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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Friday
Feb242012

See Mix Drink: Infographic Cocktails

The See Mix Drink Cocktail Guide is a fabulous infographic drink recipe book from Brian D. Murphy (@murph_e).  Currently available for about $10 on Amazon.com, it’s on my wish list.  Featured on GQ.com back in October when it was released, I have been totally remiss by not posting about it until now.  (My apologies Brian!)

Have you tried mixing a Mojito? What about a Rusty Nail? Or a Cosmopolitan? With See Mix Drink, the first-ever cocktail book to offer instruction through info-graphics, making the drinks you love at home is as easy as, well, See, Mix, Drink.

This unique, illustrated guide graphically demonstrates how to make 100 of today’s most popular cocktails. For each drink, color-coded ingredients are displayed in a line drawing of the appropriate glassware, alongside a pie chart that spells out the drink’s composition by volume for intuitive mixing. No other cocktail book is this easy or fun. Instantly understandable 1-2-3 steps show exactly how each drink is prepared, and anecdotes, pronunciation guides, and photographs of the finished drinks will turn newbie bartenders into instant mixologists. 

The GQ.com feature has the designs for ten of the recipes from the book.  They are all simple to understand, and easy to follow.

One thing I would suggest to improve the visualization design style is to combine the key and the ingredient portions.  No need to make the reader look to both sides of the glass illustration to figure out how much of each ingredient.  Just putting the name with the amount on the left side and getting rid of the color key would eliminate an eye motion for the readers.

Thanks to Brian for sending in the link (back in October!) and congratulations on the publication!

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Reader Comments (2)

I am surprisingly amazed with your post. Can't believe i'm gonna find this information from you. Keep up the good work :)
I think I need this book because I have no experience in mixing of those cocktail drinks. I hope this can help.
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