the service of our troops whose tours of duty have been as diverse as the men and women sacrificing their lives in honor of defending ours. Fighting for enduring freedom requires that Soldiers –and their dress—be both dynamic and sustainable, guarding themselves and our country. While you may be most familiar with America’s hard-fought battles, let us acquaint you with the uniforms worn into them.

Battle Dress Uniforms have been tailored to fit the varying elements and environments for well over 200 years. As combat situations change, so do the weapons and gear carried by the Army Soldier. The info graphic below illustrates the BDU’s most major alterations from the Calvary Days to Operation Iraqi Freedom. And from their boots on the ground to the caps and helmets that protect their heads, you’ll note the evolving details that have served Soldiers well… then and now.

This is a good side-by-side before-and-after comparison infographic.  Simple design without too much information.  It’s a very quick read for the audience and easy to share.

The design should include the URL to the infographic landing page so readers can find the original on sites where they don’t link back to the Pioneer Military Loans site.

Thanks to Jake for sending in the link!

Friday
May302014

Reading Rainbow's Kickstarter Project

Reading Rainbow's Kickstarter Project infographic

Bring Reading Rainbow Back for Every Child, Everywhere.

LeVar Burton has a fantastic Kickstarter project running to bring back Reading Rainbow to make it available on multiple internet connected platforms and free to classrooms in need.  The team is using multiple infographics to help explain the project and the support the funding campaign goal of raising $5,000,000.

Hi. LeVar Burton here. You may know me as Kunta Kinte, from ROOTS, or Geordi La Forge, from Star Trek: The Next Generation. 

You also may have grown up with me on Reading Rainbow. 

It was my mother who taught me that, by picking up a book, I could “go anywhere” and “be anything.” Ever since Reading Rainbow began in 1983, I have dedicated myself to fostering a love of reading in children, just as my mother did for me. 

Over the past year, I have watched Kickstarter bring communities together to support artists and inventors. Again and again, I have been inspired by watching like-minded people team up to accomplish impossible dreams, and to change the world. 

Now, I am hoping you will join me on my mission: to bring Reading Rainbow back for every child, everywhere.

The infographic design above could be improved with the knowledge that people may share the infographic image without the rest of the text and information from the kickstarter page.  It should be able to stand alone as an independent asset with a title, and the URL for readers to find their way back to the original infographic on the Kickstarter campaign landing page. 

The visualizations help make a huge amount of information about the project easily accessible and understandable to the audience.  Take for example this simple illustration of the platforms they would like to reach.  Visualizing the multiple devices and operating systems makes the goal super easy to understand.

Reading Rainbow's Kickstarter Project platforms

I think this is an incredibly worthy project, and I hope you join me in contributing:

The way Kickstarter works, contributors at different gift amount levels can earn different types of swag merchandise and benefits.  This project is particularly complicated with 24 different funding levels with different swag.  Although mostly text, the visual lists of funding levels help potential contributors choose their amounts.  However, visualizing the swag and benefits with illustrations, icons or photos would have been more helpful.

Reading Rainbow's Kickstarter Project rewards

Infographics for the higher levels of contributions and rewards included images, but simple icons for bumper stickers and coffee mugs would make the first list easier to understand.

Reading Rainbow's Kickstarter Project Limited rewards

Infographics have helped make the campaign a huge success, and also made it easier for people to share through social media.

Friday
May302014

What Makes the Perfect Blog Post?

What Makes the Perfect Blog Post? infographic

What Makes the Perfect Blog Post? infographic from blogpros.com takes information gathered from 100 highly ranked blog posts and puts it together so we can learn from those best practices.  Even though the infographic can stand on its own, it was published as a companion piece to a much more detailed article.

Always interested in what goes into the best content we can publish, we recently performed an analysis of 100 top blog posts across a number of popular sites, including Forbes, Mashable, KISSMetrics and SearchEngineWatch. The data speaks for itself, but the conclusions are up to you. What do you see in the data? Here’s what we think.

The simple color palette makes the data visualizations very easy to read.  Some of them are very well know publishing tips like providing social sharing buttons and including images.  I don’t believe that the number of characters in a title has any bearing on its success, but good titles are very important.

I don’t know if any of these factors had any influence on whether these blog posts were popular or not.  These are purely observations by the designer and may be considered to be correlated instead of causing blog post success.

