About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Caffeine Poster

The Caffeine Poster infographic

Google Insights

Monday
Oct142013

The Modern Workforce

The Modern Workforce infographic

The Modern Workforce infographic from unum shows that the workforce demographic has changed in the last 30 years, but the benefits have not evolved to support this. There are more women, disabled, and older people in the modern workforce, but the protection, time away from work, and services given to employees are not keeping up.

The research finds significant gaps have opened up between employer-provided benefits and the protection required by today’s workforce. At a time when the demographics of the modern workforce are shifting towards employees that have a greater need for financial benefits, the research shows that the ratio of wages to employee benefits is outdated.

As a result, we’re more likely to fall into financial difficulty than we were 30 years ago. And, if we’re in financial difficulty we’re less productive, so it’s in an employer’s best interests to better protect their people.

We’ve published research called Keeping Pace? Financial Insecurity in the Modern Workforce with Cass Business School. It paints a picture of how the make-up of our workforce has changed. It also makes recommendations about what employers should do to better protect their people.

The infographic has some great data from their case study research, but the design could have done a better job making the information easier to understand for readers.  Many of the visualizations don’t match the data from the study.

For example, the pie slices shown in the Demographic Changes section changed their radius instead of their angle.  This creates a false visualization because the area of a pie slice with twice the radius is much larger than the data values.  So, the visualization is displaying a much larger increase than the data actually shows.  This design mistake with the radii was repeated in the Social Changes section, so that visualization doesn’t match the data either.

Unum also created a motion graphic video to share some of the research findings as well.  I would have recommended tying these two content types together, using the same design assets in both.  They already have the data visualizations from the static infographic, so use them in the video as well.

 

Thanks to Ed for sending in the link!

Friday
Oct112013

Zombies vs. Mobile Storage Containers

Zombies VS Door to Door Storage infographic

The Walking Dead return this weekend! Why should you buy a mobile storage unit? Because in the event of a zombie apocalypse, you’d be prepared! With this comical visual, Door to Door uses zombie apocalypse scenarios in it’s 10 Ways to Use a Door to Door Storage Mobile Storage Container in the Event of a Zombie Apocalypse (long title!) infographic to point out the strengths of their storage units.

Bottom Line: If you’re prepping for the zombie apocalypse or, you know, looking to move somewhere new or store your belongings, visit us at www.DoorToDoor.com.

Definitely a fun way to use an infographic to raise your brand awareness!

Thanks to Jayson for sending in the link!

Friday
Oct112013

xkcd - Tall Infographics

xkcd - Tall Infographics

The Tall Infographics design from Randall Munroe at xkcd literally made me laugh out loud.  As he mentions in the text:

“‘Big Data’ doesn’t just mean increasing the font size.”

Very similar to something I repeat here on Cool Infographics all the time.  “Big fonts are not data visualizations!”

However, the format of the Tall Infographic is here to stay.  The tall format fits nicely in the content area of most websites and blogs, and the user experience of scrolling vertically is much easier than scrolling horizontally.

Found on Gizmodo and Stats Chat

Wednesday
Oct092013

An Infographic Profile of the Modern Travel Blogger

An Infographic Profile of the Modern Travel Blogger

An Infographic Profile of the Modern Travel Blogger from the Sandymount Hotel in Dublin, Ireland, takes a closer look at answering the question “Who are these travel bloggers?”

As today marks the start of the TBEX European Conference – the world’s largest gathering of travel bloggers, writers and new media content creators – we thought we would celebrate their choice of Dublin as this years’ venue with an infographic profile of the modern travel blogger.

Today and tomorrow, Dublin will play host to scores of travel bloggers and writers, but what makes a contemporary travel blogger? It’s an interesting and pertinent question – it’s a demanding occupation (albeit a fun one!) and one that requires a huge amount of hard work, dedication and the potential of not making a huge amount of money, at least in the formative years.

So what’s the average profile of the modern travel blogger? How old are they? What countries do they visit? How do they monetise their writing and what contemporary technology do they utilise to facilitate their writing? To answer these questions and numerous others, we completed an in-depth survey of travel bloggers, giving us some revealing and unique insights into what makes up a travel blogger.

Rather than present all our finding in a page of text, we thought we’d turn them into a far more eye-catching format, so here’s our infographic profile of the modern travel blogger:

The design is clean with a great color palette.  It’s easy for readers to look through the information quickly.

A few of the statistics are shown in text only, while others are visualized.  The stats in text only will be perceived as less important by readers, and I don’t think that was the intent of the designers.  If the data is important enough to include in the infographic, they should also be visualized.

Thanks to David for sending in the link!

Monday
Oct072013

The Color Emotion Guide

The Color Emotion Guide infographic

The Color Emotion Guide arranges well known company logos into a rainbow of emotion to help readers understand which logos are using color to create a perception of their brands.

Logo designers have several puzzles to solve when presented with a new logo design project. One of the main considerations that a designer must deal with is to understand what it is that the client wants to achieve with the logo design.

The designer asks the client a series of questions that illicit answers helping to bring the parts of the puzzle together. A typical question might be “What qualities does your business want to be known for?” The answer might be for a doctor for instance, “I want to be known as someone you can trust”. So the question and answer begs: How does the designer portray trust in the logo design?

Scientists have been studying the way we react to colors for many years.  Certain colors make us feel a certain way about something. As long as the designer knows what these colors and emotions are, the designer can use that information to help present the business in the right way. These are not hard and fast rules but smart designers use the information to their clients advantage.

This fun infographic lays out the emotions and qualities that well known brands like to be known for. The color psychology is only one part of the puzzle but I think you will agree it is a very important part of it.

