About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Caffeine Poster

The Caffeine Poster infographic

Google Insights

Thursday
Jun122008

WarCraft III DotA Poster


Created by Alwyn B., this hierarchical tree shows the complex Hero Item recipes for the WarCraft III MOD "Defense of the Ancients". As a fan and a player of the game, Alwyn painstakingly created his own infographic and then posted in on the Internet to share with other players. This makes a fantastic poster!

More than just the item combinations, the poster shows:

  • Shows the basic items and how to combine them to form better items.
  • Shows where to buy them, and for how much.
  • Mini Map that shows shop locations
  • Shop Item Layouts
When I looked today, this chart had been viewed over 100,000 times. Great job Alwyn, and thanks for sharing.

Wednesday
Jun112008

Democratic Party Voting Margins


New interactive infographic by Shan Carter and Amanda Cox on nytimes.com that shows the voter margins between Democratic candidates Hilary Clinton and Barrak Obama. These are based on exit poll data.


Choose any of the sorting criteria on the bottom, and then you can see specific data about any particular state by hovering the mouse over the blocks. The top chart shows how Men voted overall, and the second chart is how voters with No College Education voted.

Thanks Les for sending in the link!

Friday
Jun062008

The Flickr User Model


Designed by Soldier Ant (his real name is Bryce Glass), the Flickr User Model attempts to map out the Flickr user experience. This is version 0.1, and I think he's working on version 0.3 now. Also linked on visualcomplexity.com

On his post on October 24, 2005, Bryce explains: "I've been doing some concept diagramming for work lately, and I've found myself enjoying it immensely. (...) However, since it's for work I can't share much of it. I did post some sanitized versions, with all the object-names obsfucated, but that just didn't seem wholly satisfying. So over the weekend I invested some time in a diagram that I can share with the internets: a simple Flickr user model (regrettably incomplete -- but I realized that if I tried to include the whole Flickr-verse that this diagram would go beyond labor of love and straight into excercise in folly)".
Thanks Rex for sending in the link!

Wednesday
Jun042008

Greenwashing


From Futerra Communications:

Our Greenwash Guide (PDF) was born out of a desire to help communications professionals get their green messaging right. The majority of Greenwash is the result of over-eager communications campaigns that lack environmental rigour rather than malicious intent.
Found on Melodies In Marketing, thanks Mario!

Tuesday
Jun032008

The Infographic that Saved a Million Lives


Great story from 37signals.com about a very simple infographic that motivated Bill and Melinda Gates to change the focus of their charity spending.

“No graphic in human history has saved so many lives in Africa and Asia,” says NY Times columnist Nicholas Kristof about an infographic in a ‘97 Times article that spurred Bill and Melinda Gates to take action on public health.

...But then bill confessed that actually it wasn’t the article itself that had grabbed him so much—it was the graphic. It was just a two column, inside graphic, very simple, listing third world health problems and how many people they kill. but he remembered it after all those years and said that it was the single thing that got him redirected toward public health.

Monday
Jun022008

Beware of Search Spider Traps


Another good SEO infographic on making sure your website is friendly to search spiders from Elliance.com. Don't forget, you can sign up to receive their weekly infographic email.

Wednesday
May282008

The world as you've never seen it before


Check out WorldMapper! Above is a map of the world based on true Land Mass, but with WorldMapper, you can adjust the size of the countries based on whatever data you are trying to convey.

This is the world map based on Total Population:


This is the world map based on Total Computer Exports:


Alisa Miller, head of Public Radio International, talks about why -- though we want to know more about the world than ever -- the US news media is actually showing less. She uses WorldMapper to communicate her point about the state of today's news in the US.

Tuesday
May272008

Approach to Creating Experiences


Found on Think>Draw>Make, the Approach to Creating Experiences is from David Armano from the very influential Logic + Emotion.

It’s a high-level attempt to document an approach to designing an interactive experience within an agency setting.

Monday
May262008

In the Shadow of Foreclosures


Great graphic from NYTimes.com showing the subprime mortgage foreclosures as a percentage of all subprime mortgages by geographic region of the country.

Saturday
May242008

Sprint AAA ad video infographic


Why not? One more infographic video Sprint ad for weekend. This features Sprint's relationship with AAA to help stranded motorists.