Thursday
May292014

Born in 2010: How much is left for me?

Born in 2010: How much is left for me? infographic

Resources are running low. The Born in 2010: How much is left for me? infographic puts the amount of each energy resource, metals used in renewable energy solutions, and other industrial metals left in perspective and which country to find them in. The infographic was created by Plan C.

I like the timeline design at the top.  Graphing the remaining resources is much more effective than telling someone in text that there are only 35 years of oil left.  However, I find the map visualization at the bottom confusing.  The color-coding and odd range of filled circles is difficult for readers to comprehend.

Found on Visual.ly

Thursday
May222014

Hack Your Grill

Hack Your Grill infographic

Are you planning on grilling for Memorial Day? Check out the recommended cooking instructions for your meal with the Hack Your Grill infographic from Column Five.

With Memorial Day weekend right around the corner, we can’t wait to get our beer and BBQ on. But mastering the grill can be tricky, whether it’s raw veggies or red meat. To help us crack the code, we created the helpful infographic to make sure everything cooks at the right temperature and time.

Column Five created this guide to average cook times to take the guesswork out of grilling. The guide provides average times for a wide variety of beef, poultry, pork, and vegetable items you might plan on throwing on the grill this summer—all you’ll need is a watch and a meat thermometer.

An easy-to-read, clear guide to grilling times, this design does a great job of focusing on telling one story really well.

The tall format design works really for sharing online, but I would bet that many people will want to print this out as a cooking reference.  It would be nice to have a separate PDF version that breaks the design into two printable pages that readers can print out to keep near the grill.

I would recommend two things to improve the information included in the footer.  First, the sources list only shows the main URL of the sites where the data came from.  This means that any readers would have to search for the information themselves on those sites.  It would be more transparent to list the URL directly to the report or web page that shows the specific data used in the infographic.  

Second, the footer should include the URL directly to the infographic landing page on the Column Five site.  Sadly, many blogs and sites will share an infographic without appropriately linking back to the infographic landing page, and by putting the URL in the infographic itself readers will always be able to find the original.

Thanks to Column Five for sending in the infographic! 

Wednesday
May142014

The Drone Survival Guide

Drone Survival Guide infographic poster

The Drone Survival Guide is a poster and online infographic that uses proportionally sized silhouettes of the most common UAVs (Unmanned Aerial Vehicles).  Designed by Ruben Pater, a self-employed artist/graphic designer from the Netherlands, the poster is available for download as a PDF.

Posters printed on aluminum reflective Chromolux ALU-E mirrored paper are available from the site for €10, which included worldwide shipping.

TWENTY-FIRST CENTURY BIRDWATCHING

Our ancestors could spot natural predators from far by their silhouettes. Are we equally aware of the predators in the present-day? Drones are remote-controlled planes that can be used for anything from surveillance and deadly force, to rescue operations and scientific research. Most drones are used today by military powers for remote-controlled surveillance and attack, and their numbers are growing. The Federal Aviation Administration (FAA) predicted in 2012 that within 20 years there could be as many as 30.000 drones flying over U.S. Soil alone. As robotic birds will become commonplace in the near future, we should be prepared to identify them. This survival guide is an attempt to familiarise ourselves and future generations, with a changing technological environment.

This document contains the silhouettes of the most common drone species used today and in the near future. Each indicating nationality and whether they are used for surveillance only or for deadly force. All drones are drawn in scale for size indication. From the smallest consumer drones measuring less than 1 meter, up to the Global Hawk measuring 39,9 meter in length. 

Concept and design by Ruben Pater. Want to know more about the motivation behind this project? Read the FAQ.

The poster is also being publicized in conjunction with the Drone Salon seminar coming up on May 23, 2014.

The drone salon aims to provide a multidisciplinary overview of challenges, opportunities and speculations on future transitions caused by the use of drone technology both in the battlefield and in the civic realm. This seminar, punctuated by demonstrations and presentations, will consist of five conversations between Malkit Shoshan, Ethel Baraona Pohl and experts in the field: lawyers, activists, civic and military drone operators, artists, novelists and designers. The conversations will bring together multiple views, examples and projects on the spatial effects of the implementation of drones in war and in peace time. The seminar is part of the ‘Drones and Honeycombs’ project and one of a series of public events on the topic of drones organised in collaboration with Studio-X, Columbia University, DPR-Barcelona, The Center for the study of the Drone in NYC and Het Nieuwe Instituut in Rotterdam.

