Our Greenwash Guide (PDF) was born out of a desire to help communications professionals get their green messaging right. The majority of Greenwash is the result of over-eager communications campaigns that lack environmental rigour rather than malicious intent.Found on Melodies In Marketing, thanks Mario!
Great story from 37signals.com about a very simple infographic that motivated Bill and Melinda Gates to change the focus of their charity spending.
“No graphic in human history has saved so many lives in Africa and Asia,” says NY Times columnist Nicholas Kristof about an infographic in a ‘97 Times article that spurred Bill and Melinda Gates to take action on public health.
...But then bill confessed that actually it wasn’t the article itself that had grabbed him so much—it was the graphic. It was just a two column, inside graphic, very simple, listing third world health problems and how many people they kill. but he remembered it after all those years and said that it was the single thing that got him redirected toward public health.
This is the world map based on Total Population:
This is the world map based on Total Computer Exports:
Alisa Miller, head of Public Radio International, talks about why -- though we want to know more about the world than ever -- the US news media is actually showing less. She uses WorldMapper to communicate her point about the state of today's news in the US.
Great graphic from NYTimes.com showing the subprime mortgage foreclosures as a percentage of all subprime mortgages by geographic region of the country.
Why not? One more infographic video Sprint ad for weekend. This features Sprint's relationship with AAA to help stranded motorists.
What to do when you are stranded in the woods with the eminent danger of a bear just around the corner? Just use your Sprint Nextel phone to call for help. Superfad brought this case study and others to life. Watch how real people use the Sprint Nextel Direct Connect system to get the job done right.Found on See What You Mean, an infographic blog I just learned about. Thanks Richard!
Neat experiment by Dave Bowker over at Designing The News. The idea is to use pictgraphics to visualize news headlines in public places. Specifically in Europe, you could establish a universal set of icons over time that people who speak different languages could interpret and understand.