As part of the advertising behind the Ford Fusion, Ford held a contest with eight teams to break some wacky world records. Tapping into the public interest in infographics, they worked with designer Thomas Porostocky to develop a visual design they could publish.
The Fusion 41 competition amassed a wealth of raw data generated from all of the teams and activities. To bring these numbers to life we handed the database over to designer Thomas Porostocky who spun it into some amazing poster size visuals. Download the PDF to check out the Fusion 41 stats in their full glory.
This infographic has received some criticism on the web, so I thought I would add a few more comments. I love the idea that Ford has taken some wacky, strange and funny statistics and visualized them to make them interesting and approachable by viewers. The results from competitions like “Fastest time to plant a tree”, “Most ‘backseat driving’ comments in 10 seconds” and “Refrigerator magnets stuck to a Ford Fusion” help support the idea that it’s not all serious and the Fusion can be a fun car. I think the statistics behind the competition are very well focused to be humorous and entertaining to the customer profile that Ford is trying to reach. I like the grid and speedometer design portions of the poster a lot.
We’ve told the world that the Ford Fusion is up to and up for any challenge. So we chose eight Fusion drivers and their friends to put the Fusion to the test. Every 41 hours for three weeks we tasked these teams to rack up the most points by completing activities with a 2010 Fusion. During those 3 weeks the teams strove to out-score each other across 12 separate activities. In the end, the team leading in the most Activities walked away with the title of Fusion 41 winner and a Ford Fusion of their own.
I only have two complaints about the infographic myself. First, I don’t like the over-use of bar charts. It reminds me of the pages of bar charts that many corporate reports have that could be replaced by a good infographic. Second, the bright colors used are harsh to the eyes and hard to read.
In December, Ford teamed up with 8 loyal Fusion owners and 4 of their friends to compete in relay challenges that set world records in the 2010 Ford Fusion. Fusion 41 activities included the most turkeys donated to a food bank, most clothes donated to a shelter and most people dancing to the Fusion’s stereo to name a few. The teams had a blast participating in the Fusion 41 program and the results were remarkable!
Take a look and post your thoughts in the comments. What do you think?
For their article, SuperPower: Visualising the Internet, the BBC created a treemap of the top 100 websites on the Internet based on unique visitors during the month of January 2010.
On the interactive version on the BBC site, you can mouse-over any of the site squares to see a pop-up of the numbers behind that site and choose to view each category individually. The spreadsheet of the raw data from Nielsen is also available for download.
The data used to generate the interactive treemap visualisation were collected by the Nielsen company and covers the UK, France, Germany, Italy, Spain, Switzerland, Brazil, US and Australia. The figures represent unique users for the month of January 2010.
The categories - such as retail, social networks, search/portal - were defined by the BBC. Because some websites have more than one use, they could fall within more than one category (e.g. Yahoo). However, the treemap only classifies them once.
The maps were produced using the Prefuse Flare software, developed by the University of California Berkeley.
100 Characters of Pixar is a cool scale infographic showing the relative heights and sizes of the characters from the Pixar movies and shorts. I found a couple of errors, but the idea and execution are great. I’ve read before that a great character can be recognized in silhouette, and this is a great tribute to the guys at Pixar.
Found on Flickr, the image is designed by Juan Pablo Bravo
If you’ve already splashed out on the huge flat-screen tv, a state-of-art Blu-Ray player, and a satellite dish with a monthly subscription that brings with it hundreds of channels, then it probably seems like it’s a small price to pay for HDMI cables. But, this is exactly the mentality that gets people to pay for this habitually over-priced bit of technological excess. The truth, as our infographic points out, is that there is absolutely no difference between the cheapest and most expensive HDMI cables, at least over shorter runs. If you’re wiring an entire house, you may find these cables to be worth it.
To understand why you shouldn’t pay extra, you need to understand the difference between analog and digital. With analog cables, the signal degrades, with digital cables such as HDMI, it either works or it doesn’t. The signal doesn’t degrade any more than your JPEGs degrade when you put them on a thumb drive.
Chris Watson, from Visual Think Map, started a new network on Ning called “What’s In MyBag” for anyone to share photos of all the stuff they carry in their briefcase or bag. It’s a fun, visual project that can share a lot of information within only one photo.
Join and share your own photo!
From FloatingSheep.com, this is the Christianity Map that maps the volume of searches related to the different branches of Christianity across the globe. The great cartographers from Floating Sheep published three maps showing the world, the U.S. and Europe.
…discovered patterns that are incredibly clear. Catholics are most visible in much of the Northeast and Canada, with Lutherans taking the Midwest, Baptists the Southeast, and Mormons unsurprisingly taking much of the mountain states. Methodists, interestingly, seem to primarily be most visible in a thin red line between the Southern Baptists and everyone else.
Taking a closer look at Europe, there is a fascinating split between Orthodox Eastern Europe, Protestant Germany, and Catholic everywhere else. In places such as the UK that contain more Protestants than Catholics it is likely that people aren’t using the actual term “Protestant” as a signifier of their religion.
These are a more detailed look specifically at Christianity after some of their earlier work on the Google Geographies of Religion that look at searches for the different figures of religion across the globe.