About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations
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Caffeine Poster

The Caffeine Poster infographic

Google Insights

Wednesday
Jan162008

The Price of Gasoline

This image was real popular on Digg.com this week. It's hosted on tinypic.com, but there's no author listed.

I love simple infographics like this that use a visual metaphor to instantly get the point across. You can tell someone that the price of gas is comparable with Coke, but putting gas in the Coke signature bottle will get more people to understand the message.

My own reaction was probably the opposite of what the author intended. My first thought is "Coke costs how much?!?" I know there is a lot more expense in producing gasoline than there is in producing Coke. They must really be marking the price up a lot for brown sugar-water.

There is a similar analogy in the U.S. regarding bottled water. Some bottled water brands are now more expensive than gasoline! How is that possible?!?

Wednesday
Jan162008

Corporate Connections


I found reference to this graphic by Zohar Manor-Abel on smashingmagazine.com.

What is the connection between 3 celebrities, 35 corporations, 40 subsidiaries and more than 300 brands? Global business interests make up a complex network of connections between corporations from around the world. Corporate Connection, intends to shed light on 'who owns what' in the lobal marketplace and on the intricate nature of the world wide "business" web.

Thursday
Jan102008

Digg These Pics


Really cool new feature over on Digg.com. Back in late 2007, they added an Images category so users could digg their favorite pictures. Now they've added an interactive image viewer in the Digg Labs that lets you see new images and pictures being dugg in real-time.

The only thing I don't like is that it doesn't let you add any search terms. You have to see all of the activity, and can't narrow it down it all.

Tuesday
Jan082008

One Year in Iraq


New infographic from nytimes.com depicting the 2,592 deaths in Iraq over the course of the entire year of 2007. The graphic is credited to Alicia Cheng, a graphic designer at mgmt. design in Brooklyn.

The chart below — compiled from data provided by the American and Iraqi governments and news media organizations (the independent Coalition Casualty Count in particular) — gives information on the type and location of each attack responsible for the 2,592 recorded deaths among American and other coalition troops, Iraqi security forces and members of the peshmerga militias controlled by the Kurdish government.

I think this is an improvement over the "31 Days in Iraq" graphic because the new graphic identifies every death as a separate figure instead of grouping some together. There are also some differences in data, as the new graph doesn't include the Iraqi civilian deaths. So the "31 Days in Iraq" graphic showed over 1,900 deaths in January 2007, this new graphic only shows 163 deaths in January.
And, sadly, civilian fatalities in Iraq last year were simply too numerous to represent on a single newspaper page.

I'll keep an eye out in early February to see if they publish one for the month of January as they have the last couple of years.

Monday
Jan072008

The Software Wars

Found originally on Digg Images, this one is hosted on Steven Hilton's website (the author).

I guess you could call this a Mind Map style, but it's more like a Battlefield style infographic. I really like how it shows the products that multiple competitors are challenging Microsoft with and the associated product on the Microsoft side that is being challenged.

Sunday
Jan062008

Cool Color Fading Calendar


I don't think this is an actual product, but a concept from the mind of designer Shi Yuan
from his website. The ink is light sensitive, so it fades slowly over the course of a day, eventually disappearing by the end of the day.

Found on Sawse

Saturday
Jan052008

The Japanese Wii Safety Manual is Crazy


Gizmodo posted a number of the crazy images from the Japanese version of the Wii safety manual. These are hilarious!

Wednesday
Jan022008

Savvygraph your Amazon product searches


I can't tell if Savvygraph.com is part of Amazon.com, or if this is a separate company running this. It takes any Amazon.com search terms you enter and charts the results on an X-Y chart showing the Average Rating and the total Number of Ratings.

It's fairly interactive. You can limit the price range using the sliders at the top, and when you hover over any of the pins you get the product image. Clicking on the pin takes you to that item on Amazon.com. Clicking on any of the links on the right limit the search to a smaller subset based on your choice (like a particular brand).

EDIT: I did receive an email from the author who confirmed that the site is totally separate from Amazon.com. Thanks Dave.

Tuesday
Jan012008

Smoking Kills 200,000 Every 6 Months





Skull With Cigarette, 2007 [based on a painting by Van Gogh]
72x98"

Depicts 200,000 packs of cigarettes, equal to the number of Americans who die from cigarette smoking every six months.

I've become a big fan of Chris Jordan's work, especially the Running The Numbers series. I just noticed that he has added to the collection on his website with some new pieces! A friend of mine quit smoking this week, so in her honor I want to share one of the new artwork pieces.

Saturday
Dec292007

How to Spot a Cylon


This poster for fans of the new Battlestar Galactica is for sale over at QMx for $19.95, so there isn't a high resolution file available. Although, I would propose an image that we could read better would help sell more posters. In the spirit of airline emergency procedure cards, 10 ways to identify a Cylon among us.

Be Aware. Be Vigilant.

EDIT: I noticed this is now available at Amazon too: