About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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From the Bookstore

Caffeine Poster

The Caffeine Poster infographic

Google Insights

Monday
May052008

Where Does the Money Go?


From the nytimes.com, this graphic visually represents how average consumer spending breaks down, and the color code shows how much spending in that category has changed in the last year. For example, Gasoline is 5.2% of an average consumer's spending, and it has risen 26% from 2007 to 2008.

As far as I can tell, this is actually a treemap, but in a new shape. More details pop-up when you mouse over each of the individual shapes.

Thanks to Tony, for sending in the link.

Saturday
May032008

Fostering Innovation at Pixar


Only a little bit off-topic. This is a great interview with Brad Bird from Pixar on how they build an environment for innovation. The lessons apply to movies, product development, design and of course designing infographics. Lesson Six is my personal favorite!

Found on Daringfireball.net

Tuesday
Apr292008

Google PageRank Explained


Another good infographic from Elliance.com.

Google assigns a numeric weighting from 0-10 for each webpage on the Internet; this PageRank denotes your site’s importance in the eyes of Google.

Sunday
Apr272008

Who Owns the Car Companies? (UPDATE)


TooManyCars.com has updated their family tree style poster of how all of the car companies are related. The latest updates were as of 4/1/08. They have also changed to better software used to zoom into the poster. Each of rectangles you see on the images will zoom in close so you can read the details about the connections.

They've really done a good job tracking down the specific types of relationships and the ownership portions between the companies. High-res PNG or PDF files are also available.

Friday
Apr252008

Kapitaal

What if the only things you could see in the world around you were brands and advertising? No walls, no people, no sidewalks...just ads. Apparently it would be more than enough to get around in the world.

This is an awesome video! Thanks to pascal for submitting the link in the comments to an earlier video post: See The World in Words

Thursday
Apr242008

Visualizing Carbon Dioxide Emissions

This is a great way to visualize gas emissions which are normally invisible. That's why most people don't have any real sense how much is produced by the things you do in everyday life like running your washing machine or refrigerator.

The black balloons really work, with the black color implying "bad" and they're actually filled with a lighter than air gas that rises into the atmosphere. I'm assuming that the size of the balloons actually represents the 50 grams of greenhouse gas discussed in the ad.

Found on infosthetics.com and radar.oreilly.com and the original is at www.saveenergy.vic.gov.au from the Australian government.

Wednesday
Apr232008

Know your State Flag Infographics


From calorielab.com, is a humorous take-off of the flag infographics from Icaro Doria (Meet the World, Infographic Flags). These infographics based on U.S. state flags, although probably politically incorrect, are very funny.

Thanks to Mark from calorielab.com for sending in the link.

Tuesday
Apr222008

One Day Poem Pavilion


Sort of crossing the line between infographics and art. A very cool project called the One Day Poem, from Experimental Typography. The geodesic structure is aligned to the sun, and perforated in a very specific pattern to show different parts of the poem over the course of a day, and even a different poem at different times of the year.

The specific arrangements of the perforations reveal different poems according to the solar calendar: a theme of new-life during the summer solstice. During summer solstice, the poem will contain the theme of “new life”. During winter solstice, the poem will be on “reflection and the passing of time.”
Found on digg.com

Monday
Apr212008

The Fall of Tech on digg.com


From readwriteweb.com, an area chart showing the decline of Tech stories made popular on digg.com. Although initially the front page of digg.com was totally dominated by Tech stories and the primary users were tech geeks, the World & Business category is now the reigning king with the most stories made popular.

To put this into context, on 1 January 2006 tech stories made up 78% of the total popular stories (i.e. stories that made it onto the digg frontpage). By end of March 2008, that percentage had dropped to 18-20%.


Here you can see the same information charted as total number of stories made popular instead of percentages.

Saturday
Apr192008

Map of World Happiness


From geostrategis.com, the world's first map of world happiness.

This world map on happiness was distributed through a Globe and Mail article by Sheryl Ubelacker (28/07/06). It is an interesting perspective, but primarily focused on the social side of well being. It provides a strong visualization but lacks the substance to become a strategic or policy significant map. This map was prepared by Adrian White, University of Leicester