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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

 

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Wednesday
Jun042008

Greenwashing


From Futerra Communications:

Our Greenwash Guide (PDF) was born out of a desire to help communications professionals get their green messaging right. The majority of Greenwash is the result of over-eager communications campaigns that lack environmental rigour rather than malicious intent.
Found on Melodies In Marketing, thanks Mario!

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Reader Comments (2)

Hi Randy,
Futerra did a great job on the piece, and I reformatted it to fit the screen. Yes, a lot of this green marketing communications comes down to standard ethics, authenticity, and substantiation.

June 17, 2008 | Unregistered CommenterMario Vellandi

Nice job Mario. I appreciate the reformatted version to use here, the one in the PDF didn't make a good image for the web.

June 21, 2008 | Unregistered CommenterRandy Krum

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