About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Caffeine Poster

The Caffeine Poster infographic

Google Insights

Thursday
Jun192008

Grocery Aisle Nutritional Values




Three different ways to view the grocery store from Wired Magazine Infoporn January 2008 (16.01) by Dan Marsiglio. Cost per Calorie, Calories by Weight and Sugar by Weight.

If you're trying to cut back on the sugar in your diet, stay away from the cereal aisle!

Wednesday
Jun182008

Car HUD from the future


From the January 2008 (16.01)Wired Magazine; Artifacts from the Future, by Chris Baker. This future automobile HUD has some really cool features like a DUI driver identified ahead, in-car video chat, live GPS map with directions and a coupon for the Starbucks at the next exit. He's doing 90MPH, eating an energy bar and he's in the slow lane! For California, there definitely aren't enough cars on the road!

Looks a lot like a bunch of widgets on the desktop of your PC. It definitely seems too cluttered, but I think it was necessary to fit it on a narrow magazine page. I love that it seems to use a multiple-blink interface. Check out the calendar appointment in the top left: "...blink 3 times to reschedule."

If only this future were closer. I'm a real fan of car HUD interfaces. It's one of those promised technologies that still haven't become reality.

Tuesday
Jun172008

Code Swarm: Eclipse


code_swarm - Eclipse (short ver.) from Michael Ogawa on Vimeo.

Created by Michael Ogawa. Check out the website describing the project here.

This visualization, called code_swarm, shows the history of commits in a software project. A commit happens when a developer makes changes to the code or documents and transfers them into the central project repository. Both developers and files are represented as moving elements. When a developer commits a file, it lights up and flies towards that developer. Files are colored according to their purpose, such as whether they are source code or a document. If files or developers have not been active for a while, they will fade away. A histogram at the bottom keeps a reminder of what has come before.
Thanks Alwyn for sending in the link!

Monday
Jun162008

The Cost of Gadgets


From Wired.com, this is really a 3-dimensional chart. I liked it because there are very few 3D charts that actually portray 3 dimensions of data. (This is actually 4D if you include the different products as a dimension) Usually 3D charts are just bad use of chart styles from PowerPoint. I also like the perspective from above. Although unusual, it helps to see the whole chart.

Friday
Jun132008

The Extinction Timeline 1950-2050


Richard Dawson from What's Next (www.nowandnext.com) created the Extinction Timeline with his predictions of what products and services will disappear in the next 50 years. Also available as a PDF here. Here are a few highlights:

  • 2018 DVDs
  • 2019 Libraries
  • 2025 Desktop computers
  • 2030 Reality TV (why so long?!?)
  • 2037 Glaciers
  • 2049 Physical Newspapers
Found on Digg.com

Thursday
Jun122008

WarCraft III DotA Poster


Created by Alwyn B., this hierarchical tree shows the complex Hero Item recipes for the WarCraft III MOD "Defense of the Ancients". As a fan and a player of the game, Alwyn painstakingly created his own infographic and then posted in on the Internet to share with other players. This makes a fantastic poster!

More than just the item combinations, the poster shows:

  • Shows the basic items and how to combine them to form better items.
  • Shows where to buy them, and for how much.
  • Mini Map that shows shop locations
  • Shop Item Layouts
When I looked today, this chart had been viewed over 100,000 times. Great job Alwyn, and thanks for sharing.

Wednesday
Jun112008

Democratic Party Voting Margins


New interactive infographic by Shan Carter and Amanda Cox on nytimes.com that shows the voter margins between Democratic candidates Hilary Clinton and Barrak Obama. These are based on exit poll data.


Choose any of the sorting criteria on the bottom, and then you can see specific data about any particular state by hovering the mouse over the blocks. The top chart shows how Men voted overall, and the second chart is how voters with No College Education voted.

Thanks Les for sending in the link!

Friday
Jun062008

The Flickr User Model


Designed by Soldier Ant (his real name is Bryce Glass), the Flickr User Model attempts to map out the Flickr user experience. This is version 0.1, and I think he's working on version 0.3 now. Also linked on visualcomplexity.com

On his post on October 24, 2005, Bryce explains: "I've been doing some concept diagramming for work lately, and I've found myself enjoying it immensely. (...) However, since it's for work I can't share much of it. I did post some sanitized versions, with all the object-names obsfucated, but that just didn't seem wholly satisfying. So over the weekend I invested some time in a diagram that I can share with the internets: a simple Flickr user model (regrettably incomplete -- but I realized that if I tried to include the whole Flickr-verse that this diagram would go beyond labor of love and straight into excercise in folly)".
Thanks Rex for sending in the link!

Wednesday
Jun042008

Greenwashing


From Futerra Communications:

Our Greenwash Guide (PDF) was born out of a desire to help communications professionals get their green messaging right. The majority of Greenwash is the result of over-eager communications campaigns that lack environmental rigour rather than malicious intent.
Found on Melodies In Marketing, thanks Mario!

Tuesday
Jun032008

The Infographic that Saved a Million Lives


Great story from 37signals.com about a very simple infographic that motivated Bill and Melinda Gates to change the focus of their charity spending.

“No graphic in human history has saved so many lives in Africa and Asia,” says NY Times columnist Nicholas Kristof about an infographic in a ‘97 Times article that spurred Bill and Melinda Gates to take action on public health.

...But then bill confessed that actually it wasn’t the article itself that had grabbed him so much—it was the graphic. It was just a two column, inside graphic, very simple, listing third world health problems and how many people they kill. but he remembered it after all those years and said that it was the single thing that got him redirected toward public health.