Greenwashing

From Futerra Communications:

Our Greenwash Guide (PDF) was born out of a desire to help communications professionals get their green messaging right. The majority of Greenwash is the result of over-eager communications campaigns that lack environmental rigour rather than malicious intent.

Found on Melodies In Marketing, thanks Mario!

Comments

[Mario Vellandi]

Hi Randy,
Futerra did a great job on the piece, and I reformatted it to fit the screen. Yes, a lot of this green marketing communications comes down to standard ethics, authenticity, and substantiation.

[Randy Krum]

Nice job Mario. I appreciate the reformatted version to use here, the one in the PDF didn't make a good image for the web.