The design is actually very similar to the SciFi Starship Comparison Chart, but on a much smaller scale.  Many people in Ruben’s audience have sent in translations for the text included in the poster, so he has posted the text in at least 32 different languages.  I would like to see those translations offered as full versions of the poster, instead of the text only, but I understand that takes a lot of work.

I’m fascinated by drones, and I own and fly one of the AR Parrot Drones you see in the bottom right corner of the poster.

Thanks to Ethel Baraona Pohl for posting on Facebook!

 

 

Tuesday
May132014

Marketing FAIL: Infographics Hidden Behind Registration Walls

There’s a growing marketing practice that I think is a huge marketing mistake. I’ve seen a number of infographics being published by companies that require the reader to enter their name, email address and other contact information before they can even view the design. This “registration wall” is a way for marketers to gather the contact information from the readers so they can send out additional marketing emails later. In my opinion, publishing an infographic behind a registration wall just doesn’t make any sense.

Here’s an example of what you might see on one of these registration wall pages:

Infographics Registration Wall Fail Example

I completely understand putting valuable content behind a registration wall as a method to capture the contact information from potential leads. I get it.  Assuming the hidden content is closely related to the company’s business, the audience interested in that content is likely to represent a pool of potential customers. If they’re willing to give up their valuable email address to gain access to that content, they are probably a fairly strong potential customer (or a competitor checking out your valuable content!).

However, infographics are the wrong type of content to use for this purpose. The companies I see that are hiding infographics behind registration walls are missing the benefit of infographics, which is to deliver easy to understand information to the audience in a format that’s also easy to share because it’s completely contained within the image file.

First, online infographics are meant to be shared. Infographics are popular online for two reasons, easy to understand information and easy to share. Much easier than text articles or blog posts. As soon as one reader shares the hidden infographic image file on their blog or posts it in social media, the infographic is released to the public and available to everyone without registering. Even if you ask people not to share it publicly, the accepted practice online is to freely share infographics.

Second, the research commissioned by Janrain from 2012 indicates that 86% of people may leave a website when asked to create an account. Most of the audience will just leave instead of going through with the registration process to gain access to the infographic. They never see the infographic, never read the data and never hear the message. 

Lost Infographic Audience

Third, the search engines can’t see past the registration wall. No keywords, no meta-data, no text. The search engines can’t index the content behind the registration wall, so your infographic won’t show up in search results. Only the short, publicly accessible teaser information on the registration page has any chance of being indexed to appear in results.

Here’s what I recommend. Use a compelling infographic as a top level summary of the more detailed content you put behind the registration wall. All of the people that share your infographic, are effectively advertising your more detailed information. You could even make the infographic landing page on your website also the registration page to get more information.  

This way the infographics are available publicly to view and share, and the free content draws in readers to the registration page. The truly interested readers will also give you their contact information to gain access to the more-detailed report or white paper that you have available behind the registration wall.  Now you have built your brand credibility with a widely shared infographic, and you have gathered a pool of potentially valuable leads.

For more statistics and information about registration walls, check out The Registration Challenge infographic from Janrain:

The Registration Challenge infographic

How to Solve the Online Registration Challenge infographic published by Janrain in 2012.

How often have you become frustrated filling out online registration forms? There is a better way. Janrain has compiled data on some of the most challenging aspects of online registration forms and simple solutions to improve the user experience…and conversion rates.

Friday
May092014

Comics That Ask "What If?"

Randall Monroe, author of my favorite web comic XKCD, gave a great TEDTalk about answering science and math questions with his comics.  One of the best parts of this video, and the web comic series in general, is that he uses hand-drawn data visualizations and illustrations to answer them, which makes them easier to understand.

Web cartoonist Randall Munroe answers simple what-if questions (“what if you hit a baseball moving at the speed of light?”) using math, physics, logic and deadpan humor. In this charming talk, a reader’s question about Google’s data warehouse leads Munroe down a circuitous path to a hilariously over-detailed answer — in which, shhh, you might actually learn something.

Pre-order or watch for his new book, “What If?” to be released in September 2014!

Page 1 ... 4 5 6 7 8 ... 135 Next 10 Entries »