BT Financial Infographic Commercials

BT Financial Australia created a series of video commercials called The Bigger Picture using florescent light tubes to animate growth charts in the infographic ads.

I’m very impressed that the design group BT used, The Glue Society, went out looking for a visual way to convey the data that was interesting, but also created a unique look for BT.

They also published a cool Making-Of video looking behind the scenes at setting up the physical light structures and filming the ad spots.

Found on Information Aesthetics and Fast Company.