As far as I can tell, this appears to be a design from The Logo Company, but it was very hard to track down.  Infographics are usually shared without the accompanying articles, so designs need to include basic information like their own company logo, a copyright statement and the URL back to the original design in the actual image file.

Found on Laughing Squid

Monday
Oct072013

The Perks of Working at Google, Facebook, Twitter and More

The Perks of Working at Google, Facebook, Twitter and More infographic

When you get on your computer and pull up Google or Facebook, do you ever wonder about the people that make the site run? Resumebear put together an infographic for Mashable called The Perks of Working at Google, Facebook, Twitter, and More to share information like “Amenities in the Office” or “Medical and Retirement Benefits”. After reading about these jobs, you might decide to apply there yourself! 

It’s no secret that Silicon Valley has a problem finding the talent it needs to fill all the high-tech jobs available in the region. The area expects jobs in information and communications technologies to grow 15 percent during the next two years, Menlo Park Patch reports.

The trick for many employers is how to attract — and keep — the best talent in the field. Beyond handsome salaries, many tech firms also lavish their workers with benefits, leading to some unique and even quirky offerings.

Such corporate perks can be as simple (and routine) as Facebook’s discounted gym memberships or the onsite gyms at search-engine giant Google and Gaia Online, an animation-themed social networking site.

Great use of icons and illustrations to show a comparison between company benefits!

Found on mashable.com!

Friday
Oct042013

Advertisers, You Need YouTube

Advertisers, You Need YouTube is a motion graphic from MDG Advertising that shows many of the stats from successful YouTube video advertising campaigns.

While YouTube began as a source of online video entertainment, its massive popularity and mainstream prevalence has turned it into a major video advertising platform. To show why YouTube is now a very powerful and vastly important video marketing tool for advertisers, MDG Advertising created the following video. It shows the reasons, results, and revenue that are making YouTube a video marketing must for brands trying to catch the eye of audiences worldwide.

The video style is visually appealing, and has some fantastic statistics.

However, the design makes a common mistake we see in many motion graphic videos.  Big fonts are not data visualizations!  I noticed at least 20 different numbers shown to the audience in a really big font.  None of them were visualized to give them context for the audience.  Making the number value in big text and moving across the screen doesn’t make it any easier for the audience to grasp the meaning behind the data.

In data visualization and infographics design we know that visualizing the data always puts it into comparison to another number to provide the audience a frame of reference.  That helps the audience understand the scale of the numbers and how large or small they actually are.  Without that comparison in the design, the audience is left to try to compare the values to something they already know.

Thanks to Jarred for sending in the link!

Thursday
Oct032013

Agile Development Methodology Talent Gap

Agile Development Methodology Talent Gap infographic

Who’s Hiring & Who is Hirable? The Agile Development Methodology Talent Gap infographic from Yoh points out why it is so hard to find agile developers and why the pros get paid the big bucks.

The rapid adoption of the agile development methodology has created a sizable talent gap. The INFOGRAPHIC from Yoh uncovers the impact: 

  • Demand outstrips supply by nearly 4x
  • Companies have to pay a premium for Agile expertise
  • The agile talent gap is most significant in thePacific Northwest
  • Labor pressure for agile talent goes from bad to worse
  • Competition for agile talent is fierce

Good design, and certainly eye opening for agile developers and employers.  The only visualization I struggled with was the Experience stacked bar, because the bar sizes don’t match the data shown.  Not even close.

Thanks to Stephen for sending in the link!

Wednesday
Oct022013

Measuring Google AdWords Conversions

Measuring AdWords Conversions in a Multi-Screen World infographic

Google AdWords released some fantastic stats about cross-device conversions on their Inside AdWords blog, and included the infographic Measuring AdWords Conversions in a Multi-Screen World to help communicate some of the information.

Estimated cross-device conversions will begin rolling out globally to all AdWords advertisers starting today and continuing over the next few weeks. To see these new statistics, you’ll need AdWords conversion tracking and a sufficient volume of conversions on which to base a reliable estimate.

In the last few months, we’ve analyzed data across thousands of AdWords advertisers to learn more about cross-device conversion patterns.

More results from other verticals can be seen below.

The visual diagram helps readers understand the information by narrowing down the scope of the data; clearly identifying it as only a portion of the Estimated Total Conversions.   However, they made one of the biggest design mistakes.  Big fonts are not data visualizations!   Making the percentage numbers big doesn’t put these values into context for the readers and doesn’t make the data any easier to understand.

Found on the D/FW SEM Facebook feed.

Wednesday
Oct022013

40% Discount on Cool Infographics Book Pre-Orders

40% Discount on Cool Infographics Book Pre-Orders

As a special offer for readers of the Cool Infographics blog, Wiley is offering a 40% discount when you pre-order the print version of Cool Infographics directly from their site.  The list price for my book is $39.99 in the United States (CDN $47.99 in Canada, £26.99 or €32.00 in Europe), so the discount brings the price down in the U.S. to $23.99 for pre-orders.  This offer is available globally from the countries included on the Wiley site.

Discount: 40% off list price

Link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118582306.html

Discount Code: CINFO

Expires: 10/31/13

The 40% off pre-order discount is available for the month of October, leading up to the official release on October 28, 2013.

This discount is only available for orders of the print version of the book from the Wiley site.  The prices from online book retailers Amazon or Barnes & Noble change daily (or more frequently) based on their pricing algorithms, so there’s no telling what their prices will be on any given day.  That’s why the discount is only available from Wiley.  Enter the discount code “CINFO” at checkout.

Please share this offer with any friends or co-workers that would enjoy the book!

Note: Contact me for additional discounts on bulk orders for 26 or more copies for your organization.